(vta) momo presentation

THỜI CƠ “VÀNG” CỦA DỊCH VỤ MOBILEPresented by Huynh Minh Tuan

VAS Business Development ManagerHanoi, 15.09.2011

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I. HALF YEAR MARKET OVERVIEW

II.MARKET TREND

III.OUR KEY SUCCESS FACTOR (incl. Study Case)

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MARKET OVERVIEW

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OVERVIEW• First half-year Mobile Sales has increasing both units and value.

• Key market as HCMC & Hanoi has slightly reducing its market share by 2nd tier provinces surrounding those cities.

• Key retailers has slightly take over independent mobile shops; CES (Consumer Electronic Shops) has only 6% market share.

• Avg pricing trend is lowering down by each month.

• Smartphone unit shared still remains 10% but value shared is up to 35% (+5% by 06 mons)

• No-OS (Closed Proprietary) has slightly decreasing ~60% (-10% by 06 mons)

• Avg Smartphone pricing trend still remain ~6.6mil VND

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MARKET TREND

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• HCMC & Hanoi will be soon freezing low-end segment but replaced by Smartphone segment.

• 2nd teir provinces becomes a new battlefield for all retailers.

• Independent shops will be soon wiped out, which has proven in HCMC & Hanoi market.

• New trend of smartphone shop becomes fast-moving development to replace for old-fashioned independent shop.

• Smartphone segment will be definitely a brand-new opportunity for mobile industry to leverage customer shopping experience.

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MARKET TREND

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MOST IMPORTANT KEY

AS LEADING ROLE

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WHAT DO WE THINK?

MOBILE PHONES NOW IS JUST ONE OF OUR

VERY BASIC PRODUCT

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KEY SUCCESS FACTOR

MOBILE SERVICES IS THE ONLY KEY

TO BE AS A LEADER and TO SURVIVE ON THIS BATTLEFIELD.

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CASE 1: Q-MOBILE

http://www.muabansieutoc.com/ads/rao-vat/Dien-Thoai-Cac-Loai/view/128073/Q7-Can-Ban-Q-Mobile-M22.html

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http://raovat.maxland.vn/showthread.php?17264-HCM-Ban-Samsung-Ch-t-335-chinh-hang-bao-hanh-den-8-3-2013

CASE 2: SAMSUNG

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http://www.tinhte.vn/dien-thoai-144/ban-htc-desire-moi-99-9-fullbox-bao-hanh-1-nam-happy-care-823178/

CASE 3: HTC

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2009

2010

2011

• Livezone•Mobile Content

•Happy Care• ebar

•Mobile Insurance•Payoo•Consortio• ...

MILESTONE

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Happy Care

Skin NDS LPK

SERVICE FLOW

OFFERING CUSTOMER BENEFITS BY THEIR RIGHT DEMAND

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MOBILE  CONTENT

MOBILE  MAKE-­‐UP

PERSONAL  CARE

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STRATEGIC PARTNER

Lost  &  Found

Global  Money  Transfer

Extended  Warranty

Mobile  Insurance

Mobile  Payment

e-­‐Banking

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thanksThursday, September 15, 11

Huynh Minh TuanVAS Business Development Managermobile: 098-902-1737email: huynhminhtuan@gmail.com

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