Download - Social Media Marketing
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Social Biz Solutions
Marketing Online
Estrategia de venta online
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Objetivo
1. Buscar usuarios interesados en nuestro producto (campañas – RRSS – Blog etc.)
2. Conseguir registro de usuarios
3. Generar interacción con los usuarios
Social Biz Solutions http://socialbizsolutions.com
Marketing Online
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Social Biz Solutions http://socialbizsolutions.com
Estrategia en Social Media
Ratios de conversión
Una buena estrategia de campaña nos permite tener entre un 60 y un 70 % de registros o leads.
Marketing Online
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Datos
• Ratio de conversión en España está entra un 3 y un 5% - (éxito de ventas online)
• En EEUU están en un 10%
Social Biz Solutions http://socialbizsolutions.com
Marketing Online
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Objetivo: vender
Never-forget-that-your-website-is-the-glue-that binds-all-your-channels-together
Bryan Eisenberg
Social Biz Solutions http://socialbizsolutions.com
Marketing Online
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Social Biz Solutions http://socialbizsolutions.com
Marketing OnlineEstrategia
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Datos
Social Biz Solutions http://socialbizsolutions.com
Marketing Online
El líder en número de usuarios es Messenger con 12, 7 millones de usuarios, muy seguido de Youtube con 12,5 millones de usuarios. Facebook se encuentra un poco más alejado con un millón de usuarios de diferencia. (Datos 2010)
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Estrategia: Social SEO and recruitment
Social Biz Solutions http://socialbizsolutions.com
Marketing Online
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Estrategia B2C – B2B
Social Biz Solutions http://socialbizsolutions.com
Marketing Online
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Social Biz Solutions http://socialbizsolutions.com
La importancia de la landing pageUsabilidad - La primera impresión es la que cuenta
1. Dar motivos2. Resolver dudas3. Dar la opción de convertir
Marketing Online
Estrategia
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Social Biz Solutions http://socialbizsolutions.com
Estrategia en Social Media
Ofrecer un gancho – Call to action
Ejemplos:El premio de un concursoUna oferta freemium (30 días de prueba)
Ad en facebookDiseño de imagenTexto de información
2 vías
Líder de opinión
Marketing Online
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Social Biz Solutions http://socialbizsolutions.com
Estrategia en Social Media
Anuncio standard 135 caracteres y una imagen
Best practices:Crear varios textos y preparar varias imágenes para cambiarlos cada 2 ó 3 días.
Marketing Online
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Social Biz Solutions http://socialbizsolutions.com
Estrategia en Social Media
Segmentar
Marketing Online
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Social Biz Solutions http://socialbizsolutions.com
Formulario de registro en página
Diseño de landing page en RRSS
Marketing Online
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Social Biz Solutions http://socialbizsolutions.com
Email - Newsletter
Marketing Online
Objetivos
Estrategia
Formulario
Landing page: usabilidad y diseño
Email: usabilidad y diseño
Métricas: Web landing y Newsletter
Análisis de resultados
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Social Biz Solutions http://socialbizsolutions.com
Email – Newsletter – Objetivo: Persuadir
Marketing Online
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Social Biz Solutions http://socialbizsolutions.com
Timing map
Marketing Online
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Social Biz Solutions http://socialbizsolutions.com
Marketing Online
Siguientes pasos
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Social Biz Solutions http://socialbizsolutions.com
Social Biz Solutions
End
Marketing Online