creacion de nuevas empresas sustentables 1

8/18/2019 Creacion de Nuevas Empresas Sustentables 1

1/20

1.- DATOS DE LA ASIGNATURANOMBRE DE LA ASIGNATURA:

CARRERA:

CLAVE DE LA ASIGNATURA:

ESPECIALIDAD:

CREDITOS:

CREACIÓN DE NUEVAS EMPRESASSUSTENTABLES

INGENIERIA EN GESTIÓN EMPRESARIAL

NEGOCIOS SUSTENTABLES

0-6-6

2.- PRESENTACIÓNCARACTERIZACIÓN DE LA ASIGNATURA

La humanidad s!"#$asa% #n &das 'as $#"s$#(&i)as% 's '*mis d# su #s$a(i na&u"a' + 'a(a$a(idad d#' $'an#&a% #n #' (ua' (ha!i&a (n 's d#m,s #s$#(i#s Ssn#" 'as(ndi(in#s $a"a un d#sa""'' #.ui'i!"ad + susn&a!'# im$'i(a un (n&"' $a"a #'("#(imi#n& i""a(ina' d# 'as (iudad#s + 'as indus&"ias% #n(ausadas !,si(am#n asa&is/a(#" a(&i&ud#s (nsumis&as an 'a #$'si1n d#m2",/i(a (ada )#3 m,sd#s(n&"'ada% +a s#a $" /#n1m#ns mi2"a&"is $" $'ani/i(a(i1n d#/i(i#n

La inn(i1n d# #s&a asi2na&u"a #s .u# #' #2"#sad ad$ )a'"#s + a(&i&ud#s humanis&as%.u# ' ''#)#n a )i)i" + #4#"(#" $"/#sina'm#n d# a(u#"d (n 's $"in(i$is "i#n&adsha(ia 'a susn&a!i'idad% 'a (ua' #s un /a(&" m#du'a" d# 'a dim#nsi1n /i's1/i(a d#' SNEST

S# $"#nd#% #n&n(#s% 'a /"ma(i1n d# 's (iudadans (n )a'"#s d# 4us&i(ia s(ia'%#.uidad% "#s$#& + (uidad d#' #n&"n /*si( + !i'12i(% (a$a(#s d# a/"n&a"% d#sd# su,m!i& $"/#sina'% 'as n#(#sidad#s #m#"2#ns d# d#sa""'' + 's d#sa/*s .u# s#$"#s#n&an #n 's #s(#na"is na&u"a'% s(ia'-(u'&u"a' + #(n1mi( E' "#& #s /"ma"indi)idus .u# ha2an su+a 'a (u'&u"a d# 'a susn&a!i'idad + #n $( &i#m$ &"ans/i#"#n #s&a(u'&u"a a 'a s(i#dad #n 2#n#"a'

La di)#"sidad m,&i(a d#' $"2"ama (n/"ma 'a (m$"#si1n d#' /un(inami#n& d# 'asdim#nsin#s d# 'a susn&a!i'idad + su a"&i(u'a(i1n #n&"# si S# $"#s#n&an #s&"aias $a"a'a susn&a!i'idad .u# s# ha dis#5ad + d#sa""''ad $" #s$#(ia'is&as% "2ani3a(in#s +2!i#"ns a ni)#' in"na(ina'% na(ina' + '(a' S# "#/u#"3an (m$#n(ias $a"a m#4"a" #'am!i#n + 'a (a'idad d# )ida humana% d#sd# una $#"s$#(&i)a sism,&i(a + h'*s&i(a d# 'asusn&a!i'idad d# 's "#(u"ss S# su2i#"# in"a" 2"u$s (n #s&udians d# 'a (a""#"a d#IGE% $a"a /m#n&a" #' an,'isis + #4#(u(i1n d# #s&"aias $a"a #' d#sa""'' susn&a!'#d#sd# 'a mu'&idis(i$'ina"% a 'a )#3 .u# s# d#sa""''a 'a (m$#n(ia d# &"a!a4a" d# man#"ain"dis(i$'ina"ia

INTENCIÓN DIDACTICA


2/20

Cn #' $"im#" ma% &"as (n(i#n(ia" a' a'umn s!"# 'a im$"&an(ia .u# 'a ("#a(i1n d##m$"#sas &i#n# $a"a #' d#s#n)')imi#n& #(n1mi( + s(ia' d# un $a*s% s# $"#nd#d#s$#"&a" 'as (ua'idad#s ("#a&i)as !,si(as $a"a 'a $#"(#$(i1n d# 'a $"&unidad d#n#2(i + /m#n&a" 'as (a"a("*s&i(as #m$"#nd#d"as n#(#sa"ias $a"a 'a asun(i1n d#'

"i#s2 .u# &da a)#n&u"a #m$"#sa"ia' (n''#)a Si !i#n 'a id#a + #' #s$*"i&u#m$"#nd#d" su$n# #' "i2#n d# 'a ("#a(i1n d# #m$"#sas% #' i& d# su $u#s&a #nma"(ha d#$#nd# #n 2"an m#dida d# una ad#(uada $'ani/i(a(i1n% $" ' .u# #n #'s#2und ma s# $nd", n/asis #n 'a n#(#sidad d# #'a!"a" un $'an d# n#2(i%(u+ d#sa""'' s# ana'i3a (n $s"i"idad As* #n 's mas 7%8 + 9 s# a!"da"an's as$#(&s m,s im$"&ans% (ns&i&u+#ns d#' $'an d# n#2(i% + "#'a(inads (n#' an,'isis d# m#"(ad% 'as d#(isin#s #s&"u(&u"a'#s% 'a $'ani/i(a(i1n d# 'as $"in(i$a'#sa(&i)idad#s + 'a '(a'i3a(i1n + a((#s a "#(u"ss :u#dand (m "#(2id #n #' ma; 's #'#m#n&s a (nsid#"a" $a"a 'a #'#((i1n d# 'a /"ma 4u"*di(a + 'a (ns&i&u(i1n/"ma' d# 'a #m$"#sa Si !i#n d#(&a" una $"&unidad d# m#"(ad + ("#a" una#m$"#sa nu#)a #s 'a /1"mu'a &*$i(a d# (m#n3a" un n#2(i #s mu+ (i#"& .u# n #s

'a


3/20

• Man#4a s/&a"# #s$#(ia'i3ad a /ina su (a""#"a% "#'a(inad (n 'asusn&a!i'idad

• Pa"&i(i$a #n a((in#s $a"a )a'"a" +disminui" #' im$a(& d# 'a s(i#dad

s!"# su #n&"n• E4#"(# su $"/#si1n (n 4us&i(a

s(ia' + #(n1mi(a• A(&


4/20

6.- COMPETENCIAS PREVIAS• Cn(# d# man#"a in"a' sus (a""#"a• S# (muni(a "a' + #s("i&a #n su $"$ia '#n2ua + (m$"#nd# &s #n &"

idima• Man#4a s/&a"# !,si( $a"a $"(#dimi#n& d# da&s + #'a!"a(i1n d#

d(um#n&s• R#(n(# 's #'#m#n&s d#' $"(#s d# 'a in)#s&i2a(i1n• Cn(# (n(#$&s !,si(s d# (i#n(ias na&u"a'#s + (i#n(ias s(ia'#s• L##% (m$"#nd# + "#da(&a ad#(uadam#n 'a in/"ma(i1n $")#ni#n d#

!i!'i(as )i"&ua'#s + d# in"n#&• Id#n&i/i(a + "#su#')# $"!'#mas a /in#s a su ,m!i& $"/#sina'% a$'i(ad #'

m&d indu(&i) + #' d#du(&i)% #' m&d d# an,'isis- s*nsis + #'#n/.u# sism,&i(

7.- TEMARIOUNIDAD TEMAS SUBTEMAS GENERACIÓN DE LA

IDEA: LA CREATIVIDAD Y

EL PROESO CREATIVO

In&"du((i1n7 C"#a(i1n d# #m$"#sas +

d#sa""'' #(n1mi(susn&a!'#s

8 E' md#' d# si'i(1n )a''#+9 Inn)a(i1n + ("#a&i)idad

(n(#$& + /u#ns; E' $"(#s d# 2#n#"a(i1n

d# id#as susn&a!'#s6 Ls !'.u#s a 'a

("#a&i)idad M&ds + &(ni(as d#

2#n#"a(i1n d# id#as

F Nu#)as $"&unidad#s d#n#2(i

7 EMPRENDEDOR, LANUEVA EMPRESA Y PLANDE NEGOCIOSSUTENTABLES.

7 La /i2u"a d#' #m$"#nd#d"(a"a("*s&i(as77 V#n&a4as # in(n)#ni#nsd# n#" un n#2(i $"$i78 Ba""#"as $a"a #m$"#nd#" #nMi(


5/20

79 Ri#s2s d# 'a ini(ia&i)a#m$"#sa"ia'7; @a(&"#s d# i& #nini(ia&i)as #m$"#sa"ia'#s76 La n#(#sidad d# #s&a!'#(#"

un $'an d# n#2(i7 Cnsid#"a(in#s $"#)ias a'a $"#$a"a(i1n d#' $'an d#n#2(is7F La #s&"u(&u"a d#' $'an d#n#2(is7 D#sa""'' d#' (nnid +$"#$a"a(i1n d#' d(um#n& /ina

8H ANLISIS DE MERCADO,DECISIONESESTRUCTURALES Y

PLANI!ICACIÓN DEACTIVIDADES

8 An,'isis d#' m#"(ad87 E'#((i1n d# 'a dim#nsi1nini(ia' /a(&"#s d#"minans

88 U!i(a(i1n /*si(a d#' n#2(i89 A""#ndami#n& )s Cm$"ad# 'as ins&a'a(in#s8; E' $'an d# ma"J#&in286 E' $'an d# $#"a(in#s + d#a$")isinami#n&8 O"2ani3a(i1n d# 'a #m$"#sa8F La $'ani/i(a(i1n d# 's"#(u"ss humans

9 LOCALI"ACIÓN,ACCESO A LOSRECURSOS!INANCIEROS YCONSTITUCIÓN DE LAEMPRESA.

9 @u#ns d# /inan(iami#n&97 A+udas + su!)#n(in#s a 'a("#a(i1n d# #m$"#sas98 E' an,'isis #(n1mi(-/inan(i#"99 E'#((i1n d# 'a /"ma 4u"*di(a9; T",mis adminis&"a&i)s d#(a",(" /is(a' + (n&a!'#96 T",mis "#'a(inads (n's &"a!a4ad"#s + 'a S#2u"idadS(ia'9 O&"s &",mis $a"a 'a(ns&i&u(i1n /"ma' d# 'a#m$"#sa

!ÓRMULASALTERNATIVAS PARACONVERTIRSE ENEMPRESARIO,CREACIÓN Y DIRECCIÓN

; La /"an.ui(ia;7 La #m$"#sa /ami'ia";8 La ad.uisi(i1n d# #m$"#sas;9 La in&"a("#a(i1n;; La im$"&an(ia d# 'as $+m#s


6/20

DE PYMES. #n 's sismas #(n1mi(s;6 P"!'#m,&i(a +$"&unidad#s d# 'as $+m#s; La di"#((i1n #s&"a&2i(a #n's $+m#s

;F D#sa""'' d# 'a $+m# + #'"#& d# 'a in"na(ina'i3a(i1n

#.- SUGERENCIAS DIDACTICASLa m#&d'2*a a u&i'i3a" (nsis&i", #n #' d#sa""'' "i(-$",(&i(% $" $a" d#'$"/#s"% d# (ada una d# 'as unidad#s m,&i(as d#' $"2"ama En (uan& a'd#sa""'' "i(% #s #s&a", /undam#n&ad #n 'a !i!'i2"a/*a "#(m#ndada +$a"a su #$si(i1n s# (n&a"a (n #' a$+ d# dis&in&s ins&"um#n&s =#4#m$'m#dis )isua'#s>En ' "#/#"#n a 'a $a" $",(&i(a% s# #s&udia"an di)#"ss (ass #&"a*ds d# 'a"#a'idad d# nu#s&" #n&"n #m$"#sa"ia' m,s (#"(an% (u+ an,'isis + d#!a #n #'

au'a a/ian3a"a 's (n(imi#n&s "i(s ad.ui"ids $" #' a'umn Asimism% a'/ina'i3a" #' (u"s% #' a'umn d#!#", d#sa""''a" un $"+#(& #m$"#sa"ia'% #n #' .u#s# d#ms&"a"a &an& 'a a(&i&ud $a"a d#s(u!"i" $"&unidad#s d# m#"(ad% (m su(a$a(idad $a"a #'a!"a" un $'an d# n#2(i susn&a!'# .u# s$" 'a )ia!i'idadd# su #m$"#saE' $"/#s" (m$'#&a"a 'a di"#((i1n d# 'as $",(&i(as (n una an(i1nindi)idua'i3ada dis$#nsada a' a'umn #n 'as h"as d# &u&"*a #s&a!'#(idas a'a/#(& Cns#2ui" una (u'&u"a d# susn&a!i'idad n #s &a"#a s#n(i''a La his&"iad# 'a humanidad ha sid (ns&"uida s!"# $"u#!as d# #nsa+ + #""" d#sd# &"#s$#"s$#(&i)as 2#n#"a'#s% EN 'a na&u"a'#3a% CON 'a na&u"a'#3a + SOBRE 'ana&u"a'#3aKan sid i2n"ads% mu(has )#(#s% 's "#su'&ads #i&ss + s# han "#$#&id"#i"adam#n 's /"a(ass En (n&"as% 'a na&u"a'#3a mu#s&"a $"(#ss d#au&""#2u'a(i1n .u# $u#d#n $#"mi&i"'#% si s# '# da 'a $"&unidad% ''#2a" a $un&s d##.ui'i!"i #('12i( .u# si2ni/i(an% d#sd# 'a $#"s$#(&i)a humana% 'a susn&a!i'idad.u# 'a s(i#dad "#.ui#"# Es&s $"(#ss &am!in $u#d#n )#"s# + #m$'#a"s# (muna #n(i('$#dia d# m#&d'2*as did,(&i(as d# 'a susn&a!i'idadLa asi2na&u"a d# D#sa""'' Susn&a!'# d#!# a$'i(a" 'a did,(&i(a .u# $"#$a"# a'$"/#sinis&a $a"a 'a )ida + su $a"&i(i$a(i1n #n #' d#sa""'' $#"sna' + s(ia'% '(a'%"#2ina' + na(ina'% (n una )isi1n d# #.uidad + (m$"mis (n 'a s(i#dad + (n 'a&i#""a (m /u#n


7/20

d#' s#" + sus "#'a(in#s /ami'ia"#s + s(ia'#s% $a"a d#s$us in"a(&ua" ('#(&i)am#n$a"a !#n#/i(i human a $a"&i" d#' !#n#/i(i d#' am!i#n .u# '# "d#a En #sas$#(& s# ha(#


8/20

Una $#da22*a h'*s&i(a #s 'a .u# #s&imu'a #' ("#(imi#n& #n (n(i#n(ia ("*&i(a% #sd#(i"% a mi"a" 'a "#a'idad d# man#"a d#s$i#"&a% in'i2#n% ("#a&i)a Es una$#da22*a .u# d#s$i#"&a 'a (n(i#n(ia% .u# si#m$"# #s&, ah* =&d #s&, im$"#2nadd# (n(i#n(ia>% $#" .u# n s# "#(n(# Una #du(a(i1n (n)#n(ina' #s una#du(a(i1n (n "#s$#(& a (i#"&s $a&"n#s d# (ndu(&a $"2"amads $a"a (ns#2ui" un m#4" d#s#m$#5 #n (i#"&s ,m!i&s La #du(a(i1n h'*s&i(a #s ("*&i(a(n(i#n&i3,nd'a #n (uan& .u# a+uda a mi"a" 'a "#a'idad d# una man#"a a(&i)a +("#a&i)a

Es una $#da22*a $a"a '# d#m("a(ia D#m("a(ia #s #nndida a.u* (m$a"&i(i$a(i1n "#a'% + n s'am#n 'a "#&1"i(a d# 'a $s#ud$a"&i(i$a(i1n% .u# a' /ina'n #s "#a'm#n $a"&i(i$a(i1n Es& im$'i(a $"/undi3a" #n 's $"in(i$is% dis(u&i" 'a$'ani/i(a(i1n d# 'a 4"nada% a"2um#n&and $"s + (n&"as =una !u#na $#da22*a #s 'ad# 'a !


9/20

• D#sa""''a" #s&udis d# (ass .u# $#"mi&an "#a'i3a" 4ui(is d# )a'" + #4#"(#" #'

an,'isis ("*&i( + "#/'#i)• R#a'i3a" 'a au&#)a'ua(i1n (n /"ma d# #)a'ua(i1n• D#sa""''a" 'a (a$a(idad d# )a'"a(i1n + d# #s&ima(i1n% m#dian 's m&ds

+ &(ni(as $a"&i(i$a&i)as• D#sa""''a" 'a (a$a(idad d# "#'a(ina" ' a$"#ndid (n 'a "#a'idad .u# s# )i)#%

u&i'i3and #s&"aias a("d#s (n 'a "#2i1n d# .u# s# &"a• Las #s&"aias + 'as a(&i)idad#s d#!#",n (nsid#"a"s# (m m#dis% n (m

/in #n si mismas• Es n#(#sa"i .u# #' #s&udian #s in/"mad (n an'a(i1n s!"# ' .u# s#

"#a'i3a"a% (m ' "#a'i3a"a + #n dnd# ' "#a'i3a"a• Es im$"&an .u# a &"a)s d# 'as a(&i)idad#s $"$u#s&as% s# /m#n #n #'

#s&udian 'a (ns&an(ia% 'a $a"&i(i$a(i1n + #' (m$"mis (n su a$"#ndi3a4# +(n su /"ma(i1n $"/#sina'

La in)#s&i2a(i1n A((i1n Pa"&i(i$a&i)a #s una /"ma d# inda2a(i1n ('#(&i)a%#m$"#ndida $" 's $a"&i(i$ans #n si&ua(in#s s(ia'#s% (n !4#& d# m#4"a" sus$",(&i(as + (m$"#nd#" su in(id#n(ia #n un (n& d#"minad% $#"si2u# una&"ans/"ma(i1n "#a'i3ada $" #' indi)idu + su (munidad /"#n a $"!'#masam!i#n&a'#s (n("#&s% "#'#)ans #n su #n&"n (#"(an S# a$+a !,si(am#n #nuna a((i1n $'ani/i(ada + #)a'uada #n /"ma (n&inua + (n4un&aLas a(&i)idad#s /"ma&i)as .u# (nsid#"a #' $'an d# #s&udis d# 'a asi2na&u"a s#mu#s&"an d# man#"a 2#n#"a'a (n&inua(i1n% asi mism s# $"#s#n&a una "#/#"#n(ia d#',m!i& d# a$'i(a(i1n d# (ada una d# #''as• In)#s&i2a(i1n d(um#n&a'% #nsa+ + "#sum#n La "#a'idad /"#(# un (


10/20

En 'a a(&ua'idad% (ua'.ui#" (am$ d#' sa!#" (u#n&a (n +a una am$'ia $"du((i1nd(um#n&a' #n 's )a"iads s$"s 's ins&"um#n&s $a"a di/undi" 'a in/"ma(i1n%#' s#")i(i d# ! .u#a+ud#n a (m$"#nd#" 's #'#m#n&s (ns&i&u+#ns d# un $"!'#ma #'#2id $" #'$a"&i(i$an + "#'#)an $a"a su (munidad

E' a$"#ndi3a4# si2ni/i(a&i) (nsis #n in"a" 'a nu#)a in/"ma(i1n #n 's(n(imi#n&s $"#)is E' ma$a (n(#$&ua' #s 'a "#$"#s#n&a(i1n #s.u#m,&i(a +/'uida d# #s&s (nnids E' ma$a mu#s&"a #' /un(inami#n& d#' a$"#ndi3a4#%n#(#sa"i $a"a a$"#nd#" a a$"#nd#" #' ma$a (n(#$&ua' s# a$'i(a #n 'a#ns#5an3a% #n #' a$"#ndi3a4# + #n 'a #)a'ua(i1n En 'a #ns#5an3a s# u&i'i3a(m $"#s#n&a(i1n d# 'a in/"ma(i1n $"#s#n&a(i1n .u# $si!i'i&a unam#m"i3a(i1n )isua'% /"#(# una )isi1n d# (n4un&% ha(# "#$a"a" #n id#asim$"&ans% $"$"(ina una s#(u#n(ia(i1n d# 's (nnids + $u#d##m$'#a"s# (m "2ani3ad" $"#)i E' a$"#ndi3a4# su$n# un $"(#s d##'a!"a(i1n% .u# $si!i'i&a #' &"a!a4 #n #.ui$% #i2# un #s/u#"3 in'#(&ua'%d#s$i#"&a 'a im$'i(a(i1n a/#(&i)a% $"mu#)# 'a "#s$nsa!i'idad% /a)"#(# 'a"2ani3a(i1n d# 'as id#as + #s&imu'a 'a ("#a&i)idad #n #)a'ua(i1n s# u&i'i3a$a"a 'a #'a!"a(i1n d#' (n(imi#n& )a'"a(i1n .u# mu#s&"a #' 2"ad d#(n(imi#n& ini(ia' + #' 2"ad d# a$"#ndi3a4#% "#)#'a 'a (m$"#nsi1n + 'as(n(#$(in#s #.ui)(adas + $#"mi &ma" (n(i#n(ia d# 's si2ni/i(adsTd #s& /a)"#(# #n(n&"a" s#n&id + si2ni/i(ad d# 's (nnids% n#(#sa"i$a"a #' a$"#ndi3a4# si2ni/i(a&i) + $a"a a$"#nd#" a a$"#nd#"• In)#s&i2a(i1n d# (am$ + )isi&as 2uiadas La in)#s&i2a(i1n d# (am$ 4u#2a

un $a$#' $"#$nd#"an #n 'a asi2na&u"a +a .u# &"ans/i#"# #' (n4un& d#inn(in#s "i(as d#' (u"s d# 'a !4#&i)idad d# 'a in/"ma(i1n%as#2u"and 'a $"#s#n&a(i1n d# 'as $"$u#s&as + $"+#(&s a/in#s asi&ua(in#s .u# d#mandan 'a an(i1n d# 's /u&u"s $"/#sinis&as

La "#a'i3a(i1n d# a(&i)idad#s a' ai"# 'i!"#% sn #' "#(u"s $a"a 'ain"$"#&a(i1n am!i#n&a' d#' m#di% +a .u# $#"mi 'a id#n&i/i(a(i1n +ad.uisi(i1n d# (n(imi#n&s a(#"(a d#' #s$a(i .u# s# "#(""# =#n #s(as #' #n&"n dnd# s# )i)#>% (n an(i1n #s$#(ia' a 'a /'"a% 'a /auna% #'(n4un& $aisa4*s&i( .u# s# !s#")a % as* (m 's #/#(&s d# 'a a(&i)idadd#' s#" human #n #' m#di na&u"a' "as2s (u'&u"a'#s # im$a(&s

am!i#n&a'#sE' #s&udian in)#s&i2a #n su #n&"n $"du(&i) + d# s#")i(is #' #n/.u#(n'12i( d#' d#sa""'' susn&a!'# E' #s&udian in)#s&i2a di)#"sasa$'i(a(in#s d# ins&"um#n&s #(n1mi(s + n"ma&i)idad Va'"a (n #''s 'sni)#'#s d# in")#n(i1n + $a"&i(i$a(i1n d# 's di)#"ss /a(&"#s d#' d#sa""'' Las)isi&as 2uiadas d#!#n (ndu(i"s# $"#/#"#nm#n a di)#"sas (munidad#s +#s&"a&s s(i#(n1mi(s ="u"a' + u"!an>D#(&a" + 2#s&ina" )isi&as a #m$"#sas(n $"du((i1n 'im$ia # in)#s&i2a" 's )a'"#s .u# indu(#n a &a' &i$


11/20

• An,'isis d# (i(' d# )ida La a(&i)idad humana% #n su (ns&an !


12/20

("i"is .u# imi&an 'a in""#'a(i1n !idi)#"sidad + $a&"n#s .u# "i2#n 's#(sismas na&u"a'#s% !'i2a a a$+a"s# #n 'a $#"ma(u'&u"a Es $#"&in#n(nsid#"# .u# su #n/.u# #s #' dis#5 + 'a in"a(i1n d# 's #s&i's d# )idahumana% su!sisn(ia + us d# su#' #n sin&n*a (n 'as "#a'idad#s #('12i(asa(&ua'#s

Indis$#nsa!'#m#n #s n#(#sa"i dis(#"ni" d#' 2"an (


13/20

o Dis#5 + "#md#'a(i1n d# (asas% 2"an4as% $u#!'s + (iudad#s d#

man#"a sana + #('12i(ao R#(n(imi#n& d#' us d# 'as (n'2*as a'"na&i)as (ad+u)and a

disminui" 's im$a(&s as(iads $" 'as (n'2*as (n)#n(ina'#so Us d# 's (i('s na&u"a'#s d# 'as $'an&as% #' man#4 d# !i/#"&i'i3ans%

#' us d# min#"a'#s + a!ns na&u"a'#s $a"a ("#a" h"&a'i3as + hu#"&s"2,ni(s (n in("#m#n& #n 'a /#"&i'idad + sin .u*mi(s

o Cs#(ha"% (ns#")a" + a'ma(#na" s#mi''a

o In"a" 's anima'#s #n 'a $"du((i1n d# a'im#n&s% a!ns + s#")i(is

#('12i(s d# man#"a susn&a!'#

o A$"&a" s'u(in#s $a"a (a$&a" + (ns#")a" a2ua% "#s&au"a" 's man&s

a(u*/#"s + "#(i('a" #' a2ua

o A$"&a" s'u(in#s $a"a "#ha!i'i&a"% "#a(ndi(ina"% $"#)#ni" + (n&"'a"

'a #"si1n d# 's su#'s

o A$+a" a 2#n ma+" su2i"i#nd /"mas d# a$'i(a" sus ha!i'idad#s +

#$#"i#n(ia ha(ia un /u&u" m,s susn&a!'#

o P"m)#" un #s&i' d# )ida m,s au&su/i(i#n% /m#n&and #'

as#n&ami#n& "u"a' d# /ami'ias .u# !us(an un m#4" m#di am!i#n$a"a sus hi4s

o A$"&a" a'"na&i)as a $'*&i(as $a"a 'a &ma d# d#(isin#s $a"a 2#n

4)#n #n un mund d# in(#"&idum!"#o Inn)a" #n "#(u$#"a(i1n d# 'a )#2#&a(i1n "i2ina'% a2"/"#s"ia% (u'&i)

d# a"!'#s% m&ds "2,ni(s + !idin,mi(as% man#4 d# a2ua$'u)ia'#s% dis#5 d# 2"an4as + "an(hs as* (m &"s uss $"du(&i)sd# 'a na&u"a'#3a

o P"m)#" 's m#"(ads + &ian2uis d# a2"i(u'&u"a "2,ni(a


14/20

o P"m)#" /#"ias d# (nsum # in"(am!i d# (m#"(i 4us&

o

P"m(i1n d# 'as h"&a'i3as (muni&a"ias + 2"an4as (i&adinas

o In)#s&i2a(i1n d# 's as$#(&s 2#!i'12i(s #n 'as (asas% 'a in"a(i1n

d# in)#"nad#"s ad4un&s a 'a )i)i#nda% "#(i('a4# d# a2uas n#2"as% usd# ma"ia '#s "#(i('ads + a'"na&i)s #n 'a (ns&"u((i1n

o E)'u(i1n d# )i)i#ndas (m$a"&idas + 's #( $u#!'s

o N#2(is #n #(&u"ism + #du(a(i1n am!i#n&a'

$.- SUGERENCIAS DE EVALUACION.

La #)a'ua(i1n d#' a'umn (ns&a"a d# ds (m$n#ns a> #' $"im#" d# #''s(nsis&i", #n 'a d# una $"u#!a .u# &"a d# m#di" 's (n(imi#n&s ad.ui"idsa ni)#' "i(% (u+a mda'idad s# (m#n&a"a a ' 'a"2 d#' (u"s + !> $a"a 'a!n(i1n d#' s#2und (m$n#n s# (nsid#"a"a #' $"+#(& d#sa""''ad a'.u# s# ha h#(h "#/#"#n(ia an"i"m#n• S# (nsid#"an 's #s.u#mas an"i"#s% 'a $a"&i(i$a(i1n #n #' an,'isis d# 's

mas a &"a)s d# 's /"s d# dis(usi1n #n #' man#4 + a$'i(a(i1n d#(n(#$&s .u# "#a'i(# #' #s&udian #n 'as in)#s&i2a(in#s #n(a"2adas% as*(m #n 'a #'a!"a(i1n d# una $"$u#s&a /ina' d#' (u"s

• En &d mm#n&% #s /a(&i!'# #)a'ua" $" #s("i& 'a in"$"#&a(i1n d# 'as

#$#"i#n(ias a$"$ia(i1n d# (n(imi#n&s + m#4"a d#' ("i"i% #n&"# &"sSin #m!a"2 #s "#(m#nda!'#% #s "#(m#nda!'# (n&a" (n una$nd#"a(i1n d# 'as (m$#n(ias ad.ui"idas% s!"# &d #n a(&i)idad#s(m 'a dis(usi1n% an,'isis% #$si(i1n #n $


15/20

• Tdas 'as a(&i)idad#s =su2#"idas + $"$u#s&as $" #' d(#n> .u# "#a'i3an

#n #s&a ma"ia d#!#n #n/(a"s# a #)a'ua" d# man#"a $#"man#n 'as(m$#n(ias #s$#(i/i(a +% 2#n"i(as =ins&"um#n&a'#s% in"$#"sna'#s +sism,&i(as> .u# s# $"$n#n #n #s $"2"ama Es& im$'i(a $" $a" d#'d(#n una $'an#a(i1n d#' (u"s d#&a''ada .u# m&i)# a' #s&udian a'd#sa""'' d# 'as mismas P" &"a $a" d#' a'umn s# "#.ui#"#(m$"mis + a$#"&u"a a' (n(imi#n&

1%.- UNIDADES DE APRENDI"AJE.UNIDAD 1: GENERACI&N DE LA IDEA LA CREATIVIDAD Y EL PROCESOCREATIVO.COMPETENCIA ESPECI!ICA ADESARROLLAR

ACTIVIDADES DE APRENDI"AJE.

D'()'*+* ( /0'( *'+0(4(0( )* )'*')0 ' )*+/0 ' '80(.

R'09* 0'(+080 ')+/' ( )*00)'( ')+( /'0+'8* '(+ /0.

E** / ;) ')+/ '0'*'0('+*( )* ( 0>'*'+'(/;(.

D'(*** ' ;' '(00'?.

E(+''* ' )*'( '8''*0 ' 0'(.

E** / ;) ;'+ (*' (

0>'*'+'( ;=+( ? +=0( '8''*0 ' 0'(.

UNIDAD 2: EL EMPRENDEDOR, LA NUEVA EMPRESA SUSTENTABLE Y ELPLAN DE NEGOCIOS.COMPETENCIA ESPEC@!ICA ADESARROLLAR.


D'(*** ' '()*0+/ ' ';)*''* =+0.

• R#a'i3a" in)#s&i2a(i1n (n(#$&ua' d# 'asdim#nsin#s d#' s#" human = #s&&i(a%in'#(&ua' + &i(a>

• R#'a(ina" + ana'i3a" #n&"# si 'asdim#nsin#s humanas + (ns&"ui" #n #.ui$

una d#/ini(i1n in"a' d#' s#" human• L##" (ass d# #m$"#nd#d"#s d#s&a(ads• R#a'i3a" una #n&"#)is&a (n #m$"#nd#d"#s

#i&ss d# 'a "#2i1n• Dis(u&i" #n #.ui$ 's "as2s .u#

(a"a("i3an #' $#"/i' #m$"#nd#d" #n 'a"#2i1n

• E'a!"a" un ma$a (n(#$&ua' "#'a(inad(n 's si2ui#ns #'#m#n&s ("#a&i)idad%


16/20


17/20

$a"&i(u'a"

UNIDAD : LOCALI"ACION, ACCESO A LOS RECURSOS!INANCIEROS Y CONSTITUCION DE LA EMPRESA.COMPETENCIA ESPEC@!ICA ADESARROLLAR.


Es&"u(&u"a" #' #s&udi /inan(i#"#m$"#sa"ia' # im$'#m#n&a" 'sas$#(&s adminis&"a&i)s% '#2a'#s +/is(a'#s $a"a 'a (ns&i&u(i1n +$#"a(i1n d# un n#2(i susn&a!'#

• Ca'(u'a" 'a in)#"si1nini(ia' d#' n#2(i

• E'a!"a" $"#su$u#s&s d#in2"#ss% (s&s d#$"du((i1n% 2as&s d#

adminis&"a(i1n d# )#n&as+ /inan(i#"s• E'a!"a" #s&ads

/inan(i#"s $"/"ma• Ana'i3a" + s#'#((ina" #'

&i$ d# "2ani3a(i1n m,s(n)#ni#n% a $a"&i" d#'a '#+ 2#n#"a' d#s(i#dad#s m#"(an&i'#s

• In)#s&i2a" 's "#.uisi&sn#(#sa"is a ni)#' '(a'%

"#2ina' + #s&a&a'• S#'#((i1n d#' &i$ d#

/i2u"a 4u"*di(a m,s(n)#ni#n

UNIDAD 5. !ORMULAS ALTERNATIVAS PARA CONVERTIRSE ENEMPRESARIO, CREACION Y DIRECCION DE PYMES.COMPETENCIA ESPEC@!ICA ADESARROLLAR.


Pnd#"a" #' im$a(& #(n1mi(%(u'&u"a' + s(ia' d#' $"+#(&

• D#"mina" 'a ma2ni&ud d# 'as"#'a(in#s #n&"# #' $"+#(& +'s ni)#'#s d# (u$a(i1nin2"#ss% #du(a(i1n% sa'ud%d#sa""'' #(n1mi( (u'&u"a'%s(ia' + susn&a!'#

• D#"mina" #' im$a(& a' m#diam!i#n $a"a $"#s#")a" 'a


18/20

(ns#")a(i1n d#' mism$"m)i#nd 'a (u'&u"a#('12i(a

- @UENTES DE IN@ORMACIONBIBLIOGRA@IA RECOMENDADAManua' $a"a 'a ("#a(i1n d# #m$"#sas $" uni)#"si&a"is% E'(h# Uni)#"sidad Mi2u#'K#"n,nd#3 d# E'(h# DL7007

R#nau Pi.u#"as% 4uan Qs% ("#a(i1n d# #m$"#sas d# 'a id#a a' $"+#(&#m$"#sa"ia'% F00 $ 77(m

B#"m#4% Manu#'% ("#a &u $"$ia #m$"#sa #s&"aias $a"a su $u#s&a #n ma"(ha +su$#")i)#n(ia% Mad"id M( G"a Ki'' DL 7008

BIBLIOGRA@IA ADICIONALG1m#3 G"as% Qs Ma"*a% #s&"aias $a"a 'a (m$#&i&i)idad d# 'as PME #s$#(ia'"#/#"#n(ia' a' $"(#s d# ("#a(i1n d# #m$"#sas% Mad"id #&( M( G"a Ki'' =6>

B#"m#4 Casad% Qs Manu#'% 'a ("#a(i1n d# 'a #m$"#sa $"$ia (ns#4s$",(&i(s $a"a su $u#s&a #n ma"(ha i&% Mad"id M(G"a Ki''% in"am#"i(ana d#Es$a5a D L 9Gu*a $a"a 'a ("#a(i1n d# #m$"#sas% Mad"id C,ma"a /i(ia' d# (m#"(i d#Indus&"ia d# Mad"id DL 7000

Gi' Es&a''% Ma"*a d# 's n2#'#s% (m ("#a" + ha(#" /un(ina" una #m$"#sa(n(#$&s # ins&"um#n&s% Mad"id ESIC 7008

Mi"a S')#s% I2na(i 'a ("#a(i1n d# #m$"#sas $" &i&u'ads uni)#"si&a"is Una

a$"ima(i1n a 's /a(&"#s d# in/'u#n(ia d#' ,m!i& d# 'a uni)#"sidad% E'(h#Uni)#"sidad Mi2u#' K#"n,nd#3 d# E'(h#7006

L1$#3 Am% ')a"% Gu*a $a"a ("#a" &u #m$"#sa% Mad"id Es$asa Ca'$# 6

Ma.u#da% Qa)i#"% &u $"$ia #m$"#sa un "#& $#"sna' manua'


19/20

Ma"*n I!,5#3% Ri(a"d T""#% Sa&u"nin d# 'a A"anda% Eus#!i% Manua' d# 'aC"#a&i)idad a$'i(a(in#s #du(a&i)as% Ba"(#'na Vi(#ns Vi)#s =im$ 7000>

Nu#n%P#d"% Em$"#ndi#nd #' a" d# ("#a" #m$"#sas% Ba"(#'na Ma"(m!-Bia"#u

San(his Pa'a(i% Qan Ram1n% ("#a(i1n + di"#((i1n d# P+m#s% Mad"id D*a3 d#San&s =>

Gn3a'#s V,s.u#3 En(a"na(i1n ("d A'#n Gn3a'#s% Ma"*a E'isa ("d C#)i5@#"n,nd#3% Qu'i (ass d# di"#((i1n d# Ma"J#&in2% Mad"id =#&(> P#a"sn P"#n&i(#Ka'' DL 700;

DOCUMENTACION

ALLEN% M =700> E' #m$"#nd#d" )isina"i Em$"#sa a(&i)a

AL@ARO BAUS MANUEL :UINTANO MICKELE PEDREROL SAGALES AGUEDA% #&( =7009> T#mas C'a)# #n Ma"J#&in2 "#'a(ina' M( G"a Ki''BUENO CAMPOS% E PABLO LOPEZ% I =6> La a)#n&u"a d##m$"#nd#d" Una (a""#"a d# !s&,(u's CEIMCORRALES% Q => La 2#s&i1n ("#a&i)aGONZALES DOMINGUEZ% @ Q=7008> C"#a(i1n d# #m$"#sas M(G"a Ki''KENRI:UEZ SANCKEZ% N =6> Cm (n)#"&i" una id#a #n #m$"#saUni)#"si&sLUDEVID% M Cm ("#a" su $"$ia #m$"#sa @a(&"#s ('a)#s d# 2#s&i1nMARCOBO% SA

MA:UEDA LA @UENTE% @Q =6> C"#a(i1n + di"#((i1n d# #m$"#sas A"i#' E(nm*aMARIN IBAEZ% R =F9> La ("#a&i)idad CEACMATEO% R SAGARRA% R =7009> C"#a(i1n d# #m$"#sas T#"*a +P",(&i(a M(G"a Ki''PUCKOLLL E' 'i!" d#' #m$"#nd#d" Cm ("#a" &u #m$"#sa + (n)#"&i"#n &u $"$i 4#/# D*a3 D# San&sVELASCO% @ =700> A$"#nd#" a #'a!"a" un $'an d# n#2(i Edi(in#sPaids I!"i(a% SAVVAA =700> E' $'an d# #m$"#sa Cm $'ani/i(a" 'a ("#a(i1n d# una#m$"#sa

MARCOMBO

DIRECCIONES EB RELACIONADAS

h&&$mad#umh#sh&&$ Umh#s!s#")a&"ih&&$ Em$"#n#m4un&s(m


20/20

h&&$i$+m#"2h&&$(i"s##sh&&$ In##sh&&$ I)##sh&&$(am#"da&a#s

h&&$ Guiass(##i(mh&&$ I2a$##s

creacion de nuevas empresas sustentables 1

Documents