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PRODUCT INNOVATION
THROUGH DESIGN
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AN INTRODUCTION ABOUT THE PRODUCT
There are different layers through which analyse the product
Product as usefulness/functio
of use
Product as tangible asset
Product as symbolic &
communication artifact
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AN INTRODUCTION ABOUT THE PRODUCT
DESIGN
PROCESS
EXECUTION
PROCESS
>> Experimentation
>> Broadmindedness
>> Observation capabili ty
(weak signals)
>> Visioning
>> Translation capabil ity
>> Projection capabil ity
>> Exploitation
>> Operativeness
>> Effectiveness
>> Efficiency>> Time saving
>> Development and
management
capabilities
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AN INTRODUCTION ABOUT THE PRODUCT
0 1 2 3
YEARS
AUTOMOTIVE
CELLPHONE
Source: Business Week 2006
FASHION
SOFTWARE
2 years
2 years
12-18 months
6 months
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AN INTRODUCTION ABOUT THE PRODUCT
0 1 2 3
YEARS
AUTOMOTIVE
CELLPHONE
Source: Business Week 2006
FASHION
SOFTWARE
2 years
2 years
12-18 months
6 months
10 months_NISSAN
3 weeks_H&M
6-9 months_SAMSUNG
3 months _37 SIGNALS LLC
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THE TYPOLOGICAL TRIANGLE
UTILITAS
FIRMITAS VENUSTAS
Function
Ways/Context of use
Performance
Structure
MaterialsUseful life
Shape
StyleSymbol
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INNOVATION TYPOLOGIES
>>Structure Innovation
>>Material Innovation
>>Duration Innovation
_1 _2 _3
_4
>>Function Innovation
>>Use/Context Innovation
>>Performance Innovation
>>Shape Innovation>>Style Innovation
>>Symbolic Innovation
TYPOLOGICAL
INNOVATION
_5
MONO DIMENSIONALINNOVATION
BI-DIMENSIONAL
INNOVATION
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MH-WAY
The backpack changes structure. From
the skin" to the "fruit", as in a game.
From a flat skin which has no volume,
by running the zip the bag acquires its
shape and function. Its a space-saving product; when it is not used it
returns bidimensional and can be easily
put back.
BACKPACK SKIN - MH-WAY
STRUCTURE AND FUNCTIONAL INNOVATION
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SHAPE AND TECHNOLOGICAL INNOVATION
ELICA
The Hood is integrated in the chicken
by reducing its visual impact to the
minimum. The hood is not connectedany more to its aspirating function
only, but object that can connote the
whole Kitchen.
ELICA HOODS
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FLOS
May Day is born with the idea of a lamp withoutuse, or better without a predetermined use. It is
inspired by safety lamps for workplaces and
explores a new typology of enlightening device to
be interpreted according to different needs.
Handle in blend of copolymer and polypropylene
caricato talco, to which the opaline diffuser made of
polypropylene and the components of the lamp are
hung.
FLOS, LAMP MAY DAY, 1998 - KOSTANTIN GRICIC
TYPOLOGICAL INNOVATION
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KARTELLAn accurate analysis of the extrusion technologyhas permitted to realize a sinuous bookcase, which
assumes the desired shape, without jeopardizing
resistance and functionality. Available in three
different lengths, BOOK WORM is characterized by
a series of supports that, besides being a bookend,
are also containers with caps. BOOK WORM puts
together flexibility and high resistance and each
support sustains a charge of about ten kilos each.
Also available in black, tea yellow, bottle green,
wine red and opaline. Photo, bookcase with 17
bookends.
KARTELL, BOOKCASE BOOKWORM - RON ARAD
SHAPE AND MATERIAL INNOVATION
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ORICALCO
Thermosensitive fabric in nickel, titanium e nylon. Endowed
with shape memory. It assumes programmed shapes in
relation to climatic conditions changes (temperature and
humidity). More than a fabric its a new skin which reacts on
the basis of external stimulations
ORICALCO BECAGLI E TEXTEAM- 2001
MATERIC INNOVATION
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TYPOLOGICAL INNOVATION
WallyPower 118 - superyacht in Teak e Titanio - Luca Bassani
WALLY YACHTThe technical and material solutions contribute
to the yacht appeal, like the shape of the bowthat allows for a 50 per cent reduction of the
vertical acceleration, and the superstructure
design that features flat surfaces in order to be
transparent. The deck, cockpit, navigation,
dining and saloon areas have been conceived
as one continuous element. Inside thesuperstructure, the atmosphere if that of a
New York style loft. The open space
incorporates three areas, from stern to bow:
the saloon, the dining/seating area, and the
navigation cockpit.
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MN 01 MARK NEWSON
BIOMEGAMN01 is the first bicycle Biomega designed by Mark
Newson.
MN01 is based, one hand, on the superplastic forming,
aluminium working process which is used in theaeronautical industry; on the other hand it is based on the
sticking of the two chassis by means of an epoxy bonding
agent, which guarantees a clean juncture.
MATERICAL AND TECHNOLOGICAL INNOVATION
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NIKE+ MAC, 2006
CLUSTER AND FUNCTIONAL INNOVATION
NIKE+ MAC
The first product Nike+iPod Sport Kit ia a wireless
transmission system which, thanks to the latest
technologies permits Nike Footwear to communicate
with iPod Nano for a training with constant
perception of data in evolution together with music.The new shoes Nike+ communicate with Nano and
give information about distance, steps, calories
and time.
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ALWAYS FIT You need an iPod nano, a pair
of trainers Nike+ and the 'exclusive Nike +
iPod Sport Kit.
ROCKNRUN Shoes speak. iPod nano listens.
Run towards new goals.
STAY SYNCHRONIZED Connect iPod nano, and then connect to the
world on nikeplus.com.
CLUSTER AND FUNCTIONAL INNOVATION
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PROGETTO MUJI+CAR CON NISSAN MOTORS, 2001
MUJI+CAR
In 2001, Muji has developed, in partnership with
Nissan Motors, a car in line with the companys
philisophy: low emission and low price by using
recycled materials as much as possible.
The projet included 1000 exemplares in limitededition which were sold only on Muji website.
MATERIAL AND MEANING INNOVATION
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SWATCH
Swatch, after the dominium of the Japenese watch-
makers going towards the digitalization of the
product, transforms the watch into a fashion
accessorize by introducing the concept of
collection, coupling, interchangeability. Thewatch can be worn as a pair of gloves, a hat,
glasses.
TYPOLOGICAL INNOVATION
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LUSH STORE - MILANO
LUSH
Cosmetics interpreted by lush is a multisensory
experience. The body care requires all senses full
involvement; wellbeing integrates smell, tactile, to the
limit, taste. Soaps become food, creams sauces,
unguents become oils. Lush opens to cometics thegastronomic frontier!
MATERIAL AND SHAPE INNOVATION
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CAMPER
A philosophy more than a pair of shoes. The Spanish
group proposes the vision of walking, excluding
frenzy, anxiety, stress for feet. Out of logics of trends
pursuit, Camper nominates a place/concept (a territory
to walk on) which determines the structural
characteristics of collections: pallette colors, shapes,
launch campaigns, stores conformation.
MATERIAL AND SYMBOLIC INNOVATION
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WAYS AND CONTEXT OF USE INNOVATION
PHILIPS
In Touch is a new way to
interact with your family. A
smart mirror that allows to
leave messages, communicate
with other people, playing with
images and pictures.
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FUNCTIONAL AND TECHNOLOGICAL
INNOVATION
PHILIPS
Body Cycle has been studied tomonitor the different hormonal
cycles (fertility, ovulation,).
Its an auricular thermometer,
Whisper, that through the
measure of the basal
temperature, permits to keepunder control the health status
and to increase the life quality.
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SHAPE AND MATERIAL INNOVATION
IFINDUSTRIE - H20
IFI
INDUSTRIE
The shape of the showcaseand the used materials allows
an excellent ice cream
conservation, with a relevant
energy saving, an
omogeneous cold distribution,
a full sight for the customer
and a service comfort for the
personnel.
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SHAPE AND MATERIAL INNOVATION
Forno a tunnel monostrato per la cottura di piastrelle e cabina di controllo con
plancia e software intelligente, Sacmi Forni, Salvaterra di Casalgrande (RE) -
Isao Hosoe Design - 1998
SACMI
The oven has been designed with a great attention on
the user. The control is easy for three reasons:
- maintains a high degree vigilance, detecting and
signalling any deviation from the assigned work
programme immediately;- work and maintenance zones are identified by
accurate colour coding, thus making work smoother,
faster, user-friendly;
- the work station has been conceived to include
equipment and devices that make plant management
even more professional.
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ELECTROLUXAirWAsh, Electrolux Design Lab 2005. Airwash is a
washing machine without wash for the 2020 home.
Removing the use of detergent and water, cleans the
linens and clothes with pressurized air and negativeanions. The touch-light interface merges functionality
to emotion, humanizing the sensation and the
relation in the using of household appliances.
TYPOLOGICAL INNOVATION
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MEANING INNOVATION
DACIA-LOGAN
Its an icon more than an
innovation! There are not
innovation about materials,
technology, shape or style, but
Logan is changing the way tointend and purchase the car. Its
the first low cost car.