Download - Convergencia 5, oportunidades (2014)
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Oportunidades
•1) Aprovechar el cambio hacia el internet móvil
•2) Aprovechar los nuevos soportes digitales
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Todo comenzó en
una tableta
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“Controlar la escasez de algo que no es escaso no puede funcionar”.
• Joey Baker, blogger
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Claves: iTunes
De cómo Apple reinventó loa música digital
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“People don’t actually read
newspapers.
They step into them every
morning like a hot bath”
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Antecedente:
tinta electrónica
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El fallido FlypMedia
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CLAVES:
LO DIGITAL YA TIENE OTROS SOPORTES
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La entrada del iPad
• Windows – 55.20%
• Mac – 26.88%
• iPhone – 6.13%
• iPad – 4.51% • Linux – 3.38%
• Android – 2.08%
• (not set) – 0.69%
• iPod – 0.60%
• BlackBerry – 0.37%
• SymbianOS – 0.08%
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“We really believe in the
sacrosanct nature of the page,
the beauty of the page” (McCue, Flipboard)
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Otro camino
Hasta los papiros (de donde viene la idea del scroll) terminaron
paginando la lectura
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GRUPO DE INVESTIGACIÓN EN CULTURA Y COMUNICACIÓN INTERACTIVA
Líneas de trabajo
Adaptación de diseño de periódicos en papel a tabletas.
Adaptación de formatos publicitarios en tableta.
Análisis de quioscos digitales y estrategias de distribución.
Comportamiento de los lectores de periódico en tabletas.
Convergencia de tv, periódico, radio y web en la tableta.
Reorganización de los procesos de producción periodística: papel, web, tableta.
Contacto: Teresa Nozal [email protected]
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Declaraciones de Fpulliux
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