Download - Redaccion publicitaria anuncios 4
Transcript
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Alejandro Pacheco
Redacción Publicitaria
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Brevedad
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Simplicidad
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Doble eslogan
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Concisión
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Abuso del sustantivo
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Brillantez
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Recordabilidad
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Luis Bassat (1993)
“el valor del eslogan radica en que la gente lo haga suyo, lo repita, se identifique con él”
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Promesa
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•2,4 o 6 palabras
•Atributo
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•Preciso
•Concepto
•Exacto