Download - Pro oats presentation (ellie marie keene)
JEA Agency
JEA Agency
Annabel Dines Ellie KeeneJoshua HendriksJosephine Cournil-DalyLim Jia Yin
About the product
ProOats
Healthy cereal bar
Low in fat and high in protein
Made from Oats, Wheat Flour and Protein powder
http://www.fivehearthome.com/wp-content/uploads/2015/01/Oats-and-Honey-Granola-Bars-Natural-Homemade-Crunchy-by-Five-Heart-Home_700pxAerial.jpghttp://soulmatefood.com/wp-content/uploads/2015/02/oats-03.jpghttp://www.cosebuonedamatti.it/shop/media/wysiwyg/farina.jpghttps://goqii.com/blog/wp-content/uploads/6-Reasons-You-Should-Stop-Using-Protein-Powder1.jpgOur objectives
Create brand awareness
Promote the new cereal bars image/ personality as fun, active, adventurous, on-the-go and thrilling; that links to an active lifestyle
To reach as many people in the UK as possible
Generate online buzz
http://www.studentcity.co.nz/wp-content/uploads/2014/11/feature-active.jpghttp://cdn2.thegloss.com/wp-content/uploads/2014/01/adventure-1-.jpghttps://s3.amazonaws.com/systemimage/41044614_Subscription_S.jpgTarget audience
Aged 16-25
Male/ female/ other
Lower disposable income
On-the-go (students, office, etc.)
Active lifestyle
http://i.huffpost.com/gen/2171770/images/o-FRIENDS-facebook.jpghttps://s-media-cache-ak0.pinimg.com/736x/94/06/88/940688ececb10b45ce59a2a3d4ea2af0.jpgOur Integrated Marketing Communications
2 day (weekend) outdoor event
TV advertisement
Cinema
Radio
Magazine
Graffiti
Posters
Flyers
Social media (Facebook, Twitter, Instagram, Snapchat, YouTube)
Press release
Public Relations
Pre-event promotion
Radio
Magazine
Posters
Flyers
Social media
Press release
Radio (pre-event)
Promotion of ProOats
High traffic (Weekdays 4.30pm 6.30pm)
Association of DJs with ProOats
Social media promotion
Magazines, posters, flyers (pre-event)
Promoting ProOats event
Direct invitations
Social media websites included
Social media (pre-event)
Facebook, Twitter, Instagram, Snapchat and YouTube
Screenshots
Big ProOats outdoor event (Brighton)
2 days, Saturday and Sunday, 10am 10pm
FREE entry, tickets sold for individual competitions
ProOats stalls (wrapper designs)
3 main sport attractions: Skateboarding, BMX (bicycle motocross) and surfing
Graffiti (in conjunction with brand design)
Local DJs (partnership with local radios)
Other stalls (food and drinks, games)
Fireworks finale on Sunday night with big ProOats giveaway
*whole event will be filmed to use in TV advertisement
During event
Strong social media presence
Online competitions (best photo)
Trending on all social media platforms
Post event promotion
TV advertisement
Cinema
Social media
Press release
Public relations
Graffiti
Magazine
TV Advertisement (post event)
See handout and storyboard
Editing and production (4-6 weeks)
30 seconds (Television)
5 Adverts: Whole event, skateboarding, BMX, surfing and graffiti
Other
Social media: