Download - Inbound Marketing
![Page 1: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/1.jpg)
Atrayendo a la audiencia correctaInbound Marketing
![Page 2: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/2.jpg)
Saturación
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Costos
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Datos
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Así nace el inbound
![Page 6: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/6.jpg)
Así nace el inbound
![Page 7: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/7.jpg)
![Page 8: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/8.jpg)
¿Por qué no lo hace todo el mundo?
![Page 9: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/9.jpg)
El valorAcercamiento con el cliente
+ confianza y comunidad
+liderazgo sobre
un tema
![Page 10: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/10.jpg)
Vender sin anuncios
Contenido SEO Redes sociales
- Redactar contenido para SEO
- Enseña algo, conviértete en líder de opinión
- Trabaja siempre con palabras claves
- Analiza el tráfico- Evalúa la competencia
- Selecciona una red social efectiva
- Se estratégico, no un bot
![Page 11: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/11.jpg)
Competencia
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Interés
![Page 13: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/13.jpg)
Outbound
- Máximo AVC- Interrumpe el flujo del consumidor para forzarle a llamar la atención- Construido por presupuesto y repetición- Sólo capta la atención cuando hay dinero
Spam en buscadoresCompra de emailsPost patrocinados en FBAnuncios pagosNotas de prensa pagasForzar temasFalso USG (foros)Ads de videoReviews pagos
![Page 14: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/14.jpg)
Inbound
SEOOptimización de listas de correoContenido únicoPrensa y relaciones públicasLiderazgoInfluenciaBloggingConferenciasWOMContenido en video
- Baja el costo de AVC
- Llama la atención de manera natural
- Construido por creatividad, esfuerzo y conocimiento
- Genera momentum y facilita la captación del mensaje a futuro
![Page 15: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/15.jpg)
Proceso
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El camino es largo
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Las herramientas
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Embudo de la estrategia
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El ciclo
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Empecemos
¿Tenemos blog?¿Cómo estamos usando nuestro blog?¿Qué oportunidad del mercado hemos aprovechado?¿Quiénes son nuestros followers?¿Cuál es el perfil de consumo de medios de nuestros clientes?¿Qué está haciendo mi competencia?¿Cuáles son nuestra redes sociales?
![Page 21: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/21.jpg)
Atraer
De extraños
a visitantes
![Page 22: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/22.jpg)
Atraer
- Social Media- Blogging- Uso de palabras clave- Páginas
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Atraer
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Atraer
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Atraer
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Atraer
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Atraer
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Atraer
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Atraer
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Resultados de atraer
Visitas
![Page 31: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/31.jpg)
Resultados de atraer
Tarea: buscar en analytics los mejores
resultados y las palabras claves más efectivas
![Page 32: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/32.jpg)
Convertir
Visitantes
en posibles clientes
![Page 33: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/33.jpg)
Convertir
- Call to action- Páginas de aterrizaje - Captación de mails- Contacto
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Convertir
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Convertir
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Convertir
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Convertir
![Page 38: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/38.jpg)
Resultados de convertir
Leads- Conocer la audiencia- Quedar en contacto- Microtargeting- Investigación de clientes potenciales
![Page 39: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/39.jpg)
Resultados de convertir
Tarea: verificar el camino que han tomado mis
clientes actuales (los que han pagado) para llegar a
mi sitio web
![Page 40: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/40.jpg)
Acercar
posibles clientes
en clientes
![Page 41: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/41.jpg)
Acercar
- Email marketing- Flujos de trabajo- Seguimiento de posibles clientes (online y offline)- Integración con CRM
![Page 42: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/42.jpg)
Acercar
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Acercar
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Acercar
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Acercar con emails
![Page 46: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/46.jpg)
Acercar con emails
Boletín de noticias Digest e-mail dedicado
![Page 47: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/47.jpg)
Acercar con emails
![Page 48: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/48.jpg)
Resultados de atraer
Clientes
![Page 49: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/49.jpg)
Tarea: diseñar una estrategia de mailing con los cliente potenciales que ya tengo
Resultados de atraer
![Page 50: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/50.jpg)
Seguir cautivando
de clientes
a embajadores/promotores de la marca
![Page 51: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/51.jpg)
Cautivar es invaluable
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Cautivar es invaluable
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Cautivar es invaluable
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Cautivar es replantear
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Cautivar es replantear
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Cautivar es replantear
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Cautivar es replantear
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Cautivar es replantear
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Cautivar ofreciendo algo único
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Caso de éxito
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Caso de éxito
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Caso de éxito
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Caso de éxito
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Caso de éxito
237 shares
543 likes
1,128 comentarios
![Page 65: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/65.jpg)
Caso de éxito
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Caso de éxito
![Page 67: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/67.jpg)
Formatos de contenido
e-book
![Page 68: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/68.jpg)
Formatos de contenido
e-book
![Page 69: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/69.jpg)
Formatos de contenido
Infografías
![Page 70: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/70.jpg)
Formatos de contenido
Infografías
![Page 71: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/71.jpg)
Formatos de contenido
Blog post
“Descargue skype para xbox”
![Page 72: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/72.jpg)
Formatos de contenido
Blog post
![Page 73: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/73.jpg)
Formatos de contenido
Blog post
![Page 74: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/74.jpg)
Formatos de contenido
Blog post
![Page 75: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/75.jpg)
Formatos de contenido
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Formatos de contenido
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Formatos de contenido
Imágenespara redessociales
![Page 78: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/78.jpg)
Formatos de contenido
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Formatos de contenido
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Video
Formatos de contenido
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Video
Formatos de contenido
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Video
Formatos de contenido
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Lo que quiere la gente
Cliente potencial tu producto Lo que el cliente quiere
![Page 84: Inbound Marketing](https://reader033.vdocumento.com/reader033/viewer/2022042623/54bf89364a795949518b45f4/html5/thumbnails/84.jpg)
Lo que compran la gente
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Proyección
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