presentation #9
Post on 16-Jan-2017
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Lean Entrepreneurship ProjectGeneration Entrepreneur
Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim
Value ChainINFRASTRUCTURE – Legal, accounting, financial management; digital data warehouse; economically cheap office area
HR MANAGEMENT –training; unique benefits (medical, paid time off, equity grants)
TECHNOLOGY AND PRODUCT DEVELOPMENT – Site/app maintenance on standard platform (e.g. Linux), design, testing and upgrade; market research and testing; analysis of social media accounts
PROCUREMENT – Supplier relations; subcontracting; funding; investor relations
INBOUNDLOGISTICS
Receiving of Gifts
Materials for wrapping: paper, ribbons, stickers
Quality controlReceiving
schedules
SERVICINGProduct warranty30-days free
return policyPrice comparisons
for similar gifts
SALES & MARKETING
Social media advertising
PricingOffers of similar
productsPromotions/
Discounts Sales analysisCustomer
feedbackFree delivery for
high paying clients
OUTBOUND LOGISTICS
Delivery of products through postal services: CTT, DHL, FedEx
Proximity to delivery services
Invoicing
OPERATIONSQuestionnairesGeneratingrecommendatio
nsPackagingEasy and fast
payment
Value – Cost = Profit
Margin
Marketing & Sales
Operations
F&A
CEO
Position: CEOGoals: Sustainable growth of Business.Acquisition of new customers.Acquiring new partners
Position Description
Strategic TasksIdentify targets. Plan the activities of subordinate people. Create action plans or business process designs. Evaluate the job of subordinates
Tactical TasksPromote the offer in the target markets, make executive salesvisits, participate in events, participate in client’s prospectionmeetings, make presentations and demos, make proposals,contracts and negotiation.
Position DescriptionPosition: F&AGoals: Maximize profits; Minimize cost Maximize market share. Value creation for the company. Maintain steady earnings growth
Strategic TasksMaintain a documented system of accounting policies and procedures; Manage outsourced functions; Oversee the operations of the treasury department, including the design of an organizational structure adequate for achieving the department's goals and objectives
Tactical TasksEnsure that sufficient funds are available to meet ongoing operational and capital investment requirements Use hedging to mitigate financial risks related to the interest rates on the company's borrowings, as well as on its foreign exchange positions. Maintain banking relationships
Position DescriptionPosition: Operations ManagerGoals: Formulating and applying strategiesGrant customer satisfaction
Strategic TasksFormulate strategies. Apply strategies. Platform managementOverseeing the platform dynamic Planning and controlling change. Managing quality assurance programmes. Researching new technologies and alternative methods of efficiency.
Tactical TasksParticipate in events, participate in client’s prospectionmeetings, make presentations and demos, make proposals,contracts and negotiation.
Position DescriptionPosition: MarketingGoals: Building Brand AwarenessGenerating High Lead VolumeEstablishing Thought LeadershipContributing To Revenue GenerationIncreasing Brand Engagement
Strategic TasksBusiness Researching and reporting on external opportunities Understanding current and potential customers Developing the Marketing strategy and plan Management of the marketing mix. Long term marketing strategy.
Tactical TasksManage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications.
Processes
PLATFORM MANAGEMENT AND DEVELOPMENT MARKETING
KEY ACTIVITIES
Processes
USER ORDERING PROCESS
CUSTOMER SERVICE PROCESS
INFRASTRUCTURE MAINTENANCE PROCESS
EXPANSION OF THE SUPPLIERS’ DATA BASE
ACTIVITY: PLATFORM MANAGEMENT AND DEVELOPMENT
PROMOTION OF THE PLATFORM
CUSTOMER SATISFACTION PROCESS
ACTIVITY: MARKETING
Processes
Process DiagramUSER ORDERING PROCESS
Open app in mobile phone
Has already accoun
t?
Customer’s Registration
Log in
Error Message
User’s Database
Is the Log in
Correct?
YesYes
No No
Cust
omer
Platf
orm
Process DiagramSuccessful Log
In Choose a GiftFill in Questionnaire
Answer Received and
Recorded
Generation of the match
between the answers and
the gifts
Gifts Database
Redirect to Suppliers’ Website
Platf
orm
Cust
omer
Supp
liers
Process DiagramOrder the Gift Receive the
GiftPay
Receives the Order
Wrap and send the gifts
Receives Payment
Feedback analysis
Supp
liers
Cust
omer
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