presentation svalbard brewery 8-16

Svalbard Brewery• the world´s northernmost brewery, making pure craft beer based on 2000 year old crystal clear glacier water in rough and unique nature,- next to the North Pole.

Idea•Unique position •Unique values•Unique history

Ratings• Innhold Georgia• Lister• Annet innhold

Media• Innhold Georgia• Lister• Annet innhold

Team

The experience-economy• Due to the growing global entertainment, tourism and leisure markets, the diversity of experience-based

products, both goods and services, is needed in order to create difference in the market

• Businesses will be compelled to upgrade their offerings to the next stage of economic value – to survive

• Consumers unquestionably desire experiences, and more and more businesses are responding by explicitly designing and promoting them

• Businesses have to give their customer experiences that are inherently personal, existing only in the mind of an individual who has been engaged on an emotional, physical, intellectual, or even spiritual level

• By adding storytelling, entertainment, values, culture and arts the products are designed to facilitate the consumer’s social relationships, feelings and identities

• There is a lack of such products in culture and travel business

The world doesn´t need another beer, but a different story

Involve your customers• The Northernmost• Extreme outskirt production and first edible product• Fresh and clean glacier water• A piece of Svalbard – 93 % of the content is local• Sustainable, environmentally friendly, social responsibility, climate• High quality – crisp taste

• Stories to tell

Roald Amundsen &Lincoln EllsworthNorth Pole Expedition 1926

Market• Craft beer in US is growing with 18 % in 2014• Has a marked share of 11 % in the US• Growing rapidly• Taking shares from wine and spirits• US export growth 36 % 2014• Bright future in Norway/Europe

Business model

• Production on Svalbard – water content/glacier water 93/16%• Local sale & export• Visitor center• Food culture, history & experience economy• Pure, genuine, high end, limited• Small administration• Climate, sustainable and social responsibility• Business to business – distributors, wholesalers and retailers• Break even at 70 000 l in 2016• Capacity 250 000 l

We reach our customers through• Media, web, blogging, FB, fairs• Ratings• Business to business distribution – agents/distributors

Glacier-brewed pale-ale, anyone?

• We don´t compete in beer selling, but story telling

• High-end marked – high price

• Limited

• There is always room for a different story

Milestones• Svalbard• Tromsø• Norway• International• Visitor center