Download - Mercadeo Social
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MERCADEO SOCIALEl caballo de troya de las estrategias de mercado en
internet.
@andresbarreto
#exponet
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Que es mercadeo social?
#exponet
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Facilitar y participar en las conversaciones relacionadas a tu marca
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Perdiste el control total de tu marca. Aceptalo
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lo que no es
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errores de social media marketing
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Walmart
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Transparencia
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blogging
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participa
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gravatar.com
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Participa en otros blogs relacionados
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Contenido
Artículos “autoritarios”
Artículos de síntesis (eco)
Noticias
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Criticas / Trolls
No le tengas miedo
No lo tomes personalmente
Busca puntos donde estés de acuerdo
Tranquilo. Respira
Ignoralo
El apoyo esta en tu comunidad
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microblogging
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Lo que no se debe hacer en twitter
#exponet
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Crear cuenta para comunicación en una
sola dirección
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participación en redes sociales
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Communities of Practice (Niche)
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herramientas y monitoreo
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Conceptos
• Transparencia (honestidad)
• Participación
• Comunidad
• El lado humano (personas no marcas)
• No todo se trata de ti
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Pasos iniciales en Social Media Marketing
• Comienzan contigo, despues tu compañia
• Compra tu domain (nombre propio)
• Twitter (nombre propio)
• Tumblr / wordpress (nombre propio)
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Pregunta!#exponet
@andresbarreto