Download - Inbound marketing
![Page 1: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/1.jpg)
Inbound marketingDiana Reyes@TifisCurso de estrategia digital y marketing online#[email protected]
![Page 2: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/2.jpg)
¿Qué es inbound marketing?
![Page 3: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/3.jpg)
¿Qué es inbound marketing?
Conseguir tus ojetivos online con mínimo presupuesto
![Page 4: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/4.jpg)
¿Qué es inbound marketing?
![Page 5: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/5.jpg)
Inbound vs Outbound
![Page 6: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/6.jpg)
Nacimiento del inbound
![Page 7: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/7.jpg)
El inbound mejora las marcas
![Page 8: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/8.jpg)
¿Estrategia inbound?
![Page 9: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/9.jpg)
¿Estrategia inbound?
![Page 10: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/10.jpg)
¿Estrategia inbound?
![Page 11: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/11.jpg)
¿Estrategia inbound?
![Page 12: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/12.jpg)
¿Estrategia inbound?
![Page 13: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/13.jpg)
¿Estrategia inbound?
![Page 14: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/14.jpg)
¿Estrategia inbound?
![Page 15: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/15.jpg)
¿Estrategia inbound?
![Page 16: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/16.jpg)
¿Estrategia inbound?
![Page 17: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/17.jpg)
Estrategia digital: la oportunidad
![Page 18: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/18.jpg)
Estrategia digital: la oportunidad
![Page 19: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/19.jpg)
Estrategia digital: la oportunidad
![Page 20: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/20.jpg)
Estrategia digital: la realidad
![Page 21: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/21.jpg)
El valor del inbound
Relación cercana con el cliente
+ Confianza sobre el producto
+Creación de comunidad
![Page 22: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/22.jpg)
El valor del inbound,
La fórmula de la estrategia digital
Buen contenido
Buen manejo de redes socialesSEO
![Page 23: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/23.jpg)
Jugadores del inbound marketing
![Page 24: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/24.jpg)
Jugadores del inbound marketing
![Page 25: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/25.jpg)
Jugadores del inbound marketing
![Page 26: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/26.jpg)
Jugadores del inbound marketing
![Page 27: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/27.jpg)
Jugadores del inbound marketing
![Page 28: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/28.jpg)
Jugadores del inbound marketing
![Page 29: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/29.jpg)
Jugadores del inbound marketing
![Page 30: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/30.jpg)
Jugadores del inbound marketing
![Page 31: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/31.jpg)
Jugadores del inbound marketing
![Page 32: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/32.jpg)
Jugadores del inbound marketing
![Page 33: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/33.jpg)
Jugadores del inbound marketing
![Page 34: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/34.jpg)
Jugadores del inbound marketing
![Page 35: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/35.jpg)
Jugadores del inbound marketing
![Page 36: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/36.jpg)
Jugadores del inbound marketing
![Page 37: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/37.jpg)
Jugadores del inbound marketing
![Page 38: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/38.jpg)
Jugadores del inbound marketing
![Page 39: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/39.jpg)
Jugadores del inbound marketing
![Page 40: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/40.jpg)
Jugadores del inbound marketing
![Page 41: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/41.jpg)
Jugadores del inbound marketing
![Page 42: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/42.jpg)
Jugadores del inbound marketing
![Page 43: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/43.jpg)
Jugadores del inbound marketing
![Page 44: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/44.jpg)
Jugadores del inbound marketing
![Page 45: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/45.jpg)
Jugadores del inbound marketing
![Page 46: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/46.jpg)
Jugadores del inbound marketing
SEOOptimización de listas de correoContenido únicoPrensa y relaciones públicasLiderazgoInfluenciaBloggingConferenciasWOMContenido en video
- Mínimo AVC- Llama la atención de
manera natural- Construido por
creatividad, esfuerzo y conocimiento
- Genera momentum y facilita la captación del
mensaje a futuro
![Page 47: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/47.jpg)
No es inbound marketing
![Page 48: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/48.jpg)
No es inbound marketing
![Page 49: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/49.jpg)
No es inbound marketing
![Page 50: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/50.jpg)
No es inbound marketing
![Page 51: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/51.jpg)
No es inbound marketing
![Page 52: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/52.jpg)
No es inbound marketing
![Page 53: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/53.jpg)
No es inbound marketing
![Page 54: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/54.jpg)
No es inbound marketing
![Page 55: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/55.jpg)
SEO Spam en buscadoresListas de correo Compra de emailsContenido único Anuncios pagosPrensa y relaciones públicas Notas de prensa pagasLiderazgo e influencia Forzar temas
Blogging In-betweetn adsConferencias Stands comercialesWOM Falso USG (foros)Contenido en video Ads de videoReviews naturales Reviews pagos
No es inbound marketing
- Máximo AVC- Interrumpe el flujo del consumidor para forzarle a llamar la atención- Construido por presupuesto y repetición- Sólo capta la atención cuando hay dinero
![Page 56: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/56.jpg)
El reto
![Page 57: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/57.jpg)
Lo que implica
![Page 58: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/58.jpg)
Lo que implica
![Page 59: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/59.jpg)
Lo que implica
![Page 60: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/60.jpg)
Lo que implica
![Page 61: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/61.jpg)
Lo que implica
![Page 62: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/62.jpg)
Lo que implica
![Page 63: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/63.jpg)
Lo que implica
![Page 64: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/64.jpg)
Lo que implica
![Page 65: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/65.jpg)
Lo que implica
![Page 66: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/66.jpg)
Lo que implica
![Page 67: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/67.jpg)
Lo que implica
![Page 68: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/68.jpg)
Lo que implica
![Page 69: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/69.jpg)
Lo que implica
![Page 70: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/70.jpg)
Lo que implica
![Page 71: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/71.jpg)
Lo que implica
![Page 72: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/72.jpg)
Lo que implica
![Page 73: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/73.jpg)
Lo que implica
![Page 74: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/74.jpg)
Lo que implica
![Page 75: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/75.jpg)
Lo que implica
![Page 76: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/76.jpg)
Ciclo inbound
![Page 77: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/77.jpg)
Ciclo inbound
![Page 78: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/78.jpg)
Ciclo inbound: creación
![Page 79: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/79.jpg)
Ciclo inbound: creación
![Page 80: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/80.jpg)
Ciclo inbound: creación
![Page 81: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/81.jpg)
Ciclo inbound: creación
![Page 82: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/82.jpg)
Ciclo inbound: creación
![Page 83: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/83.jpg)
Ciclo inbound: creación
![Page 84: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/84.jpg)
Ciclo inbound: creación
![Page 85: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/85.jpg)
Ciclo inbound
![Page 86: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/86.jpg)
Ciclo inbound: optimización
![Page 87: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/87.jpg)
Ciclo inbound: optimización
![Page 88: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/88.jpg)
Ciclo inbound: optimización
![Page 89: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/89.jpg)
Ciclo inbound: optimización
![Page 90: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/90.jpg)
Ciclo inbound: optimización
¿En qué página de google está mi sitio
web?
![Page 91: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/91.jpg)
Ciclo inbound: optimización
Delimitar árbol de palabras
![Page 92: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/92.jpg)
Ciclo inbound: optimización
Delimitar árbol de palabras según la realidad del mercado
![Page 93: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/93.jpg)
Ciclo inbound: optimización
![Page 94: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/94.jpg)
Ciclo inbound: optimización
![Page 95: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/95.jpg)
Ciclo inbound: optimización
- Notas de prensa
- Eventos en centros comerciales
- Tarjetas gratis
![Page 96: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/96.jpg)
Ciclo inbound: optimización
![Page 97: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/97.jpg)
Ciclo inbound: optimización
![Page 98: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/98.jpg)
Ciclo inbound: optimización
![Page 99: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/99.jpg)
Ciclo inbound: optimización
https://www.youtube.com/keyword_tool
![Page 100: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/100.jpg)
Ciclo inbound: optimización
● Google Adwords’ Keyword Tool
![Page 101: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/101.jpg)
Ciclo inbound: optimización
● Google insights
![Page 102: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/102.jpg)
Ciclo inbound
![Page 103: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/103.jpg)
Ciclo inbound: promoción
![Page 104: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/104.jpg)
Ciclo inbound: promoción
![Page 105: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/105.jpg)
Ciclo inbound: promoción
![Page 106: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/106.jpg)
Ciclo inbound: promoción
![Page 107: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/107.jpg)
Ciclo inbound: promoción
![Page 108: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/108.jpg)
Ciclo inbound: promoción
![Page 109: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/109.jpg)
Ciclo inbound: promoción
![Page 110: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/110.jpg)
Ciclo inbound: promoción
![Page 111: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/111.jpg)
Ciclo inbound: promoción
![Page 112: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/112.jpg)
Ciclo inbound: promoción
![Page 113: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/113.jpg)
Ciclo inbound: promoción
![Page 114: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/114.jpg)
Ciclo inbound: promoción
![Page 115: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/115.jpg)
Ciclo inbound: promoción
![Page 116: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/116.jpg)
Ciclo inbound: promoción
![Page 117: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/117.jpg)
Ciclo inbound: promoción
![Page 118: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/118.jpg)
Ciclo inbound: promoción
![Page 119: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/119.jpg)
Ciclo inbound: promoción
![Page 120: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/120.jpg)
Ciclo inbound: promoción
![Page 121: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/121.jpg)
Ciclo inbound: promoción
![Page 122: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/122.jpg)
Ciclo inbound: promoción
![Page 123: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/123.jpg)
Ciclo inbound: promoción
![Page 124: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/124.jpg)
Ciclo inbound: promoción
![Page 125: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/125.jpg)
Ciclo inbound: promoción
![Page 126: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/126.jpg)
Ciclo inbound: promoción
![Page 127: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/127.jpg)
Ciclo inbound
![Page 128: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/128.jpg)
Ciclo inbound: conversión y medición
![Page 129: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/129.jpg)
Ciclo inbound: conversión y medición
![Page 130: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/130.jpg)
Ciclo inbound: conversión y medición
![Page 131: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/131.jpg)
Ciclo inbound: conversión y medición
![Page 132: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/132.jpg)
Ciclo inbound: conversión y medición
![Page 133: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/133.jpg)
Ciclo inbound: conversión y medición
![Page 134: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/134.jpg)
Ciclo inbound: conversión y medición
![Page 135: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/135.jpg)
Ciclo inbound: conversión y medición
![Page 136: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/136.jpg)
Ciclo inbound: conversión y medición
![Page 137: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/137.jpg)
Ciclo inbound: conversión y medición
![Page 138: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/138.jpg)
Ciclo inbound: conversión y medición
![Page 139: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/139.jpg)
Ciclo inbound: conversión y medición
![Page 140: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/140.jpg)
Ciclo inbound: conversión y medición
La apertura de emails desde dispositivos móviles se ha incrementado un 34% desde Abril de 2011
Los Domingos y los Lunes son malos dias para enviar mailing
Las categorías que más usan campañas de mail son finanzas (49%) y compras (48%)
Las redes sociales son las industrias líderes en envio de correos para dispositivos móviles
![Page 141: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/141.jpg)
Ciclo inbound: conversión y medición
Informativo VS. Spam
![Page 142: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/142.jpg)
Ciclo inbound: conversión y medición
Interesante
![Page 143: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/143.jpg)
Ciclo inbound: conversión y medición
Call toaction
![Page 144: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/144.jpg)
Ciclo inbound
![Page 145: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/145.jpg)
Lecuras recomendadas
- Reputación online: http://www.slideshare.net/OscarDS/reputacion-online-para-tods-9215943
- Lead mailing: http://www.marketo.com/definitive-guides/lead-nurturing/
- Cómo escribir para la web: http://blog.utp.edu.co/libroteca/files/2012/01/C%C3%B3mo-Escribir-Para-La-Web-Guillermo-Franco.pdf
- Manual de manejo de Google Analytics: http://www.slideshare.net/ubenito/manual-de-google-analytics?from=embed
![Page 146: Inbound marketing](https://reader034.vdocumento.com/reader034/viewer/2022051818/54bf89304a795997498b461f/html5/thumbnails/146.jpg)
¡Muchas gracias! :)
Diana Reyes@tifis#MejorandoMKT