Ciudades ActivasModelo de gestión de ciudad en el marco del legado olímpico
Eleonora BauerBuenos Aires
Introducción
Buenos Aires
habitantes
3 M
diarios
3,5 M+
Suburbios
13,9 M
area
230 km2
PBI de Argentin
25%
0,88 Human Develpment Index
0,83 (Arg.)
Desarrollo Urbano
North & South
Los Juegos Olímpicos como catalizador del cambio
Legado Tangible
• Urbano – Desarrollo Zona Sur -
• Deportivo – Nueva Infraestrutura-
Legado Intangible
• Buenos Aires Ciudad Activa
• Iniciación deportiva
Estrategia
Defoco endeportes
Atraer ciudadanos inactivosA ecosistemasaludable
Global Active Cities
Incrementar el tiempo de educación física y movimiento en niños
Promover la alimentación saludable
Modelo de gestión
Estrategia Alianzas ComunicaciónInfraestructura y
CentrosDeportivos
Eventos Medición Mejores prácticas
Proceso de certificación
HamburgoLiubliana
Lillehamer
Liverpool
Buenos Aires
Richnomd
Primeras ciudades certificadas
Ecosistema_Visión Sistémica
_Conectar los puntos
Obel isco
St adium River Plat e
Casa Rosada
Puent e de la Mujer
Boca Juniors St adium
BUENOS AIRES
RIO
DE
LA
PLA
TA
Floral is Generica
THE GOALSARETOPROMOTEHEALTHYEATING,BRINGABOUT ACULTUREOFCHANGE INLOCALCOMMUNITIES,ANDENSURECHILDRENEXERCISEFORATLEASTANHOUR ADAY
“Sport and physical activity are not
only a benefit for your body, but an
enabler of mental health and social
life,” Lobo explains.
“High-level competition helped me
to deal with frustration and to remove
roadblocks in my daily life. The sport
taught me essential values to use
outside the tenniscourts. In Buenos
Aires, we consider sport and physical
activity as a tool to improve health,
social harmony and joy.”
With the aim of taking a targeted,
effective approach and in the absence
of hard statistical data, the city council
isnow looking to gain an understanding
of the habitsof its citizens, gauge how
YOG, and the activities resulting from
it, to accelerate the transformation
of BuenosAires and link the various
initiatives together. A good example
of this is the new sportsscience
department set up by the city council
to forge stronger tiesbetween sport
and health.Itsobjective is to bring the
variousstakeholders in the area of health
together to enable doctors to prescribe
physical activity as a valuable way of
improving the population’s well-being.
Like Lillehammer, BuenosAires
is a first-classexample of a city that
hasharnessed the potential of an
international sporting event such as the
YOGto drive the promotion of physical
activity, sport and healthier lifestyles.
We will be focusing on one of the
other eight pilot cities in our next issue.
For more information, contact
info@active-cit ies.org or visit
activewellbeing.org
much they exercise, and identify
and analyse the barriers to playing
sport. Aided in thisprocessby
Argentinian universities, it also aims
to standardise and assessongoing
initiativesand measure their impact
on the city’s inhabitants.
The city’sgoalsare to promote
healthy eating habits, amend existing
legislation to bring about a culture
of change in local communities, and
ensure children exercise for at least
an hour a day.
The city has launched a number
of initiatives in the last few years (see
previouspage). It isnow tapping into
the momentum generated by the 2018
ACTIVECITIES
BuenosAires
Movimiento_Actividades graduales
_Más allá del deporte
Cambiocultural_motivación de pares
_Influencers
_Diversión
The Tipping Point