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SPRING 2015 INVESTOR PRESENTATION
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FORWARD LOOKING STATEMENTS
Some of the information in this presentation represents forward-looking statements that are protected
under the Private Securities Litigation Reform Act of 1995. Such statements may reflect our
expectations or beliefs about the future, including, without limitation, expectations or beliefs
regarding our financial performance. We cannot assure you that we will achieve or realize these
expectations.
Like any such statements, they are subject to a number of factors, risks and uncertainties that could
cause actual results to differ materially from our expectations or beliefs. These factors include items
discussed in our SEC filings, including our annual report on Form 10-K for the year ended February
1, 2015. New factors emerge from time to time, and it is not possible for us to predict all such factors
or assess the impact of each such factor on Krispy Kreme.
If we do make forward-looking statements, we undertake no obligation to update those statements in
the future in light of subsequent events. Please note that all of our SEC filings, along with other
shareholder relevant information, can be found on the IR portion of our website atwww.krispykreme.com.
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TO TOUCH ENHANCELIVES THROUGH THE
THAT IS KRISPY KREME
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BUSINESS STRATEGY Overview
ENHANCINGCORE MENU
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ACCELERATINGGLOBAL
GROWTH
MAXIMIZINGBRAND
AWARENESS
LEVERAGINGTECHNOLOGY
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ACCELERATI
NG GLOBAL
GROWTH
ACCELERATINGGLOBAL
GROWTH
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• Ongoing double-digit annual unit growth rate
• Projected 20-35 new shop openings in FY16
• Long-term growth potential
o 900-1,200 small freestanding factory shops with drive-thru
o Plus additional shops in urban and non-traditional locations
ACCELERATING
GLOBAL
GROWTH
DOMESTIC
E V A L U A T E
P U R S U E
I N F I L L
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ACCELERATING
GLOBALGROWTH
INTERNATIONAL• Currently open in 24 countries
• Projected 6 new country openings in FY16
• Projected 95-110 net new shop openings
• Ongoing annual double-digit growth
E V A L U A T E
P U R S U E
I N F I L L
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ACCELERATING
GLOBALGROWTH
Drive positive comps
• Balance promotional incentives and traffic
• Doughnut and beverage varieties
• Limited time offers (LTOs)
• Strategic promotions
• Creating use occasions
Same Store
SALES GROWTH
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LEVERAGING
TECHNOLOGY
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Business Analytics
POS
Mobile Guest Engagement• Hot Light™
• My Krispy Kreme Treats Loyalty
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ENHANCING
CORE MENU
Short term
• Doughnut variety
• Premium offerings
• Emphasis on beverage• Engage millennials
Longer term• Customization
• Explore complementary platforms
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ENHANCING
CORE MENU
10am-2pm
21%
BALANCED DAYPARTSTransactions
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6am-10am
23%
2pm - 6pm
24%
6pm - 11pm
26%
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CPG/WHOLESALE AND
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• New longer shelf-life products
• Expanding wholesale footprint
MAXIMIZING
BRAND
AWARENESS
LICENSING• Coffee products
o Top-of-mind awareness and trial for coffee
o Increasing brand equity
o Long-term revenue
• Exploring other categories
FUNDRAISING• Fundraising doughnut sales raised more than $35 million last year for
local charities• Uniquely positioned to expand through additional programs, increased
awareness and technology.
• Aligns directly with our mission
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FINANCIAL OVERVIEW
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Systemwide Sales and Revenues Adjusted EPS
($’s in millions)
Historical Revenues and Adjusted EPS15
$808
$1,136
$362
$490
FY11 FY15
$0.12
$0.70
FY11 FY15
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Cash Flow has tripled over the last 4 years($’s in millions)
$21
$63
$11
$31
FY11 FY15
Net cash flow from operations
Free cash flow
Over this timeframe, we have repurchased $88 million of stock
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Balance Sheet also greatly improved
Debt includes lease obligations
($’s in millions)
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$22
$51
$35
$10
FY11 FY15
Cash
Debt
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Leveragi
ng
Going forward, our financial plansrevolve around ....
• Growing new company and franchise shops• Driving comparable sales growth
• Returning excess capital
• Maintaining a prudent balance sheet
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CONCLUSIONENHANCINGCORE MENU
LEVERAGINGTECHNOLOGY
ACCELERATINGGLOBALGROWTH
MAXIMIZINGBRAND AWARENESS
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TO TOUCH ENHANCELIVES THROUGH THE
THAT IS KRISPY KREME