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@imoliner @CanRocaCeller
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Tendencias en el mundo de la comunicación
Cambio de paradigma
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Contenido
+ 2.800 millonesWebs indexadas en Internet
+100 horas/mincontenido en Youtube
Tendencias en el mundo de la comunicación
Eficacia de la comunicación
2009 2010 2011 2012 2013
2.861 2.751
4.781
7.4747.998
Chart Title
Spots en Televisión (Millones de spots de TV año)Fuente: Kantar Media. Ámbito España *
*Hasta 2010 cadenas nacionales + autonómicas. 2011 se incorporan cálculo las cadenas temáticas de TDT. A partir de 2012 se añaden las cadenas temáticas de pago.
Redes Sociales
+2.420 millonesusuarios activos en RR SS.
Móvil
+1,1 millonesaplicaciones en App Store
+0,9 millonesaplicaciones en Android Store
2.700aplicaciones nuevas al día
Generación de contenidos digitalesFuente: Noticias del sector. Ámbito Global
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Tendencias en el mundo de la comunicaciónNuevos contenidos
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Tendencias en el mundo de la comunicación
Nuevos dispositivos
NEWS
90%
10% Contenidos con
pantalla • Smartphone• Tablet• Pc & Laptop• TV
Contenidos sin pantalla• Radio• Newspaper• Magazine
The new multi-screen WorldFuente: IPSOS-Google. Ámbito USA
77% de los televidentes usan otro dispositivo al mismo tiempo
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Contenidos en BBVAObjetivos que se cubren con el proyecto del Celler de Can Roca
Valores
Innovación
Humildad
Superación
Excelencia
Trabajo equipo
Negocio
Experiencias “money can´t buy” en clientes de alto valor.
Visión BBVA
Trabajamos por un futuro mejor para las personas
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Un reto al alcance de muy pocos
56 nuevos platos
Más de 300 ingredientes
Sin la tecnología necesaria
Equipos nuevos
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@imoliner @CanRocaCeller
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