branding personal
TRANSCRIPT
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Branding personal Lucciano Docarmo Delgado
[email protected] http://www.luccianodocarmo.com
Twitter.com/luccianod
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¿Qué se va a escribir de ti cuando mueras?
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¿Qué diría tu obituario?
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¿Qué dirían tus amigos?
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¿Qué dirían tus jefes?
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¿Cómo se enterarían las futuras generaciones de tu paso por este planeta?
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¿Cuál es tu estrategia para diferenciarte del resto y destacar entre ellos?
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Las empresas han comprendido que el activo más grande, más
importante, es la marca.
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La marca es el punto de conexión entre la empresa,
producto y consumidor…
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La marca no satisface necesidades…
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La marca genera experiencias…
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¿Generas experiencias?
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¿Cuántas empresas se han contactado contigo hoy para ofrecerte un trabajo?
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¿Cuántos amigos te han llamado para emprender juntos?
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Si quieres hacer un cambio en tu vida personal o profesional…
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Tenemos que entender como funciona el marketing aplicado a la persona…
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El marketing es generar valor….
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Para el consumidor: Brindarle algo que satisfaga sus necesidades…
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Para las empresas: Generar la rentabilidad deseada…
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El marketing es un negocio de
oportunidades…
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Podemos utilizar las herramientas de marketing en nuestra vida
personal…
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El primer paso es que debes entender que tu marca personal es el principal
activo que tienes…
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Por lo tanto…
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Debes planificar tus acciones….
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Desarrolla tu plan…
-De estudios… -De vida… -De profesional… -Personal…
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Desarrollar y ejecutar tu plan táctico y operativo…
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Medir y tangibilizar tus acciones…
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Recuerda que todas tus acciones deben generar dos cosas:
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Retorno de inversión….
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Impacto…
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Tu marca personal debe ser rentable
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Tiene que ser agradable para sus stakeholders
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Una marca no se construye sola….
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Transforma tu producto (tú) a una experiencia….
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Tú como producto…
• Fortalezas • Historia • Tu pasión • Tu visión • Tu legado…
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Empieza generando experiencias…
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• Consistencia en tus acciones. • Trabaja en tus canales de
comunicación / exposición. • Genera contenido.
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No basta ser bueno…
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No caigas en la trampa de los atributos de producto…
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¿Quieres conseguir un nuevo trabajo?
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¿Quieres empezar un emprendimiento?
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¿Quieres conseguir pareja?
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No lo pienses…
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Hazlo…
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Empecemos!
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Puntos clave para desarrollar tu marca personal
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#1 Define tu objetivo
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#2 Planifica en base a tu objetivo
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#3 Corrige las cosas que deban corregirse …
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#4 Acaricia el fracaso… Pero no te encariñes
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#5 Genera valor…
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Branding personal Lucciano Docarmo Delgado
[email protected] http://www.luccianodocarmo.com
Twitter.com/luccianod