chloe presentation
TRANSCRIPT
Chelsea Naumann, Donia Kerrigan, Stefanie Owen, Mary Schiavone, Holly Sweezey, Erica Varon
The History of...
Gaby Aghion- Born 1921, Alexandria Egypt- Founded Chloe in 1952- “luxury ‘pret-a-porter’ or ready to wear” brand
...in the Present
Clare Waight Keller
Chloe Fall 2014
The Inspiration: Minimalism
-Minimalism emerged in the 1960s; roots in art and simplicity
-Evolved from relaxed and sporty to elegant and chic
-Focus on releasing the female body
-Subculture, closely related to feminism
Fabric Inspiration Leathers Wool Chiffons Silks Furs
Color Story InspirationColor Palette Textures
Silhouette InspirationOversized Shift Dresses Long Hemlines Slouchy Fit
Céline ComparisonCeline
Chloe
Large Oversized CoatsLong Hemlines
Chloe
Celine
Céline ComparisonNeutrals with a Pop of Color Feminine Touches
Chloe
Celine
Chloe
Celine
Stella McCartney Comparison Menswear Inspired Textured Coats
Chloe
Stella McCartney
Chloe
Stella McCartney
Stella McCartney Comparison All Over Plum Comfortably Chic
Chloe
Stella McCartney
Chloe
Stella McCartney
The Zeitgeist: Dominating Events
Climate Change
Financial Collapse
Distrust of Economic Security
Looking to Live More Responsibly
The Zeitgeist: Dominating IdealsA Focus on Environmental and Humanitarian Issues
Living a Cleaner Lifestyle
Focus on Simplicity
Decluttering One’s Life
Prioritizing Needs vs. Wants
The Zeitgeist: Dominating Social Groups
Angelina Jolie Rooney Mara Miranda Kerr Emma Watson
The Zeitgeist: Dominating Attitude Social Conformity
Desire To Be Less Ornate
Focus On Blending InCasual, More Easy Going Mindset
The Zeitgeist: Dominating Technology
Interwoven In All Aspects of Life
Looking To Detach Ourselves
Desire For Organic Connections & Interactions
Conclusion
● Conformity has influence but people still want uniqueness
● Minimalism with a twist● Normcore - standing out by
blending in
● Comfort is key ● Classic neutrals with pops
of color
Works CitedLowrey, Annie. "Do Millennials Stand a Chance in the Real World?" The New York Times. The New York Times, 30 Mar. 2013.
Web. 27 July 2014."Minimalist Development: Can There Be Such a Thing? :WAk Vısion."WAk Vsion RSS. N.p., 20 Jan. 2014. Web. 27 July 2014.
Timm, Jane C. "Millennials: We Care More about the Environment."Msnbc.com. NBC News Digital, 22 Mar. 2014. Web. 27
July 2014.
"." . N.p., n.d. Web. 28 July 2014. <http://www.fashiontrendsdaily.com/wp-content/uploads/2012/06/CAPTION-Portrait-of-
Gaby-Aghion-by-Raymond-Aghion.jpg>.
"." . N.p., n.d. Web. 28 July 2014. <http://www.globalblue.com/destinations/france/paris/article262796.
ece/binary/chloe_attitudes_book_launch_gaby_aghion.png>.
"." . N.p., n.d. Web. 28 July 2014. <http://intheseams.com/wordpress/wp-content/uploads/2011/05/Clare-Waight-Keller.jpg>.
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<https://pleasurephoto.wordpress.com/category/rudi-gernreich/>.
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"ANDRÉ COURRÈGES." Www.vogue.com. N.p., n.d. Web. 28 July 2014.
<http%3A%2F%2Fwww.vogue.it%2Fen%2Fencyclo%2Fdesigners%2Fc%2Fandre-courreges>.
Calvin Klein Ad c. 1996. Digital image. N.p., n.d. Web. 28 July 2014.