Download - Kelsey Hinson Portfolio Presentation
![Page 1: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/1.jpg)
Kelsey Hinson
Professional Portfolio
![Page 2: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/2.jpg)
Cover Letter
![Page 3: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/3.jpg)
▵ Kelsey is an organized, ambitious and reliable Merchandise Marketing student at the Fashion Institute of Design and Merchandising in Los Angeles
▵ She has over seven years of combined sales and customer service experience, as well as excellent merchandising skills
▵ Kelsey offers computer proficiencies and a continued education about the fashion and retail industries
▵ She also has experience in writing purchase orders and the use of Retail Pro
Kelsey Hinson
![Page 4: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/4.jpg)
Resume
![Page 5: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/5.jpg)
Merchandise Marketing
Buying StrategiesMerchandise StrategiesBusiness Management
StrategiesMarketing Strategies
![Page 6: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/6.jpg)
Buying StrategiesThe buying strategies are the analytical
process that trains in the planning, purchasing and allocation of merchandise,
along with the technical knowledge required by today’s fashion leaders.
Related Courses▵ Merchandise Math▵ Technology for Merchandise Buying▵ Merchandise Buying▵ Applied Buying▵ Merchandise Allocation
![Page 7: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/7.jpg)
Merchandise Buying
MadewellDenim Department
Analysis
![Page 8: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/8.jpg)
Target Customer▵ 30% New couples (25-30 years old)
▵ Have jobs that allow a higher disposable income▵ Are not currently looking to invest in home or
car▵ 26% Young and Single (under 30 years old)
▵ College students and new full-time workers▵ Transitioning into adulthood and may want a
new look▵ This generation is about fulfilling themselves
![Page 9: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/9.jpg)
Department Analysis
![Page 10: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/10.jpg)
Merchandise Mix Modification
![Page 11: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/11.jpg)
Market Trend Analysis
![Page 12: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/12.jpg)
Unit Assortment Plan
![Page 13: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/13.jpg)
Operating Statement
![Page 14: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/14.jpg)
Applied Buying
Joe’s JeansSpring 2014 Purchasing
![Page 15: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/15.jpg)
Six Month Plan
![Page 16: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/16.jpg)
Classification Plan
![Page 17: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/17.jpg)
Open to Buy
![Page 18: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/18.jpg)
Assortment Plan & Purchase Order
![Page 19: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/19.jpg)
Launch Strategy▵ Created a launch
strategy for RevolveClothing.com
▵ Included free shipping with Joe’s Jean purchase for first 30 days
▵ Free GWP with Joe’s Jean purchase
![Page 20: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/20.jpg)
Merchandise StrategiesThese courses and projects provide an
opportunity to research the trends that predict consumer buying patterns and how a variety of strategic merchandising decisions can separate
your organization from the competition.Related Courses
▵ Retail Environment▵ Merchandising Strategies▵ Concepts in Trend Forecasting▵ Applied Trend Forecasting▵ Merchandise Presentation▵ Contemporary Business Strategies
![Page 21: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/21.jpg)
Applied Trend Forecasting
![Page 22: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/22.jpg)
Applied Trend Forecasting
![Page 23: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/23.jpg)
Merchandise Presentation
![Page 24: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/24.jpg)
Contemporary Business Strategies
![Page 25: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/25.jpg)
Business Management Strategies
The business administration courses are designed to prepare for the responsibilities, skills and challenges required of today’s leaders. Emphasis is placed on how to be proactive to changes in the marketplace,
develop and implement strategies to accomplish goals and exceed expectations in a team
environment.Related Courses
▵ Technology for Business Applications▵ Leadership Development▵ Organizational Behavior and Management▵ International Business▵ Entrepreneurship
![Page 26: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/26.jpg)
Organizational Behavior and Management
▵ Bloomingdale’s▵ Several employees
quitting▵ How to motivate
employees beyond paychecks
▵ Employee appreciation
▵ “Coffee with the boss”
![Page 27: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/27.jpg)
International Business▵ Bring Stone Fox Bride
to London, England▵ London is a trendy
and fashion-forward city
▵ Traditional values in England are changing; Stone Fox Bride is “anti-bridezilla”
▵ Smooth transition due to similar marketing strategies and fashion concepts
![Page 28: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/28.jpg)
Entrepreneurship▵ Cheeky Bikini
▵ Swim retailer located in Santa Monica
▵ E-commerce site that ships internationally
▵ Sell high quality designer bathing suits, as well as related apparel and accessories
▵ Future plans to expand with more stores and a private label line
![Page 29: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/29.jpg)
Marketing StrategiesThe target market for a given retail business
environment is researched and the appropriate marketing and branding
strategies are developed to ensure success in a competitive marketplace.
Related Courses▵ Marketing Essentials▵ Consumer Behavior and Research▵ Brand Management Strategies▵ Marketing Communications▵ Promotions in the Work Environment
![Page 30: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/30.jpg)
Consumer Behavior and Research
![Page 31: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/31.jpg)
Brand Management Strategies
![Page 32: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/32.jpg)
Brand Management Strategies
![Page 33: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/33.jpg)
Marketing Communications
![Page 34: Kelsey Hinson Portfolio Presentation](https://reader036.vdocumento.com/reader036/viewer/2022062316/5879c1711a28abb42a8b5305/html5/thumbnails/34.jpg)