company presentation annalise
TRANSCRIPT
Annalise l Kromme Nieuwegracht 11 l 3512 HC Utrecht l I www.annalise.nl
Gerdi HogendoornT +31 (0)30 214 [email protected]
David HeijkoopT +31 (0)30 214 [email protected]
CONTACTS FOOD & BEVERAGE:
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1. About Annalise
In the field of Market Intelligence, Annalise is a trusted partner to many of the European and Dutch Top-200 companies. With our team of outstanding personalities, we are able to offer great intellectual and methodological expertise to the people who hire us.
We serve the following industry practices:• Food & Beverage • Legal & Finance • Health & Well Being • ICT • Marketing Communication • Energy • Public Sector & Non Profit
In each practice we cover all area’s with an external focus such as Management, Business Development and Marketing & Sales.
About Annalise
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1. About Annalise
We are specialized in developing competitive strategies for companies that aim to develop their business, based on hard facts. We focus on providing Intelligence from 4 types of sources:
1. Industry Intelligence to undertake action based on concrete facts.
2. Cross Industry Intelligence to import innovation to your business or to disclose and tackle your indirect competition.
3. Competitor Intelligence to help you position in a way that makes use of the blind spots of your competitors.
4. Customer Intelligence to align your strategy and propositioning with your (B2B/B2C) target market.
About Annalise
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Knowledge
1. About Annalise
Our view on Intelligence
Filtering Structuring
Sharing Analysing Insight
Combining Interpreting Foresighting
Communicating Recommending Challenging
Implementing Assessing
Intelligence
Information
DataData
Action
Tactical Strategic
Explicit Tacit
Internal External
Quantitative Qualitative
Increasing value
Strategicimpact &
decision making
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We advise our clients in each phase of the market positioning, adjusting the tools to the required objectives, becoming more concrete each step.
We conduct on ad-hoc and/or periodical (monitoring) research studies.
We can jump in just one phase and align with your process.
Intelligence
Inspire&
ChallengeQuick
Overview Deep Dive Action Plan Integrated Innovation
Expertise Deskresearch Customized Consulting Interactive
BrainstormSparringChallenge Business Case
Market ScanTest HypothesisBest Practise CasesLonglist/Shortlist
In-depth Intelligence• Expert Interviews• Online Surveys• Focus Groups• Data Extrapolation
PropositionConceptBusiness CaseBusiness PlanPartner Selection
War GameM&A Consulting
Intelligence
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1. About Annalise
Fact based Our recommendations are based on facts and thorough market research.
International We are part of an international partner network with 30 offices and about 1.000 analysts and consultants.
Creative Your problem is leading. To support you in decision making, we use customized (marketing) models and execute a broad range of innovative research methods.
Flexible We understand dynamics of strategic decision making. Therefore we are fully focussed on quick and flexible cooperation.
The Annalise way
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1. About Annalise
Industry Intelligence• How large is our market and what should be our
focus segments?• What are the trends and developments in our
home market and beyond?• Can you help challenging our business case? • Can you assist us in our global positioning &
innovation strategy?Cross Industry Intelligence • Help us build a vision for this new market.• Can you help us enter this new market?• Can you inspire us with best practice cases?Competitor Intelligence• How are our competitors acting on the market and
what can we learn from them?• Which marketing strategies do our competitors use
most effectively? Customer Intelligence• What are the key drivers for boosting our image? • Can you help us identify new target groups? • Can you help us build a winning proposition?
Challenges we face