pr presentation

Crisis House RespondersRenewed Hope through Resource Connections

Courtney Brown

Stephenie Mira

Esben Oxenvad

Dillon Albert

Yasmeen Aranas

Amber Conness

Ryan Kelley

Julie Joergensen

Katie Koach

Research Research was conducted on East County’s Crisis House to evaluate their situation and develop strategies and tactics to improve it.

• Crisis House interactions (CEO presentation, visit to center)

• Literature

• Content Analysis

• Survey

Information from Crisis House & Literature

Information from CH

• Looking for clear communication strategy

• Reinforce identity with updated slogan and symbol that reflects the company

• Financial - Increase donations & support

• Lack of new media (facebook & other social media contacts)

Literature

• People donate for connections

• Want to feel part of a greater cause

• US & San Diego most highly charitable areas in the world

Content Analysis Themes – Words or Phrases Used More Than Once in Articles

Survey Results

Willingness to Donate

Problem Statement • Increase in donations

• The source of concern for lack of funds comes from insufficient outreach

• Relocation, rehabilitation and resources are unknown services Crisis House provides

• The lack of a clear organizational identity and ability to communicate

Goals & Objectives• Stimulate positive

rapport • Strengthen the message • Be clear and consistent • Motivate and inspire

donations and support • Bond relationship with

the organization and community

Measured through:New media campaigns Increase awareness to 60%

Increase amount of donations by 25% by March, 2016

TacticsPhase 1: New Media

Establish social mediahiring intern

Phase 2: Traditional MediaPress releaseNew slogan

Phase 3: Activities and EventsOpen house bi-annuallyEstablish ongoing presence in farmer’s markets and shopping centers,Annual Crisis House 5K Run

Budget• Measurable & Affordable

Low Cost Option: $4,352.00

Moderate Cost Option: $5,280.00

Donor/Sponsor Fundraising

Evaluation

• At the end of 2015: a new survey to measure increased

awareness

• March, 2016: Goal of 500 followers on Facebook

• Compare our donations: 2014 vs. 2015. Increase goal

of 25% by March, 2016

Our big events – Check attendance, outreach, following

Recommendations

• Social Networking Sites

• Bi-annual open houses

• Social Media Sites

• Internal Management

• Crisis House Structure