Download - El Logotipo
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M.CG. DARIO D. AGUILLÓN
EL LOGOTIPO
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El logotipo es el elemento gráfico que representa a una marca. Es el elemento clave de su identidad visual
y lo que permite distinguirla.
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tipos de logotipopor composición
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logotipo tipografía, nombre
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logotipo tipografía, nombre
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isotipo símbolo, icono
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isotipo símbolo, icono
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imagotipo tipografía + símbolo = separación
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imagotipo tipografía + símbolo = separación
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isologotipo tipografía + símbolo = integración
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isologotipo tipografía + símbolo = integración
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tipos de logotipopor significado
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asociativo nombre, producto o giro
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alusivo alude, pero no es obvio
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abstracto sin significado aparente
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cualidadesde un logotipo
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simple
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perdurable
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perdurable
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perdurable
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coherente
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coherente
segmento de lujo cualidades: lujo, elegancia
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coherente
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coherente
segmento: niños
cualidades: diversión, sabor
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versátil
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AUTOR: BORJA ACOSTA DE VIZCAÍNO
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Wolda Professional AwardsBest of the World 2010
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Wolda Professional AwardsBest of the World 2009
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Wolda Professional AwardsBest of Norway 2008
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Wolda Professional AwardsBest of Spain 2009
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Wolda Professional AwardsBest of Malta 2008
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Wolda Professional AwardsBest of France 2008