Download - Percepcion del consumidor
Transcript
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PERCEPCIÓN DEL PERCEPCIÓN DEL CONSUMIDORCONSUMIDOR
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Definición de percepción
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1 Importancia
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Percepción: 5 sentidos
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El proceso comienza por una sensación
Activación
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Sensibilidad humana
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Umbrales
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Reglas
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PROCESO
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1. Cómo seleccionamos lo que percibimos:
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¿Por qué no SELECCIONA el estímulo el consumidor?
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2. Cómo organizamos perceptualmente
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1958James Vicary
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Subliminal= por debajo del umbral
Sugerente= insinuación, sutil u obvia
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RealPlayer\Subliminal Advertising - YouTube2.mp4