Download - HINCHAS APP
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Football isn't a game, nor a sport, it's a religion
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OURMISSION
To be the best experience available for football fans worldwide
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Hinchas pla�orm curates, organizes and displays football content from Twi�er, customizing the experience for every kind of fan. It is available as a website, as well as an app for iOS and Android devices.
THE ULTIMATE
FAN TOOLKIT
PRODUCT
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Hincha's team picks the best accounts in Twitter - the leading social network for sports - and organizes them into channels.
CONTENT
Information on each team
Local and international news
Player’s tweets
Live goals
Humor
Curiosities
Interviews
Challenges
Trending Topics
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SECTIONS
TEAM CHANNELS CALENDAREvery tweet regarding the team, sorted by category
For every type of content Match dates and results for local and international leagues
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STRATEGICOPPORTUNITIESFOR SPONSORS
Take over football’s second screen conversation
Approach their audience in context
Communicate spontaneously and organically
Gain a place in the fans’ mobile devices through a great tool
Execute marketing actions, deliver communications, contests and campaigns through a single channel
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THE FAN’SWEEK
People who are passionate for this sport consume news, videos, jokes with a di�erent approach depending on the stage of the week.
TRUE FANS ARE HUNGRY FOR FOOTBALL
ALL THROUGH THE WEEK
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Entertainment
CALMEntertainment
CALMPre-match information Second Screen
EXPECTATION Post-match information
ANALYSISCLIMAX
THE FAN’SWEEK
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BRANDING & CONTENT
MARKETING�e brand is the fan’s companion throughout the week, with premium presence inside the pla�orm.
FOOTBALL ENTERTAINMENT
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BRANDING & CONTENT MARKETING
Sponsored by
Splash Screen Tweet Background Interstitial Banner
Sponsor Ad Sponsor Ad
Mena es convocado para defenderel titulo de la Seleccion
Futbol Club@futbolclub
Futbol Club
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�e Sponsor keeps the fan informed through an exclusive channel with the latest football news.
EVERYTHING
YOU NEED TO KNOW
BRANDING & CONTENT
MARKETING
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Sponsored by
12:30
CANALES
Sponsor Futbol
TENDENCIAS
TODO LO QUE NECESITAS SABER
Entrar a Sponsor Futbol
Goles en Vivo
Periodistas
Media
Curiosidades
Seleccion
Sponsored Channel Selected Content Promotional Banner
BRANDING & CONTENT MARKETING
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CROSSMARKETINGPromote actions taking place inside or outside the pla�orm through segmented communication.
Segmentable Full Screen in-app ads
Querés vivir el próximo clásico desde el campo de juego?
PARTICIPÁ!
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CLIMAXA weekly awaited moment, where everything spins around football.A Hashtag set by the Sponsor becomes the main proposal in the pla�orm for fans to come together and share their love for their team and sport.
EXPERIENCE
#hashtag
PASSION
MATCH DAY
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TRENDING TOPIC #hashtag
Push Notification Featured in Home Screen In-app camera
TENDENÇAS
TUDO O QUE VOCÊ PRECISA SABER
Entrar no Brahma Futebol
12:30
#hashtag
Lo Mejor Lo Ultimo
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ANALYSIS�e start of the week gives room for conversation, taunting and discussion between friends, colleagues and schoolmates.�e Sponsor joins this stage with videos recollecting the weekend’s action.
AFTER THE PARTY
POST MATCH
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SPONSORED VIDEO
Push Notification Featured in Home Screen In-app player
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SPONSOREDCHALLENGES
During important matches, the pla�orm launches sponsored challenges for users to upload photos showing their passion for the chance to win an aspirational prize(merchandising, jerseys, ...)
SPECIAL MATCHES
DESERVE STRONG ACTIONS
THE CLASSICS
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SPONSORED CHALLENGES
Featured in Home screen Interactive Landing Voting system
RIVER-BOCA
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STRATEGICALLIANCEWe created a new and original pla�orm, which we keep improving in order to create the best possible experience for a football fan.
We trust that the Sponsor will �nd in our pla�orm an optimal channel to reach their audience and become a part of the weekly football conversation.
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