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NooDulla
NooDullaChristopher Hand Peien LiuWayne Lo Mustafa Maloo Nina Motamedi Akua Robertson
10/20/15
What if there was a pill you could take that would give you a competitive edge?
NooTropics- Smart DrugsSilicon Valleys Latest Buzz
Function Better, Smarter, Faster
People looking for Competitive Edge
Tap into growing millennial interest in smart drugs
Leverage desire to be the best but dont have the time, energy, or motivation
Take Nootropics from Silicon Valley to broader Energy Boost market
Opportunity
64% of older millennials (29-38) consume energy drinks and their tastes are changing as they start having families.77% want energy drinks made with more natural ingredients.Consumers arent ditching their drinks for natural drinks, instead consuming both.Mintel Report, May 2015Energy Boost Market
Working Professionals
Parents (Specifically Moms)
Students
Potential Millennial Targets
Research Findings
Yummy Gummies Energy Boost
Energy Boost Drink
Energy Boost Shot
Concepts
Reach optimal brain performance especially during demanding tasks. Give yourself that competitive edge by taking our supplements. NooDulla is a strategically designed formula containing ingredients to keep you performing at your optimal levels and improve your feelings of well-being.Cognitive enhancing supplements that have been clinically studied ingredients designed to help:Enhance Focus and ClarityImprove Mental Performance and Sharpen MemoryFight Fatigue & Promote AlertnessBoost Energy and MotivationImprove feelings of Well-BeingElevate Mood and Reduce Perceived Stress
Yummy Gummies Energy Boost
For the person who relishes passing the Mile 4 trail marker but trembles at the thought of a 4PM planning meeting. Or the Big-4 consultant who needs that second wind while putting together a multi-million dollar advisory report for their client at 2AM. These high quality energy drinks are specially formulated to renew performance and focus. Designed to increase your motivation, energy levels, and alertness. Get the brain fuel and body energy to perform optimally in the boardroom.
Energy Boost Drink
Energy Boost ShotLike the energy drink, the energy shot is designed to increase your motivation, energy levels, and alertness but with several differences. First, it's small so it can conveniently fit in your briefcase, backpack or purse. Also, it doesn't need to be chilled. The contents would be concentrated but smooth tasting with a minimal amount of calories.
Yummy Gummies Energy BoostWinning Concept
Of those interested in Nootropics or competitive products
Working Professionals
Student
Parents
Potential Millennial Targets
13
M/F (50/50)
Older Millennials (26-38)
Working Professionals (avg personal income above $62,500)
Only 6 hours of sleepCustomer Target Profile
Customer Target Continued
Marketing Strategy
How do we launch NooDulla into the highly competitive energy boost market as a nootropic differentiator?
For female working professionals, NooDulla is their secret edge energy boost that provides energy for the brain because their convenient, all-natural gummies.
Working Professionals Game-ChangerPromote towards WomenFew competitive offerings cater to women opening an opportunity
Product Positioning
Price a NooDulla bottle with 30 pills at a retail price of $35.
Industry standard for similar supplement $30-$40.Price justifies an all natural product as consumers willing to pay a premium for products containing natural ingredients.Avg price for an energy drink is $2-$2.50We are cost leaders at $1.16 per dose
Pricing
DistributionNooDulla will be available online through a subscription model and delivered right to your door.These on-the-go consumers need the product to be conveniently accessible. The pills make it easier to carry around than an energy drink or energy shot and a bottle can easily fit into a purse or bag.Many of our respondents said they would consider trying a free sample and our subscription model would offer a free trial.
PromotionDeploy a 70% push strategy (trade promotions, sampling) and a 30% pull strategy (advertising and PR).
Use consumer promotions like a buy one get one free coupon.Use social media influencers with active followings to promote awareness of NooDulla.Sample NooDulla by offering 10 free pills to induce trial and awareness.
Thank You!