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A PRESANTATION
ON
Brand Awareness & Customer Expectationof
Shashi Industry Pvt, Ltd. (Bhavnagar )
Submited to :
Gujrat Technological Univercity, Ahmedabad.
PREPARED BY :
Nakrani Mayur K. 127220592033Bakaraniya Hardik K. 127220592002
K.K.PAREKH INSTITUTE OF MANAGEMENT
STUDIES AMRELI
COMPANY GUIDE:
Mr. Manish bhai
Marketing Maneger
FACULTY GUIDE:
Mrs. NEHA RATHI
Assistant Professor
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India has a rich tradition of incense making that goes back
millennia. Many Indian incenses have a unique scent that is
not found in any other part of the globe. Incense sticks formed
around bamboo are known as agarbati or agarbathi, while
other main forms of incense are cones and logs or dhoops,
which are incense paste formed into pyramid shapes or log
shapes, and then dried.
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HISTORY
Any of the company history is always in small size to expand
in large size it means a gradually development. Here Shashi
industry are growing and progressive organization. Aspiring to
spread the love and harmony, Shashi industry, came into the
being in the year 1966 with superlative range of incense sticks
and other products.
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The products of this company have strong image in the mind
of customer. The product are their brand name like Camay,
Maza, Swedes, Denim, pavitra chandan, rose, royal, mogra,
kevda, etc.
The firm was sole proprietorship till 1994.than after it hasbeen in 1994-95 it converted into partnership firm. The
partners are Shashibhai vadher and his son tusharbhai vadher.
Mr. Tusharbhai is the managing director at Bhavnagar. Mr.
Nileshbhai & Mr. Hiteshbhai is managing director inBangalore base units of Shashi industry group.
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1) Name of industry : Shashi industry Industries Pvt. Ltd.
2) Establishment year : 1960
3) Address : Office:- Opp. Darbari.kothar, Shelarsha
road,Bhavnagar
Factory:- plot no.36, G.I.D.C. chitra, Bhavnagar.
4) Telephone : (0278) 2430539, 2428254
5) Fax no : (0278) 436743
6)E-mail: [email protected]
7) Website : www.incensestickindia.com
8 Form of organization: Partnership firm
mailto:[email protected]://www.incensestickindia.com/http://www.incensestickindia.com/http://www.incensestickindia.com/http://www.incensestickindia.com/http://www.incensestickindia.com/http://www.incensestickindia.com/mailto:[email protected]:[email protected]:[email protected] -
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Production Department
The function of the production department is to produce our
products on time, to the required quality levels, at the defined
product cost. Note that Production can only meet its targets if
Sales secure orders. Also production costs are dependent onthe price we pay for components and materials, etc.
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SHASHI industry purchase a good quality based raw material like
Jiget Powder (Machhilus Macrantha) wood charcoal,
Bamboo Sticks, Halmandi (Allanthus Malbarca),
Nagchampa (Mesua Ferrea Linn), Sandalwood,
Loban (Boswellia Sernata Roxb), Gugal Dhoop (Ailanthus
Triphysa) etc.,
India's the best reliable sources. Vietnam, China, Indonesia are also
the sources for raw materials.
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In Shashi industry, there is a separate marketing department,
which plays an important role in the Indian fragrance market,
the Shashi industry currently 3rd rank in overall Indian market
for Agarbatties and also famous in foreign market. Thissuccess is based on good and speedy marketing of Shashi
industry for the product.
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Products & Service
1) Maza 2) Denim 3) Camay 4) Rose royal
5) Jasmin 6) Cool breeze 7) Kevda 8) Nag Champa9) Supersix 10) Yes
Shashi industry is very famous in producing Brand Incense
stick the firm is producing about more than 55 types of
incense sticks. Some of them are as under.
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Professional Services
Personal Services
Health Services
Ancillary Services
Directory Service
Senior or Elder Service
Corporate Service
International Service
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0 ame of the products Packing
(in gms)
Price (rs.)
(of a dozen)
1 Maza 20 72.00
2 Maza silver pack 30 104.00
- Maza 80 210.00
- Maza 160 374.00
3 Maza Hexa Gonal 22 81.00
4 Denim 20 74.00- Denim 40 132.00
- Denim 75 300.00
- Denim 150 418.00
5 Denim Hexa Gonal 22 85.00
6 Rose Royal 20 60.00
- Rose Royal 70 172.00
7 Rose Royal Hexa Gonal 22 80.00
8 Ruturaj Mutha 20 46.00
9 Ruturaj 70 160.00
10 Pavitra Chandan Mutha 20 46.00
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Place
Direct Channel
Indirect channel
Promotion
Local Advertising
Nationl Advertising
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Based on your research, discuss who your customers are and how
you can reach them. Here's where you decide whether to niche or
not, or to segment your audience either vertically or horizontally
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We can say that personnel management is based on this
sentence,
Mind your man and will mind all other things
Each and every company has maintained separate HRM
department. Shashi industry also maintain separate personneldepartment for the management of human being.
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The Finance and Accounts Department of Shashi industryplant is located in the Administration Building, which is
situated outside the Plant factory gate. The Finance &
Accounts (F & A) Department is a service department and its
name function is to co-ordinate the financial activities at PlantSite. The F & A department maintain the records as required
under various statute and get the same audited by Statutory
Auditors under the functional supervision and guidance of
shashi industry at Bhavnagar.
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Stengths
Highly flexiblemanufacturing system Full
range of product
Highly equipped testing
laboratory.
Low employee turnover due tohigh loyalty and satisfaction
among staff.
Good relations between labor
and management.
Fast decision-making.
High growth rate of industry.
Weekness
Insufficient storage spaceaffecting the warehousing
High wastage ratio.
Lack of motivational factors
Poor inventory management.
Poor receivable management.
High interest charges.
Communication gap in all the
departments.
Improper reporting system.
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Oppertunites
Increasing health consciousness
among public resulting towards the
preferences of packaged products
and hence an opportunity for apackaging industry.
Larger potential for geographical
expansion.
Increasing portioned of Indian
fragrance market.
Threats
Cheap price brands are grabbing
a large chunk of lower income
customer base
Other brands are providingmaximum profit to the dealers and
retailers
Number of increasing competitors
Increasing Price of fuel and raw
material
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Author Nane :- Chandra (1998)
Article :- on challenges of Shashi agarbati.
It put special emphasis on production capabilities and
efficiencies as most essential elements to fight global
competition. It suggests various strategic decisions Shashiagarbati have to make to survive the competitiveness .
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Author Nane :- Simpson and Shetty (2001)
Article :- a vast study on Shashi Industry.
The purpose of study is to analyze Shashi Industry, its structural
problems, market access barriers, and measurements taken bygovernment of India to enhance the industrys competitiveness in
The study also assesses Shashi agarbati market potential and trade
and investment opportunities for Bangalore firms as India steps into
a more free and transparent trade regime. For the purpose of study
exploratory study is done in which in-depth interviews are donewith various government officials in Shashi Export Promotion
Council, Ministry of Agarbati, of India, Apparel Export Promotion
Council (AEPC),
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To study awareness of the customer of SHASHI Industry
product
To study preference level of customer regarding SHASHI
Industry product
To understand satisfaction level of customers towards
SHASHI Industry.
To know the factors that influence the customer preference in
decision making
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There is four types research like:
Exploratory Research
Descriptive Research Diagnostics Research
Casual Research
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SAMPLING UNIT:
In this study the sampling units is individual.
SAMPLE SIZE:
My sample size is 50 respondents
SAMPLING METHOD:
The samples are selected by convenience sampling
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There are so many methods for primary data collection but We
have selected the Questionnaire method to collect primary
data. However for the convenience of some respondents
ScheduleQuestionnairy method has also been used. Our
questions are closed end questions.
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14%
30%
16%
28%
12%
AGE of Respondents< 20 21 - 30 31 - 40 41 - 50 50