presentation-ubanquet 2011.02.19 2003

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 1/30

UNIVERSITY OF GREENWICHBA (HONS) IN BUSINESS STUDIES

BUSI 1484

Managing Strategy

Presented By :

Francis Wong Steven Ng

Yanis Cheung Peggy Ng

Date : 19 February 2012

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 2/30

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 3/30

BACKGROUND

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 4/30

U-BANQUET GROUP

Its predecessor was Choi FookHolding Limited

Operating several brands in

Hong Kong :

Chinese Cuisine Restaurant :U-Banquet

One-Stop Shop WeddingService Provided Company :U-Wedding

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 5/30

BUSINESSSTRATEGY

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 6/30

BUSINESS STRATEGY

 Business Vision Statement

Value Chain

Core Competence

Competitive Advantage

Marketing Strategy & Promotion

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 7/30

BUSINESS VISIONSTATEMENT

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 8/30

BUSINESS VISION STATEMENT

Mission- Intent on understanding the different needs of eachcustomer in order to create a sweet & romantic wedding orunique event for wedding couples;

- Commit to do the best in order to ensure the mostimportant moment in the lifetime is much unforgettable &memorable.

Vision

- Provide the most comprehensive and excellent one-stopwedding and event planning service with professional,sincere and attentive service to customer

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 9/30

VALUE CHAIN

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 10/30

VALUE CHAIN Michael Porter identified a set of interrelated generic activities common to a wide range of firms

It is useful to model the firm as a chain of value-creating activities.

It could identify the competitive advantage through the value chain analysis 

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 11/30

CORECOMPETENCE

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 12/30

CORE COMPETENCE

Three key criteria are:

It is not easy forcompetitors to imitate.

It can be leveragedwidely to manyproducts and markets.

It must contribute to

the end consumer'sexperienced benefits 

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 13/30

COMPETITIVEADVANTAGE

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 14/30

COMPETITIVE ADVANTAGE

 Cost Advantage

Competitive price offered among competitors

U-Banquet Tao Heung Maxim

Weekdays $5,500-8,000 $4,250-6,800 $5,800-9,000

Weekend orpublic holiday

$6,000-8,500 $5,000-8,000 $6,200-9,800

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 15/30

COMPETITIVE ADVANTAGE

 Differentiation Advantage

Convenience Location Like :

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 16/30

COMPETITIVE ADVANTAGE

 Differentiation Advantage

Chinese Cuisine

Food Quality

Environment

Social Responsibilities

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 17/30

MARKETINGSTRATEGY

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 18/30

MARKETING STRATEGY

 By QuickMBA 

The marketing concept of building anorganization around the profitablesatisfaction of customer needs has

helped firms to achieve success inhigh-growth, moderately competitivemarkets. However, to be successful inmarkets in which economic growth hasleveled and in which there exist manycompetitors who follow the marketing

concept, a well-developed marketingstrategy is required. Such a strategyconsiders a portfolio of products andtakes into account the anticipatedmoves of competitors in the market. 

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 19/30

MARKETING STRATEGY 

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 20/30

MARKETING STRATEGY

 Promotion

Coupon

U Banquet’s Credit Card & Instalment 

Wedding Expo

Web Site

Facebook Magazine Advertisement 

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 21/30

MARKETING STRATEGY 

COUPON

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 22/30

MARKETING STRATEGY

U BANQUET’S CREDIT CARD AND

INSTALMENT

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 23/30

MARKETING STRATEGY

WEDDING-EXPO

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 24/30

MARKETING STRATEGY

WEB-SITE

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 25/30

MARKETING STRATEGY

FACEBOOK

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 26/30

MARKETING STRATEGY

MAGAZINE ADVERTISEMENT

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 27/30

CONCLUSIONWhy Strategy is so important

Rigorous Changing Market Environment

Threat from Competitor to Substitute

Demanding Customers

Sustainable Business Growth

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 28/30

CONCLUSIONStrategy is

Long Term Direction

Responsive to Market Challenge

Allocate Resources

Scope of Business Activities

Value and Expectation of Stakeholder

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 29/30

Q & A

8/2/2019 Presentation-UBanquet 2011.02.19 2003

http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 30/30

~ END ~ 

THANK YOU