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Barkamp Obama
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Niveles de un sitio
Fuente: Bryan Eisenberg
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Diferentes contenidos para cada necesidad
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Segmentación
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Formas de Participar
• My BO• Llamados telefónicos• Puerta a puerta • Fundraising página personal • Organizar o sumarse a eventos• Donación
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Reglas del SMO
Ayude a que su " ": contenido viaje A
diferencia del SEO, SMO es no solo hacer ajustes a una
página web. Si tiene contenido que pueda ser
“portable” (como por ejemplo PDFs, files de video o audio),envíelos a sites o
blogs relevantes. Esto ayudará a que dicho
contenido viaje más lejos y finalmente pueda crear
atención y links a su página.http://www.oscarugaz.com/2006/09/reglas_para_la_.html
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Promociones
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-E MAIL
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OTROS MEDIOS
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Resultados
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• Diferentes mensajes para cada estado• Te dan o te piden de acuerdo con donde busques
https://adwords.google.com/select/AdTargetingPreviewTool
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Competidores usando la marca
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App de Iphone
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Preview Exclusivas para miembros
Premiar la fidelidad de los usuarios. Compensarlos.
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¿Por qué Obama puede tener este enfoque?
Fuente: Forrester Research
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!GRACIAS
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Reacción rápida ante los ataques
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