Is your business social media cyber smart?
Lynsey Sweales @SocialBuk
True or False?If your business isn’t using social
media you are safe from a social media
disaster?Enabling A Better Future Together
Enabling A Better Future Together
Enabling A Better Future Together
Enabling A Better Future Together
Enabling A Better Future Together
Lessons to learn• Social media is very much public PR
• Educate your staff on the dangers of social media personally & their career
• Get them in to the mind set of – why am I posting this• Install a social media policy
'I am only 22 and, not generalising about 22-years-olds or anything,but you sometimes just tweet things you don't actually mean.’
QuestionIf you are using
social media & your staff have access via
their mobiles, are you safe?
Enabling A Better Future Together
Lessons to learn
Enabling A Better Future Together
• Mobile phone use of social media - security
• Have a clear strategy for social media, including the boundaries and guidelines
• Professionally train staff• Don’t leave it to
inexperienced hands• Change passwords
regularly• Don’t leave social media
simply to staff – know the basics yourself
• Have a social media change procedure for leavers/upset staff
Is social media here to stay?
Enabling A Better Future Together
We are in a digital age
Enabling A Better Future Together
• It can be hugely successful
• Customer service• Marketing• Community• Sales
Is your business social media cyber smart?
Lynsey Sweales @SocialBuk