cocacola presentation[1][1]

8/7/2019 Cocacola Presentation[1][1]

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cocacola brandcocacola brand


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History of CocaHistory of Coca ColaCola

John Pemberton was the inventor of Coca ColaJohn Pemberton was the inventor of Coca ColaIn May, 1886, Coca Cola was invented by Doctor JohnIn May, 1886, Coca Cola was invented by Doctor JohnPemberton a pharmacist from Atlanta, Georgia. JohnPemberton a pharmacist from Atlanta, Georgia. JohnPemberton concocted the Coca Cola formula in aPemberton concocted the Coca Cola formula in athree legged brass kettle in his backyard. The namethree legged brass kettle in his backyard. The name

was a suggestion given by John Pemberton'swas a suggestion given by John Pemberton'sbookkeeper Frank Robinsonbookkeeper Frank RobinsonBirth of Coca ColaBirth of Coca ColaBeing a bookkeeper, Frank Robinson also hadBeing a bookkeeper, Frank Robinson also hadexcellent penmanship. It was he who first scriptedexcellent penmanship. It was he who first scripted""Coca ColaCoca Cola" into the flowing letters which has" into the flowing letters which hasbecome the famous logo of today.become the famous logo of today.


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"Thaana mat lab Coca"Thaana mat lab Coca--Cola!"Cola!"("Cold means Coca("Cold means Coca--Cola!")Cola!")

(2000s)(2000s) [2][2]"Job chaos ho jay, Coca"Job chaos ho jay, Coca--ColaColaenjoys!" ("Whatever happens,enjoys!" ("Whatever happens,enjoy Cocaenjoy Coca--Cola!")Cola!")

-- Twist the Cap to RefreshesTwist the Cap to Refreshes


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Mission, Vision & ValuesMission, Vision & Values

The world is changing all around us. ToThe world is changing all around us. Tocontinue to thrive as a business over thecontinue to thrive as a business over thenext ten years and beyond, we must looknext ten years and beyond, we must lookahead, understand the trends and forcesahead, understand the trends and forces

that will shape our business in the futurethat will shape our business in the futureand move swiftly to prepare for what's toand move swiftly to prepare for what's tocome. We must get ready for tomorrowcome. We must get ready for tomorrowtoday. That's what our 2020 Vision is alltoday. That's what our 2020 Vision is allabout. It creates a longabout. It creates a long--term destination forterm destination for

our business and provides us with aour business and provides us with a"Roadmap" for winning together with our"Roadmap" for winning together with ourbottling partners.bottling partners.


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OurMissionOurMission

Our Roadmap starts with our mission,Our Roadmap starts with our mission,which is enduring. It declares ourwhich is enduring. It declares ourpurpose as a company and serves aspurpose as a company and serves as

the standard against which we weighthe standard against which we weighour actions and decisions.our actions and decisions.

To refresh the world...To refresh the world...

To inspire moments of optimism andTo inspire moments of optimism andhappiness...happiness...

To create value and make a differenceTo create value and make a difference


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What is the motto of Coca ColaWhat is the motto of Coca Cola

e kepS," "enjoy," "id likes to buy thee kepS," "enjoy," "id likes to buy theworld a coke," "adds a refreshingworld a coke," "adds a refreshingrelish to any form of exercise," andrelish to any form of exercise," and

"its the real thing.""its the real thing."Aims objectivesAims objectives

The aims and objectives of the ColaThe aims and objectives of the Colalife campaign are set out below. Theylife campaign are set out below. They

are kept under review and modifiedare kept under review and modifiedas required as we learn. The latestas required as we learn. The latestversion is at the top of this page.version is at the top of this page.Older versions art forOlder versions art for


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AIMSAIMS

To reduce the mortality in childrenTo reduce the mortality in childrenunder the age of five from simpleunder the age of five from simplecauses such as dehydration fromcauses such as dehydration from

diarrheadiarrheaTo reduce maternal mortality ratioTo reduce maternal mortality ratio

To increase the availability ofTo increase the availability ofcondomscondoms

To reduce the prevalence ofTo reduce the prevalence ofHIV/AIDS, Malaria and otherHIV/AIDS, Malaria and otherdiseasesdiseases


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OBJECTIVESOBJECTIVESTo engage CocaTo engage Coca--Cola in exploring the viability andCola in exploring the viability andoptions for using their distribution networks inoptions for using their distribution networks indeveloping countries to distribute social productsdeveloping countries to distribute social productssuch as oral dehydration salts (ORS) and relatedsuch as oral dehydration salts (ORS) and relatededucational materials on health, hygiene andeducational materials on health, hygiene and

sanitation.sanitation.To help engage an appropriate international NGO,To help engage an appropriate international NGO,or NGOs, to partner with Cocaor NGOs, to partner with Coca--Cola at a global levelCola at a global leveland local levels on this initiative.and local levels on this initiative.To support CocaTo support Coca--Cola and its partners in modelingCola and its partners in modelingdifferent scenarios which combine Cocadifferent scenarios which combine Coca--ColasColasdistribution network with local health initiatives indistribution network with local health initiatives in

order to achieve our aims?order to achieve our aims?To support CocaTo support Coca--Cola and its partners in selectingCola and its partners in selectingthe most promising scenarios as the basis for fieldthe most promising scenarios as the basis for fieldtrials.trials.


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GOALSGOALS

Reduce child mortality in developing countries (=Reduce child mortality in developing countries (=UN Millennium Development Goal #4)UN Millennium Development Goal #4)Improve maternal health (= UN MillenniumImprove maternal health (= UN MillenniumDevelopment Goal #5)Development Goal #5)Combat HIV/AIDS, Malaria and other diseases (=Combat HIV/AIDS, Malaria and other diseases (=

UN Millennium Development Goal #6)UN Millennium Development Goal #6)1. Run an effective PR and communications activity1. Run an effective PR and communications activity2. Manage the Face book Group2. Manage the Face book Group3. Maintain the Google Group3. Maintain the Google Group

4. Build relationships with key stakeholders4. Build relationships with key stakeholders

5. Engage in debate, learn and review5. Engage in debate, learn and review


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Atlanta, February 08, 2006Atlanta, February 08, 2006 -- The CocaThe Coca--ColaColaCompany today announced organizationalCompany today announced organizationaland personnel assignments for its newlyand personnel assignments for its newlyformed Cocaformed Coca--Cola InternationalCola International

organization.organization.Mother Kent, president, CocaMother Kent, president, Coca--ColaColaInternational, said the organization isInternational, said the organization isdesigned to spur growth in the rapidlydesigned to spur growth in the rapidlydeveloping markets of the East, South Asiadeveloping markets of the East, South Asia

and Pacific Rim Group, while providing focusand Pacific Rim Group, while providing focuson critical markets in China, Japan, Russiaon critical markets in China, Japan, Russiaand Europe.and Europe.


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Board of directorsBoard of directors

KENT ALLEN


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Role of ceoRole of ceoMother Kent is Chairman of the Board andMother Kent is Chairman of the Board andChief Executive Officer of The CocaChief Executive Officer of The Coca--ColaColaCompany. Mr. Kent joined The CocaCompany. Mr. Kent joined The Coca--ColaColaCompany in Atlanta in 1978 and has held aCompany in Atlanta in 1978 and has held avariety of marketing and operations rolesvariety of marketing and operations rolesthroughout his career. In 1985, he wasthroughout his career. In 1985, he wasappointed General Manager of Cocaappointed General Manager of Coca--ColaColaTurkey and Central Asia. From 1989 to 1995,Turkey and Central Asia. From 1989 to 1995,he served as President of the Company'she served as President of the Company'sEast Central Europe Division and Senior ViceEast Central Europe Division and Senior Vice

President of CocaPresident of Coca--Cola International, withCola International, withresponsibility for 23 countries. Betweenresponsibility for 23 countries. Between1995 and 1998, Mr. Kent served as1995 and 1998, Mr. Kent served asManaging Director of CocaManaging Director of Coca--Cola AmatolCola Amatol--Europe, covering bottling operations in 12Europe, covering bottling operations in 12


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Herbert A. AllenPresident and ChiefHerbert A. AllenPresident and ChiefExecutive OfficerAllen & CompanyExecutive OfficerAllen & CompanyIncorporated (a privately heldIncorporated (a privately held

investment firm) Mr. Allen isinvestment firm) Mr. Allen isPresident, Chief Executive Officer andPresident, Chief Executive Officer anda Director of Allen & Companya Director of Allen & CompanyIncorporated, a privately heldIncorporated, a privately heldinvestment firm, and has held theseinvestment firm, and has held thesepositions for more than the past fivepositions for more than the past fiveyears. He is a Director of Convertyears. He is a Director of ConvertCorporation.Corporation.


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competitors of Cocacompetitors of Coca--ColaCola

First, there is PepsiFirst, there is Pepsi--Cola, Dr. Pepper/SevenCola, Dr. Pepper/SevenUp (Includes RC Cola), and Inca KolaUp (Includes RC Cola), and Inca Kola

Who are coca cola's main competitors?Who are coca cola's main competitors?PepsiPepsi What are some of the coca colaWhat are some of the coca cola

competitors?competitors?Pepsi is their main competitorPepsi is their main competitor What it is inWhat it is incocacoca--cola?cola?CocaCoca--Cola has Coca leaves in it, Coca leavesCola has Coca leaves in it, Coca leaveshave cocaine in them but Cocahave cocaine in them but Coca--ColaCola

obviously removes the cocaine and cleansobviously removes the cocaine and cleansthe leaves. But when the company firstthe leaves. But when the company firstformed it did have cocaine inside of it.formed it did have cocaine inside of it.


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CocaCoca--Cola headquartersCola headquarters


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unitunit

At theAt the World of CocaWorld of Coca--ColaCola, Atlanta, Georgia, Atlanta, Georgia

"Atlanta is the corporate headquarters for Coca"Atlanta is the corporate headquarters for Coca--Cola.Cola.At the Coke museum, they have 1,200At the Coke museum, they have 1,200articles of memorabilia, interactive exhibits, 23articles of memorabilia, interactive exhibits, 23'exotic beverages,' and vintage'exotic beverages,' and vintagecommercials."commercials." PhilPhilThe CocaThe Coca--Cola Headquarters is a campus inCola Headquarters is a campus in MidtownMidtownAtlantaAtlanta,, GeorgiaGeorgia that is home tothat is home to The CocaThe Coca--ColaColaCompanyCompany. The most visible building on the site is a. The most visible building on the site is a2929--story, 403story, 403foot (122.8foot (122.8 m) high One Cocam) high One Coca--ColaColaPlaza. Located on the corner ofPlaza. Located on the corner ofNorth AvenueNorth Avenue andand

Luckier Street. Completed in 1979, the architectsLuckier Street. Completed in 1979, the architectswerewere FABRAPFABRAP and the designerand the designer


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Financial performanceFinancial performanceToday, our company reports strong performance inToday, our company reports strong performance inthe second quarter, delivering volume, profit andthe second quarter, delivering volume, profit andearnings growth ahead of our longearnings growth ahead of our long--term targets. Weterm targets. Weare winning in the marketplace with global volumeare winning in the marketplace with global volumeand value share gains in total non alcoholic readyand value share gains in total non alcoholic ready--toto--drink beverages as well as across the sparkling anddrink beverages as well as across the sparkling andstill beverage categories.still beverage categories.Strong worldwide volume growth of 5% in theStrong worldwide volume growth of 5% in thequarter, ahead of our longquarter, ahead of our long--term target, withterm target, withbalanced growth around the world, including 2%balanced growth around the world, including 2%growth in North America and 6% internationalgrowth in North America and 6% internationalgrowth. Yeargrowth. Year--toto--date worldwide volume grew 4%.date worldwide volume grew 4%.

Volume growth led by brand CocaVolume growth led by brand Coca--Cola, up 5% in theCola, up 5% in thequarter and 4% yearquarter and 4% year--toto--date.date.


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OurStaffing ProcessOurStaffing Process

Within CocaWithin Coca--Cola Enterprises, you'll find extensiveCola Enterprises, you'll find extensivecareer opportunities and various ways to turn yourcareer opportunities and various ways to turn yourpersonal enthusiasm into professional experience.personal enthusiasm into professional experience.Available positions can be searched by location,Available positions can be searched by location,talent area and keyword. Once you've explored ourtalent area and keyword. Once you've explored ourcurrent openings and completed your onlinecurrent openings and completed your onlineapplication, a member of our human resources teamapplication, a member of our human resources teamwill review your information.will review your information.

If we have an opportunity that matches your skillsIf we have an opportunity that matches your skillsand experience, we will contact you to continue withand experience, we will contact you to continue withthe hiring process. While each of our geographiesthe hiring process. While each of our geographies

may handle the staffing process a little differently,may handle the staffing process a little differently,we encourage you to apply for each position in whichwe encourage you to apply for each position in whichyou have an interest and a passion to explore.you have an interest and a passion to explore.


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How employees are motivatedHow employees are motivated

Our employees are the heart and soulOur employees are the heart and soulof The Cocaof The Coca--Cola Company and helpCola Company and helpmake us a special part of people'smake us a special part of people's

lives. For more than 120 years, Cocalives. For more than 120 years, Coca--Cola employees have led our successCola employees have led our successby living and working with aby living and working with aconsistent set of ideals as we seek toconsistent set of ideals as we seek tobenefit and refresh everyone who isbenefit and refresh everyone who is

touched by our business. This basictouched by our business. This basicproposition of our business is simple,proposition of our business is simple,solid and timeless.solid and timeless.


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Social responsibilitySocial responsibility

This year we stepped up our commitment toThis year we stepped up our commitment toCRS, developing a set of goals and targets inCRS, developing a set of goals and targets inour five strategic focus areas (those areas inour five strategic focus areas (those areas inwhich we can make the greatestwhich we can make the greatest

environmental and social contributions) toenvironmental and social contributions) toachieve by the year 2020achieve by the year 2020 -- what we arewhat we arecalling "Commitment 2020". Cuescalling "Commitment 2020". CuesCommitment 2020 goals are: * EnergyCommitment 2020 goals are: * EnergyConservation/Climate Change: Reduce theConservation/Climate Change: Reduce the

overall carbon footprint of our businessoverall carbon footprint of our businessoperations by 15 percent by 2020, asoperations by 15 percent by 2020, ascompared to our 2007 baseline. * Watercompared to our 2007 baseline. * WaterStewardshipStewardship


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AchievementsAchievementsArgentina's Most Admired Companies Ranking (October 2006)Argentina's Most Admired Companies Ranking (October 2006)Learn more Learn more 2006 Corporate Social Responsibility Award, American Chamber in2006 Corporate Social Responsibility Award, American Chamber inShanghai (September 2006)Shanghai (September 2006) Learn more Learn more Leader in Corporate Social Responsibility,Leader in Corporate Social Responsibility, GerentGerent(September(September2006)2006) Learn more Learn more

Citizenship efforts, Committee for Economic Development (JuneCitizenship efforts, Committee for Economic Development (June2006)2006)Social reporting transparency, Roberts Environmental CenterSocial reporting transparency, Roberts Environmental Center(January 2006)(January 2006)Corporate Social Responsibility Award, National Puerto RicanCorporate Social Responsibility Award, National Puerto RicanCoalition (2005)Coalition (2005)China's Best Corporate Citizen Conduct Award,China's Best Corporate Citizen Conduct Award, 21st Century21st CenturyBusiness HeraldBusiness Herald(December 2005)(December 2005)

Best Corporate Citizen, China Ministry of Civil Affairs (NovemberBest Corporate Citizen, China Ministry of Civil Affairs (November2005)2005)Ganging Corporate Social Responsibility Award for Multinationals,Ganging Corporate Social Responsibility Award for Multinationals,Ganging DailyGanging Daily(September 2005)(September 2005)Model Corporate Citizen, China Charity Federation andModel Corporate Citizen, China Charity Federation and China TradeChina TradeNewsNews (September 2005)(September 2005)


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Coca-Cola Company (The) Common( NYSE: KO )

Last Trade:55.88 $Trade Time:16AugChange:0.00 (0.00%)PrevClose:55.88Open:N/ABid:N/AAsk:N/A1y TargetEst:61.83 $Day's Range:N/A - N/A52wkRange:48.12 - 59.45Volume:0Avg Vol(3m):10,183,700Market Cap:129.05BP/E

(ttm):17.56 xEPS (ttm):3.182 $Div & Yield:1.70(3.04


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cocacola presentation[1][1]

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