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Kohl & Partner - Quality in Tourism
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1. About Kohl & Partner
2. Our references
3. Our experts
Kohl & Partner is an internationally operating consulting company specialized in the hotel and tourism industry
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About Kohl & Partner
Kohl & Partner means
“Quality in Tourism”
Modern Company ManagementDevelopment according to the EFQM model
Austrian Quality AwardWinner of the AQA for SMEs
Affiliate Member UNWTOMember of the World Tourism Organization
Member of recognized networksAIEST, HSMAI, IAAPA
Kohl & Partner is a
reliable partner for tourism development projects
The competitive advantage of Kohl & Partner is based on eight factors
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About Kohl & Partner
In-depth know-how about tourism development and the complex interrelations in the tourism industry1
More than 30 years of experience with thousands of conducted tourism projects2
Number 1 tourism consultancy in the Alpine Region – one of the most developed tourism areas in the world3
Excellent team of specialists covering various fields of tourism development4
Strong international reputation and excellent network in the tourism industry5
All our consultants either have tourism degrees or previously worked in the tourism industry6
Comprehensive experience in well-developed tourism markets and in emerging ones 7
Highly professional approach in accordance with international consulting standards8
Quality and tailor-made solutions for the hotel, tourism and leisure industry by Kohl &
Partner
Kohl & Partner has seven offices in four countries of the Alpine Region
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About Kohl & Partner
Offices
Villach (Austria)Kohl & Partner GmbHBahnhofstraße 8
9500 Villach, Österreich
Tel.: +43 4242 21123e-mail: villach@kohl.at
Vienna (Austria)Kohl & Partner GmbHWallnerstraße 3
1010 Wien, Österreich
Tel.: +43 1 53263350e-mail: wien@kohl.at
Innsbruck (Austria)Kohl & Partner GmbHSOHO II – Grabenweg 686020 Innsbruck, Österreich
Tel.: +43 512 214315e-mail: innsbruck@kohl.at
Munich (Germany)Kohl & Partner München GmbHValpichlerstraße 49
80686 München, Deutschland
Tel.: +49 89 58977374e-mail: muenchen@kohl-int.com
Stuttgart (Germany)Kohl & Partner StuttgartRechbergstraße 22
73550 Waldstetten, Deutschland
Tel.: + 49 7171 9477011 e-mail: stuttgart@kohl-int.com
South Tyrol (Italy)Kohl & Partner GmbHUlrich-v.-Taufersstraße 1439030 Gais, Italien
Tel.: +39 0474 504100e-mail: suedtirol@kohl.at
Zurich (Switzerland)Kohl & Partner Schweiz AGThurgauerstraße 728050 Zürich, Schweiz
Tel.: +41 445 335040e-mail: zuerich@kohl-int.ch
Additionally, we provide our clients with local contacts in another seven countries
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About Kohl & Partner
Local contacts
BulgariaRalitsa VrabevskaTel.: +359 882 42 89 12e-mail: ralitsa.vrabevska@kohl-int.com
AlbaniaIlir LondoTel.: + 355 692 09 12 05e-mail: Ilir.londo@kohl-int.com
RomaniaChristopher ShonnTel.: +40 722 20 06 01e-mail: christopher.shonn@kohl-int.com
HungaryBalint NemethTel.: +36 707 790704e-mail: balint.nemeth@kohl-int.com
MacedoniaAleksandar IvanovskiTel.: +389 722 05184e-mail: aleksandar.ivanovski@kohl-int.com
RussiaElena SmirnovaTel.: +7 962 915 34 67e-mail: elena.smirnova@kohl-int.com
TurkeyAynur KuytuTel.: +90 312 466 32 74e-mail: aynur.kuytu@kohl-int.com
Kohl & Partner offers consulting services in three business units
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About Kohl & Partner
Tourism InfrastructureTourism DestinationsHotels & Resorts
Main services• Feasibility Studies
• Hotel Valuations
• Operator Selections
• Strategy & Positioning Concepts
• Business Plans
• Asset Management
• Marketing Plans
• Coaching
• Controlling & Budgeting
• Pricing strategies
Main services• Tourism Master Plans / Tourism
Development Programs (local, regional and national)
• Hotel Master Plans for Destinations
• Concepts for Professional Organizational Structures in Tourism
• Quality Improvement Programs
• Marketing Plans
• Concepts for Tourism Cards
• Strategy & Positioning Concepts
Main servicesPreparation of Feasibility Studies, Development Concepts and Marketing Plans for• Aqua Parks• Cable Cars• Golf Courses• Museums / Infotainment
Facilities• Conference Centers • Tourism Attractions• Theme Parks / Entertainment
Facilities
Example: Tourism Master/Development PlanContent
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About Kohl & Partner
ANALYSIS
• Market analysiso Analysis of the framework
conditions relevant for tourismo Evaluation of the current
tourism parameterso Identification and description
of the most important existing tourism destinations and tourism attractions
o Description of the current activities of the public administration regarding marketing and management of tourism
•Trend analysis•Potential analysis
o Definition of the most promising geographic areas for tourism development
o Definition of the most promising types of tourism
•Competitor analysis•SWOT analysis
IMPLEMENTATION
STRATEGY ACTION PLAN
• Definition of a power-full long-term vision for tourism develop-ment
• Determination of the Tourism USP (Unique Selling Proposition) of a destination
• Strategic positioning, defining the key pillars of positioning
• Key development strategies for a professional tourism development in the destination
• Marketing strategies including definition of main source markets and target groups
Concrete action plan including recommen-dations for• Professional
organizational/management structure in tourism
• Tourism marketing• Quality improvement• Tourism product
development• General
infrastructure• Necessary framework
conditions• Tourism education• Important tourism
projects
Example: Tourism Master/Development PlanDevelopment process
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About Kohl & Partner
PowerfulVision
Strategy A
Strategy B
Strategy C
Strategy D
Strategy E
Strategy FCurrent
Situation
Guidelines
Guidelines
Example: Feasibility Study (hotel project)Content
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About Kohl & Partner
ANALYSIS
• Market analysiso Assessment of the latest
available tourism statisticso Analysis of the current hotel
supplyo Analysis of the key economic
parameters of relevant competitors
o Determination of the expected future hotel supply
o SWOT-analysis for the market environment
• Trend analysis (hotel industry)
•Location analysiso Detailed analysis of the
defined locationo Detailed evaluation of the
project site according to the Kohl & Partner Scoring Model
o SWOT-analysis for the location
IMPLEMENTATION
CONCEPT PROFITABILITY
• Strategic concepto Definition of
influencing factorso Preparation of a
concept fact sheeto Development of a
detailed concept for all functional areas
o Preparation of a rough strategic sales & marketing concept
o Preparation of a detailed staff plan
•Investment concepto Preparation of a rough
floor program including the space requirements for each functional area
o Estimation of the total investment (including costs for construction, FF&E, planning and development, pre-opening, financing)
Detailed economic forecast for 10 years in three scenarios (optimistic, realistic and pessimistic) including
• Revenue projection for each profit center
• Expanses projection according to the type of expense
• Earnings forecast for 10 years until the NOI (=Net Operating Income)
• Financing mix including the costs for capital servicing
• Cash-flow projection
• Yield forecast (ROI and ROE)
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1. About Kohl & Partner
2. Our references
3. Our experts
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Selected References
International references• Tourism Master Plan for the Ionic Coast between
Llogara and Qeparo, Albania• Tourism Development Plan for the Mountain Resort
Shahdag, Azerbaijan• Business Plan for a planned Mountain Resort
Klekovaca, Bosnia-Hercegovina• Tourism Master Plan for the Mountain Resort
Jahorina, Bosnia-Hercegovina• Creative Tourism Development Plan for Neum,
Bosnia-Herzegovina• Tourism Master Plan for Split/Dalmatia Region,
Croatia• Tourism Master Plan for Brijuni Riviera, Croatia• Tourism Development Program for Szolnok, Hungary• Tourism Master Plan for Kurdistan Region, Iraq• Tourism Master Plan for South Kazakhstan,
Kazakhstan
• Tourism Action Plan for South Kazakhstan, Kazakhstan
• Development Plan for Wine Tourism in South Kosovo, Kosovo
• National Tourism Strategy for Macedonia• Rural tourism marketing plan for Poland• Project Evaluation and Marketing Concept for the
planned Mountain Resort Arieseni, Romania• Destination Audit for Piatra Neamt, Romania• Tourism Master Plan for Cheboksary, Russia• Tourism Master Plan for Tatarstan Republic, Russia• Tourism Development Plan for Kavkazkye
Mineralnye Vody, Russia• Tourism Master Plan for Bashkortostan Repbulic,
Russia• Market Analysis & Potential Analysis for tourism
development in Krasnoyarsk Krai, Russia• Destination Audit for Yamalo-Nenets Autonomous
Okrug, Russia
Tourism Destinations
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Selected References
• Destination Audit for Berdsk (Novosibirsk Oblast), Russia
• Expert paper on the planned tourism cluster “Severni Mir” near Yakutsk, Russia
• Tourism Master Plan for the Mountain Resorts “Kopaonik” and “Divcibare”, Serbia
• Tourism and Marketing Strategies for Ljubljana, Slovenia
• Tourism Master Plan for Sinop Province, Turkey• Business Plan for the planned Mountain Resort
Borzhava, Ukraine
References German-speaking markets• Tourism Strategy for the province of Lower Austria,
Austria• Master Plan for cultural tourism in the destination
“Viennese Alps”, Austria• Development of a tourism strategy for Kleinwalsertal,
Austria
• Hotel Master Plan for the region Bodensee-Alpenrhein, Austria
• Strategic Concept for the National Park Hohe Tauern in Austria
• Tourism Concept for the destination Lech/Zürs, Austria
• Tourism Strategy for Salzburg Province, Austria• Participation in the development process of the new
tourism law of Carinthia Province, Austria• Tourism Master Plan for Brandenburg Province,
Germany• Brand and Tourism Strategy for Tübingen, Germany• Development of a Tourism Card for the destination
Tegernsee, Germany• Tourism Concept for Baden-Württemberg Province,
Germany• Strategic Concept for the destination Schwarzwald,
Germany• Tourism Concept for the Ruhrtal Region, Germany
Tourism Destinations
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Selected References
• New organizational structure for the Destination Management Company in Chiemgau/Chiemsee, Germany
• Tourism Concept for the island of Juist, Germany• Development of tourism guidelines for the region
Oberallgäu, Germany• Tourism Concept for South Tyrol Province, Italy• Quality Improvement Program for the region of Lana,
Italy
Tourism Destinations
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Selected References
International references• Business Plan and Tourism Consultancy for a harbour,
real estate and hotel-resort development in Kalaja e Turres, Albania
• Pre-Study for a holiday resort project near Vlora, Albania
• Feasibility Studies for three planned hotels in the Mountain Resort Shahdag, Azerbaijan
• Feasibility Study for a hotel project in Trebinje, Bosnia-Hercegovina
• Potential analysis and strategic hotel development concept for an airport hotel in Sarajevo, Bosnia-Herzegovina
• Concept Development and Marketing Strategy for a 4-star spa hotel in Varvara, Bulgaria
• Concept Development and Business Plan for a 5-star hotel in the Spa Destination Dolna Banya, Bulgaria
• Optimization Plan for hotel operations in a 4-star spa hotel in Bansko, Bulgaria
• Feasibility Study and Operator Selection for a 5 star hotel in Sofia, Bulgaria
• Feasibility Study for a business hotel in Sofia, Bulgaria
• Concept for a 4-star boutique hotel in Sofia, Bulgaria• Concept Development and Business Plan for a 4-star
country club resort in Borovets, Bulgaria• Pre-Feasibility Study for an upscale resort hotel in
Split, Croatia• Concept Development and repositioning of hotels of
the RHR group (now Valamar) in Rabac, Porec, Krk and Dubrovnik, Croatia
• Concept Development for a 3-star green lifestyle hotel in Prague, Czech Republic
• Market and Technical Feasibility Study for the Spa & Wellness Resort Tskaltubo, Georgia
• Feasibility Study for a resort hotel in the Peloponnese Region, Greece
• Second Opinion for a 4-star city hotel with 120 rooms in Budapest, Hungary
Hotels & Resorts
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Selected References
• Feasibility study for an airport- and conference hotel in Budapest, Hungary
• Feasibility Study for a 4-star hotel in Visegrad, Hungary
• Second Opinion for a 4-star spa & conference hotel with 140 rooms in Bük, Hungary
• Feasibility Study for a hotel as part of a mixed use development in Shymkent, Kazakhstan
• Feasibility Study for a 4-star Lifestyle Art Hotel in Riga, Latvia
• Feasibility Study for five hotels in Ulcinj, Montenegro• Feasibility Study for a 4-star hotel with conference
center and aqua park in Warsaw, Poland• Feasibility study for two hotel projects in Bucharest,
Romania• Feasibility Study for a 150 rooms mid-scale hotel in
Timisoara, Romania• Concept and Pre-Feasibility for a luxury Golf & Spa
Resort near Krasnodar, Russia
• Concept development for a 4-star design hotel in Belgrade, Serbia
• Best-use study for the hotels of Telekom Slovenije, Slovenia
References German-speaking markets• Feasibility Study for a midscale hotel with 180 rooms
in Vienna, Austria• Operator Selection for a 3-star hotel in Graz, Austria• Feasibility Study for luxury club hotel in Schladming,
Austria• Feasibility Study for a 4-star superior leisure hotel in
Alpbach, Austria• Business Plan for a 4-star leisure hotel in Großarl,
Austria• Feasibility Study for an enlargement of an existing 4-
star hotel resort at lake Wörthersee in Pörtschach, Austria
• Feasibility Study for an event resort at lake Wolfgangsee in St. Wolfgang, Austria
Hotels & Resorts
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Selected References
• Feasibility Study for a 5-star hotel in Bad Kleinkirchheim, Austria
• Feasibility Study for a Golf and Spa Resort in the Spa Destination Stegersbach, Austria
• Feasibility Study for a Wine & Spa Resort in Langenlois, Austria
• Feasibility Study for a 4 star hotel in Radolfzell, Germany
• Feasibility Study for a hotel on a ship in Luzern, Switzerland
• Positioning Strategy and Operator Selection for a Business Hotel in St. Gallen, Switzerland
• Valuation of a hotel resort in Silvaplana, Switzerland• Hotel search, evaluation, price negociation and
leading purchasing process including legal processes for a foreign investor in Interlaken, Switzerland
• Feasiblity Study, Operater search and evaluation, investor search for a new 4 star hotel in Sedrun, Switzerland
Hotels & Resorts
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Selected References
International references• Demand Analysis and Concept Optimization for a
sport & leisure facility in Minsk, Belarus• Feasibility Study for a cable car project near Opatija,
Croatia• Pre-Feasibility Study for a cable car project near
Opatija, Croatia• Feasibility study for a planned skiing area in Arieseni,
Romania• Economic evaluation of a planned nature-based
amusement park in Moscow, Russia• Feasibility Study for an aqua park project in Moscow,
Russia
References German-speaking markets• Concept Development for the Thermal Aqua Park in
Villach, Austria• Restructuring Concept for the Thermal Aqua Park
Loipersdorf, Austria
• Feasibility Study for a 18 hole golf course in Hollersbach, Austria
• Feasibility Study for the enlargement of the ropeway system in Turracher Höhe, Austria
• Potential Analysis for an education and entertainment facility called “Salt World” dedicated to the topic of salt in Hallein, Austria
• Tourism Concept for the castle “Wasserburg” in Laa an der Thaya, Austria
• Lift Development Concept for the Mountain Resort Katschberg, Austria
• Concept Development and Feasibility Study for an animal park in Rosegg, Austria
• Feasibility Study for a 18 hole golf course in Retz, Austria
• Location Evaluation and Feasibility Study for a “Sound of Music” museum in Salzburg, Austria
• Tourism Concept and Feasibility Study for the castle “Juliusburg” in Stetteldorf, Austria
Tourism Infrastructure
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Selected References
• Demand Analysis including revenue forecast for a tree top paths in Schruns, Austria
• Concept and Feasibility Study for the Mountain Resort Krippenstein, Austria
• Feasibility Study for an aqua park in the city of Salzburg, Austria
• Concept Development and Feasibility Study for an adventure world for children in Windischgarsten, Austria
• Feasibility Study and Marketing Plan for an education and entertainment facility called “Wine World” dedicated to the topic of wine in Langenlois, Austria
• Feasibility Study for the museum situated in the villa of the former Austrian emperor in Bad Ischl, Austria
• Strategic Development Concept for 42 communal aqua parks in Vienna, Austria
• Concept Development of a themed road called “Wine road” in the province of Lower Austria, Austria
• Action Plan to increase the attractiveness of the different themed roads called “Panorama Roads” in the province of Salzburg, Austria
Tourism Infrastructure
• Concept Development to increase the attractiveness of the city lake in Bad Waldsee, Germany
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1. About Kohl & Partner
2. Our references
3. Our experts
For international tourism projects please contact our experts
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Our experts
Christopher Hinteregger
Position: Head of “Tourism Destinations International”
Focus on: Tourism Destinations - Tourism Infrastructure
Mobile: +43 664 110 92 69
E-mail: christopher.hinteregger@kohl.at
Andre Gribi
Position: Head of “Hotels & Resorts International”
Focus on: Hotel Industry – Investor Relations
Mobile: +41 792 50 36 06
E-mail: andre.gribi@kohl-int.ch
Our team for international projects
Christopher Hinteregger
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Our experts
Position: Head of “Tourism Destinations International”
Years with the company: 10 years Nationality: Austrian
Selected projects:• Tourism Master Plan for Tatarstan Republic, Russia• Tourism Master Plan for Kurdistan Region, Iraq• Tourism Development Plan for Kavkazkye Mineralnye Vody,
Russia• Tourism Development Plan for the Mountain Resort Shahdag,
Azerbaijan• Tourism Master Plan for South Kazakhstan, Kazakhstan• Development Strategy for wine tourism for South Kosovo,
Kosovo• Tourism Development Plan for the city of Szolnok, Hungary• Marketing Strategy for a planned Mountain Resort in Arieseni,
Romania• Destination Audit for the city of Piatra Neamt, Romania• Tourism Master Plan for Bashkortostan Republic, Russia• Tourism Master Plan for the Mountain Resort Jahorina,
Bosnia-Hercegovina• Tourism Master Plan for Split/Dalmatia Region, Croatia• Feasibility Study for a cable car project near Opatija, Croatia
Working experience:• 09/2003 – 12/2007
Junior Consultant and Consultant with Kohl & Partner Hotel & Tourism Consulting
• 01/2008 – 07/2008Senior Consultant with Roland Berger Strategy Consultants in Moscow (Russia)
• 07/2008 – 02/2009Associate Director with Horwath HTL in Moscow (Russia)
• 03/2009 – 11/2014Head of “International Projects” with Kohl & Partner
• 12/2014 – todayPartner and Head of “Tourism Destinations International” with Kohl & Partner
Education:Graduate at the University for Applied Science „IMC“ in Krems (Austria) in 2003 studying Tourism Management
Andre Gribi
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Our experts
Position: Head of “Hotels & Resorts International”
Years with the company: 5 years Nationality: Swiss
Selected projects:• Business Plan and Tourism Consultancy for a harbour, real
estate and hotel-resort development in Kalaja e Turres - Albania
• Market and Technical Feasibility Study for the Spa & Wellness Resort (18 hotels) Tskaltubo, Georgia
• Hotel search, evaluation, price negotiation and leading purchasing process including legal processes for a foreign investor in Interlaken – Switzerland
• Feasibility Study, Operator Selection and Investor Search for a 4-star hotel in Sedrun, Switzerland
• Feasibility Study, Operator Selection for a 4-star hotel in St. Gallen, Switzerland
• Feasibility Study for a 5-star hotel in Sofia, Bulgaria• PPP project for the region of Apatin, Serbia• Representing the buyer for a hotel in Belgrade, Serbia
Working experience:• 08/1978 – 12/2000
Positions in banking, accounting and consulting – independent from 03/1987
• 01/1996 – 12/2000Board President Hotel Victoria, Wengen
• 01/2001 – 12/2003Director Marketing/Tour Operator hotel group “Ferienverein”, Switzerland
• 01/2004 – 12/2005Lecturer at the Swiss Hotel Management School in Montreux, Switzerland
• 01/2004 – todayKohl & Partner in Sofia, Bulgaria
Education:Swiss Graduate Tourism Executive HSW – Lucerne University of Applied Science & Arts, Diploma Swiss Financial Expert, Swiss Banking Association, Basel, Bachelors Degree, Swiss Graduate Accountant. AKAD School, Zürich, Switzerland
• 04/2010 – todayManaging Partner „Kohl & Partner Zurich“
• 12/2014 – todayHead of „Hotels & Resorts International“
To find out more about Kohl & Partner please visit our website or register for one of our newsletters
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Kohl & Partner – Quality in tourism
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