balaji presentation
TRANSCRIPT
![Page 1: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/1.jpg)
Project on Balaji Salted Chips
Created By:Dipanway Bhabuk
![Page 2: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/2.jpg)
Objective of the Project
• Find out the competitors of Balaji Chips, Salted Category• Direct and Indirect competition • Product Rang of Competitor• Stock keeping units/ store• Customer Research • Pricing and Quantity• Channel Strategy
![Page 3: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/3.jpg)
Company Overview
Balaji, based in Rajkot, Gujarat, India, manufactures and distributes potato chips and other grain-based bagged snacks in flavours.
Started as a micro business it has evolved into a Rs 4000 crore company
Revenue Generated 1000 cr.
Key People: Bhikhubhai, Chandubhai & Kanubhai Virani
![Page 4: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/4.jpg)
Increasing Market Share of Balaji (Indian Market)
2008 2012 20150.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
9.50%,
13.70%,
18.60%,
ShareShare
![Page 5: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/5.jpg)
Products
Wafers• Plain-Wafers• Chat-Chaska-Wafers• Kela-Mari-Wafers• Masala-Wafers• More-Wafers• Simply-Salted-Wafers• Kela-Masal-Wafers• Tomato-Wafers• Pizzy
Namkeens• Aloo-Sev• Chana-Dal• Chataka-Pataka-Masala• Farali-Chevdo• Gathiya• Khatta-Mitha-Mix• Mung-Dal• Ratlamisev• Shing-Bhujia• Chataka-Pataka-Tomato• Masala-Shing• Tikha-Mitha-Mix• Vatana• Sev-Mumra
![Page 6: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/6.jpg)
Lays Product Range
• Lay's is available in several flavors: • India's Magic Masala• American Style Cream & Onion• Spanish Tomato Tango• Classic Salted• Hot 'n' Sweet Chili• Swiss Grilled Cheese• Thai Sweet Chilli
![Page 7: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/7.jpg)
Competitors
• Lays from PepsiCo and Parle are the main competitors of Balaji (Plain salted Category)• Both are targeting Family and Children• Huge difference in quantity for lays• Parle has failed to grab the market of salt category for test preferences
![Page 8: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/8.jpg)
Average Unit Sold/week/Kirana
Company Quantity in gm Price (Rs) Unit sold
Balaji 50gm 10 40-45
Lays 56gm 20 25-30
Parle 50gm 10 10-15
Other 50gm 10 5-10
![Page 9: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/9.jpg)
Indirect Competition
Lays and Parle have other products for targeting different customers with different needs within this Category
Parle: Cream’Onion and Masala Masti
Lays: American Style cream and Sour Cream’onion and Baked, French Salt
![Page 10: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/10.jpg)
2nd Level Competitor
• Any type of snacks• Namkeen• Kurkure• Haldirams
3rd Level Competitor
• Toast Biscuits• Namkeen Biscuits
![Page 11: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/11.jpg)
Balaji’s NPD in same category
Balaji has lunched Masti wafers, Banana Wafers, Cream’Onion to compete with Lays and Parle
![Page 12: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/12.jpg)
Channel Strategy
General Trade: Available in Kiranas
Modern Trade: Available in Big Bazaar, D-Mart, Reliance Fresh, More
Online: truemart.in , vijethagrocer.com, zopnow.com
![Page 13: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/13.jpg)
Visibility
![Page 14: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/14.jpg)
Consumer Research
Sample size: 34Successful: 16
1. Which brand’s wafer do you like to eat?
8; 50%
4; 25%
2; 13%
2; 13%
BalajiLaysParle Others
![Page 15: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/15.jpg)
Brand Resonance
Balaji Lays Parle Other0
1
2
3
4
5
6
7
8
9
8
4
2 2
Which brand do you think about most at the time of chips buying?
![Page 16: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/16.jpg)
Strong Distribution Network
Do you find Balaji’s wafers every time at any kirana or any type of shop?
14; 88%
2; 13%
Sales
YesNo
![Page 17: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/17.jpg)
Pricing
Are you satisfy with the price of Balaji?
75%
25%
YesNo
![Page 18: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/18.jpg)
New product development in existing category
Do you ever tested Banana Wafers?
81%
19%
YesNo
![Page 19: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/19.jpg)
Packaging
Which type of wafers packet do you purchase every time?
73%
27%
Rs.10Rs.20Rs.35Rs.30
![Page 20: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/20.jpg)
Segmenting
Do you prefer Balaji Salted chips for your children or your family?
88%
13%
YesNo
![Page 21: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/21.jpg)
Loyalty
75%
25%
YesNo
Do you refer Balaji Salted chips to your friends or other?
![Page 22: Balaji presentation](https://reader036.vdocumento.com/reader036/viewer/2022081415/5878539a1a28ab68198b6cad/html5/thumbnails/22.jpg)
Thank you