hinchas app
Post on 16-Jan-2017
73 Views
Preview:
TRANSCRIPT
Football isn't a game, nor a sport, it's a religion
OURMISSION
To be the best experience available for football fans worldwide
Hinchas pla�orm curates, organizes and displays football content from Twi�er, customizing the experience for every kind of fan. It is available as a website, as well as an app for iOS and Android devices.
THE ULTIMATE
FAN TOOLKIT
PRODUCT
Hincha's team picks the best accounts in Twitter - the leading social network for sports - and organizes them into channels.
CONTENT
Information on each team
Local and international news
Player’s tweets
Live goals
Humor
Curiosities
Interviews
Challenges
Trending Topics
SECTIONS
TEAM CHANNELS CALENDAREvery tweet regarding the team, sorted by category
For every type of content Match dates and results for local and international leagues
STRATEGICOPPORTUNITIESFOR SPONSORS
Take over football’s second screen conversation
Approach their audience in context
Communicate spontaneously and organically
Gain a place in the fans’ mobile devices through a great tool
Execute marketing actions, deliver communications, contests and campaigns through a single channel
THE FAN’SWEEK
People who are passionate for this sport consume news, videos, jokes with a di�erent approach depending on the stage of the week.
TRUE FANS ARE HUNGRY FOR FOOTBALL
ALL THROUGH THE WEEK
Entertainment
CALMEntertainment
CALMPre-match information Second Screen
EXPECTATION Post-match information
ANALYSISCLIMAX
THE FAN’SWEEK
BRANDING & CONTENT
MARKETING�e brand is the fan’s companion throughout the week, with premium presence inside the pla�orm.
FOOTBALL ENTERTAINMENT
BRANDING & CONTENT MARKETING
Sponsored by
Splash Screen Tweet Background Interstitial Banner
Sponsor Ad Sponsor Ad
Mena es convocado para defenderel titulo de la Seleccion
Futbol Club@futbolclub
Futbol Club
�e Sponsor keeps the fan informed through an exclusive channel with the latest football news.
EVERYTHING
YOU NEED TO KNOW
BRANDING & CONTENT
MARKETING
Sponsored by
12:30
CANALES
Sponsor Futbol
TENDENCIAS
TODO LO QUE NECESITAS SABER
Entrar a Sponsor Futbol
Goles en Vivo
Periodistas
Media
Curiosidades
Seleccion
Sponsored Channel Selected Content Promotional Banner
BRANDING & CONTENT MARKETING
CROSSMARKETINGPromote actions taking place inside or outside the pla�orm through segmented communication.
Segmentable Full Screen in-app ads
Querés vivir el próximo clásico desde el campo de juego?
PARTICIPÁ!
CLIMAXA weekly awaited moment, where everything spins around football.A Hashtag set by the Sponsor becomes the main proposal in the pla�orm for fans to come together and share their love for their team and sport.
EXPERIENCE
#hashtag
PASSION
MATCH DAY
TRENDING TOPIC #hashtag
Push Notification Featured in Home Screen In-app camera
TENDENÇAS
TUDO O QUE VOCÊ PRECISA SABER
Entrar no Brahma Futebol
12:30
#hashtag
Lo Mejor Lo Ultimo
ANALYSIS�e start of the week gives room for conversation, taunting and discussion between friends, colleagues and schoolmates.�e Sponsor joins this stage with videos recollecting the weekend’s action.
AFTER THE PARTY
POST MATCH
SPONSORED VIDEO
Push Notification Featured in Home Screen In-app player
SPONSOREDCHALLENGES
During important matches, the pla�orm launches sponsored challenges for users to upload photos showing their passion for the chance to win an aspirational prize(merchandising, jerseys, ...)
SPECIAL MATCHES
DESERVE STRONG ACTIONS
THE CLASSICS
SPONSORED CHALLENGES
Featured in Home screen Interactive Landing Voting system
RIVER-BOCA
STRATEGICALLIANCEWe created a new and original pla�orm, which we keep improving in order to create the best possible experience for a football fan.
We trust that the Sponsor will �nd in our pla�orm an optimal channel to reach their audience and become a part of the weekly football conversation.
top related