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CONSUMER AWARENESS AMONG
DIFFERENT SOFTDRINK PRODUCTS
OF PEPSICO
ABHISHEK GARG
MBA T1901
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Introduced as Brads Drink in New Bern, North
Carolina in 1898 by Caleb Bradhem.
Later it was named Pepsi Cola due to its ingredient
named Pepsin and Kola Nuts. Barney Oldfield was the first celebrity to endorse
Pepsi-Cola.
In 1931 Pepsi-Cola became bankrupt and thus sold to
Roy C. Megargel and again after 8 years it becamebankrupt and sold to Charles Guth the president of Loft
Inc.
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Primary Objective
` To know the awareness of people towards various softdrink products sold by PepsiCo.
Secondary Objective
` To know if it is PepsiCo whose products are known by
maximum people.` To know which advertisement tool could be most
effective to increase the awareness about different softdrink products of PepsiCo among different class of
people.
` To know the awareness of Nimbooz among theconsumers.
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` THE STUDY
The study method is descriptive in nature with survey
method being used because I want to study the
awareness of consumers in the market.
` SAMPLING DESIGN
POPULATION: Population will be the consumers of
Samastipur region because of time and money
constraint.
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SAMPLING ELEMENTS: Individual respondentswill be my sampling element.
SAMPLING TECHNIQUE: Simple random sampling
will be used because I want to know the awareness of
different class of people towards different products ofPepsiCo.
SAMPLE SIZE: Sample size will be 100 respondents.
TOOLS FORDATACOLLECTION:A self-
designed questionnaire having structured questions will
be used to know the awareness of the people in the
region.
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` The primary data mainly collected from the
questionnaires helps in reaching a consensus about the
case. The questions have been framed with the primary
motive of leading to the case.` Pie- charts has been used to demonstrate the findings.
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44%
21%
35%
Pepsiprite
ThumsUp
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44%
12%
12%
23%
8%
1%
Pepsi
Slice
Mirinda
7up
Mountain Dew
Nimbooz
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1%
99%
Yes
No
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0
5
10
15
20
25
30
35
40
Verygood
Good Average Bad Very bad
PEPSI Price
PEPSI Availability
PEPSI Schemes
PEPSI Taste
PEPSI Packing
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05
10
15
20
25
30
35
40
45
Verygood
Good Average Bad VeryBad
SLICE Price
SLICE Availability
SLICE Schemes
SLICE Taste
SLICE Packing
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05
10
15
20
25
30
35
40
45
Verygood
Good Average Bad VeryBad
MIRINDA Price
MIRINDA Availability
MIRINDA Schemes
MIRINDATaste
MIRINDA Packing
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05
10
15
20
25
30
35
40
45
Verygood
Good Average Bad VeryBad
7UP Price
7UP Availability
7UP Schemes
7UPTaste
7UP Packing
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0
5
10
15
20
25
0
5
40
45
Very good Good Average Bad Very Bad
MOUNTAIN DEW Price
MOUNT
AIN DEWAvailability
MOUNTAIN DEW Schemes
MOUNTAIN DEW Taste
MOUNTAIN DEW Packing
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72%
16%
12%
NEWSPAPER
BILLBOARD
TELEVISION
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46%
22%
12%
20%
Star Plus
Sony
Zee Tv
DD National
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Most of the consumers are aware of Pepsi and 7up.
Nimbooz which was recently launched is unknown by
almost everyone in the area.
PepsiCo faces stiff competition from its rival companys
brand ThumsUp.
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It was also found that apart from cable channels like StarPlus and Sony a large number of people have accesses toDD National only and thus 20 % of the consumers voted itas their most preferred channel. Thus the company should
focus on airing the advertisement onDD
National in thatregion.
On the basis of price Pepsi is being liked by most of thepeople.
On the basis of availability of the product 7UP is liked bymost of the people.
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` On the basis of schemes Slice is liked by most of the
respondents.
` On the basis of taste Mirinda is liked by most of the
people.
` On the basis of packing Mountain Dew is liked by most of
the people.
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` Company should introduce sales promotion schemes like :
Free weight, Pranky, tattoo, contest, free gifts etc.
` The company should publish advertisements in local
newspaper.
` The company should focus on the other products also
apart from Mountain Dew and 7up.
` Road shows should be organized to increase the awareness
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THANK YOU