carlsberg presentation
TRANSCRIPT
![Page 1: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/1.jpg)
![Page 2: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/2.jpg)
Intro Fifth-largest brewery in the world by volume produced• Producer of beer alcoholic and non-alcoholic
Carlsberg’s focused on • Mature beer markets of Western Europe• Improved profitability though innovation and streamlining
• Growth markets of Eastern Europe and Asian markets• Growth by creating new market segments and building brands
![Page 3: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/3.jpg)
Market Share
0.2
0.097
0.091
0.061
0.06
0.047
0.0320.028 0.023 0.012
Global Market Share of Leading Beer Companies Based on Volume Sales (2014)
SABMiller Plc
Heinekin NV
Carlsberg A/S
China Resources En-terprise
Tsingtao Brewery Co
Molson Coors Brewing Co
Beijing Yanjing Brewing Co
Kirin Holding Co
Asashi Group
![Page 4: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/4.jpg)
Placement
35%
35%
18%
12%
Beer sales pro rata %
Western Europe Russia Eastern Europe Asia
Russia Eastern Europe Asia Western Europe $-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
Carlsberg beer sales pro rata (millions)2005 2006 2007
![Page 5: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/5.jpg)
Placement
![Page 6: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/6.jpg)
Strengths
• Control of Russian brewery• Fourth largest brewery• Lowering the Carlsberg
Foundation to owning only 25% allowing room for new capital
Weaknesses
• Competition, Global and Local • Issues with mergers• Debt• Cannibalization of other brands• Understanding cultural aspects
of new markets
![Page 7: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/7.jpg)
Opportunities
• Growth of Western China• Capitalization of
emerging markets• Expansion in Russia with
the taxes on liquor
Threats
• Could be viewed as a target for takeover• Rising prices of inputs• Shareholders Patience• Anheuser-Busch InBev
![Page 8: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/8.jpg)
Problem
Carlsberg has been effective in increasing market share in
multiple regions globally, the question is how to keep
creating and capitalizing on new emerging markets
successfully.
![Page 9: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/9.jpg)
Options
• Continue expansion into Russia and western China.• Buy smaller brewers in North
and South America to enter new Geographical Markets.• Drop out of western China.
![Page 10: Carlsberg Presentation](https://reader035.vdocumento.com/reader035/viewer/2022081421/5871c03d1a28ab55058b67ed/html5/thumbnails/10.jpg)
Moving Forward
Expand into North and South America• Market Carlsberg beer
aggressively in the USA• Buy up smaller brewery's
with decent market share