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By Prathap A.N
Date- 08-06-2013
AUTO"Inspiring Confidence"
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The company was the world's fourth largest manufacturer of two-
wheelers.
Founded in 1926 by Jamnalal Bajaj, founder of the group.
The present Chairman of the group, Rahul Bajaj, took charge of thebusiness in 1965 Bajaj entered into a strategic tie-up with
Kawasaki in late 1990 to enhance its product line and knowledge
up-gradation By 1997,
Under the leadership of Rahul Bajaj, the turnover of Bajaj Auto has
gone up from Rs.72 million to Rs.46.16 billion
HISTORY
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Bajaj Auto Limited
Type : Public company
Industry : Automotive
Headquarters : Pune, Mumbai, India
Key people Rahul Bajaj(Chairman)
Employees :10,250
Parent :Bajaj Group Joint Venture: Kawasaki Heavy Industries of Japan
Company profile
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Vision and Mission of Bajaj Auto
To attain World ClassExcellency by demonstrating
Value added Products tocustomers
Focus on value based
manufacturing ContinualImprovement Total eliminationof wastes Pollution free & safeenvironment
Vision
Mission
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HEIRARCHY
Rahul Bajaj
Chairman
Rajiv Bajaj
ManagingDirector
Kantikumar RPodar
Director
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RECRUITMENT
Campus recruitment
Job website
Employee referralsSELECTION
Aptitude test
Group discussion
Personal interview
TRAINING & DEVELOPMENT
HUMAN RESOURCE
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FINANCIAL INTERPRETATION
2012 2011
Face value (Rs) 10.00 10.00
Dividend per share (Rs) 45.00 40.0
Liquidity And Solvency Ratios 2012 2011
Current Ratio 0.88 0.80Debt Equity Ratio 0.02 0.07
Q4 / 2013
Ann 2012
Total Income Cr. 4,990 19,872EBIT Cr. 1,034 3,944PAT Cr. 766 3,004EPS (Rs.) 26.46 103.81
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MARKETING4 Ps Product : Two Wheelers, Three wheelers,
Avenger 220 DTS-I Pulsar 220 DTS-I Discover 150 Platina 100 CC Ninja 650RNinja 300
GC Max Diese GC Max CNG RE 2S CNG RE 4S Mega Max
http://www.bajajauto.com/comm_psngr_megamax.asphttp://www.bajajauto.com/comm_psngr_re4s.asphttp://www.bajajauto.com/comm_psngr_re2s_cng.asphttp://www.bajajauto.com/comm_psngr_re600.asphttp://www.bajajauto.com/comm_goods_gcmax_diesel.asp -
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Price : Bajaj Avenger 220 Rs. 78,500
Bajaj Discover 100 Self Rs. 46,200
Bajaj New Pulsar 150 Rs. 70,600 Promotion : Advertisement in Television,
Online advertisement
Place : Retail Show rooms.
INDEX POINT
BSE :
NSE:
Contd
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Strengths
Highly experienced management. High performance products across all categories.
Great financial support network (For financing the automobile)
Weakness
Still has no established brand to match Hero Honda's Splendor incommuter segment.
Lack of skilled employee
Opportunities Opportunities The growing gearless trendy scooters market.
Can use the existing R&D capabilities for new models.
Threats Intense competition
Government regulations & increasing fuel prices.
SWOT ANALYSIS
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Hero MotoCorp Ltd.
TVS Motor Company Ltd.Maharashtra Scooters Ltd.
Honda
Yamaha
COMPETITORS
GLOBAL PRESENCE
GLOBAL BAJAJ is present in over 50 countries all over the globe Dominantpresence in Africa, Latin America and South Asia
RECENT NEWSBajaj Auto May 2013 sales down 4% at 3,39,348 units
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Product Award (year) Award Body
Kawasaki Ninja Bike of the Year (2009-2010) IMOTYDiscover DTS-Si Most Value for Money-Bike of the Year ET NOW - ZigWheelsPulsar135LS Viewer's Choice of the Year UTV Bloomberg-AutoCarBajaj Avenger 220 2011 Mc of the year upto 250cc NDTV Car & Bike AwardsBajaj Pulsar Hall of Pride Awards(2011) CNBC - OverdriveBajaj Pulsar 180cc Bike of the Year(2011) Bike India
AWARDS
BAJAJ AUTO BECOMES "BHARAT STAGE III" NORMS COMPLIANT (2010)
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CORPORATESOCIALRESPONSIBILITY
Conclusion
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