vueling case study

7/24/2019 Vueling Case Study

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Vueling identified four principle pillars to drive itsturnaround strategy

1. Optimise capacity and network

2. Access different market segments (diversify their offer)

3. Develop ancillary revenue

4. Focus on increased efficiencies

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2  Vueling - a distribution success story

Key success factors at a glance

> Attract high yield passengers: new corporate focused routes & open corporate focused booking channels

> Understand and accept agency preferred methods: adapt modus operandi to match travel agency channel dynamics

> Rapid implementation of solution to meet ambitious growth targets

> Align marketing activities to B2B segment to ensure travel agency adoption

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Vueling - a distribution success story 3

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4  Vueling - a distribution success story