fuente: ipsos chile, santiago, 2do semestre 2014 audiencias santiago 2do semestre 2014 terminar...

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AudienciasSantiago

2do Semestre 2014

Terminar

C1C2C3D

C1C2C3

C1C2

C2C3D

C3D

C2C3

C1

SANTIAGO

Más de 25 Años

C2

C3

C1C2C3D

C1C2C3

C1C2

C2C3D

C3D

C2C3

C1

SANTIAGO

Más de 15 Años

C2

C3

Cuadro General

Mayores de 25 Años

Mayores de 15 Años

C1C2C3D

C1C2C3

C1C2

C2C3D

C3D

C2C3

C1

SANTIAGO

25 a 44 Años

C2

C3

C1C2C3D

C1C2C3

C1C2

C2C3D

C3D

C2C3

C1

SANTIAGO

15 a 24 Años

C2

C3

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C1C2C3D++ 25 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGOC1C2C3D, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

3.4%

3.5%

3.5%

3.6%

3.8%

4.4%

4.6%

4.6%

4.7%

5.3%

5.9%

6.1%

7.5%

7.6%

7.7%

0% 1% 2% 3% 4% 5% 6% 7% 8%

CAROLINA FM (99.3)

ROMANTICA FM (104.1)

AGRICULTURA AM-FM (570 - 92.1)

ADN FM (91.7)

OASIS FM (102.1)

CONCIERTO FM (88.5)

FMDOS FM ( 98.5 )

CANDELA FM (95.3)

FUTURO FM (88.9)

ACTIVA FM (92.5)

BIO-BIO FM (99.7)

PUDAHUEL FM (90.5)

COOPERATIVA AM-FM (760 - 93.3)

IMAGINA FM (88.1)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) CORAZON FM (101.3) IMAGINA FM (88.1) COOPERATIVA AM-FM (760 - 93.3) PUDAHUEL FM (90.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, HOMBRES MAYORES DE 25 AÑOS

3.7%

3.8%

3.9%

4.2%

4.3%

5.0%

5.0%

5.4%

5.5%

5.6%

7.4%

7.5%

7.8%

8.4%

9.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

EL CONQUISTADOR FM (91.3)

OASIS FM (102.1)

RADIO UNO FM (97.1)

CAROLINA FM (99.3)

CANDELA FM (95.3)

UNIVERSO FM (93.7)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

ADN FM (91.7)

ACTIVA FM (92.5)

BIO-BIO FM (99.7)

IMAGINA FM (88.1)

FUTURO FM (88.9)

CORAZON FM (101.3)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, HOMBRES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) CORAZON FM (101.3) FUTURO FM (88.9) IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, MUJERES MAYORES DE 25 AÑOS

2.7%

2.7%

2.7%

3.4%

3.7%

3.8%

4.4%

4.9%

5.0%

5.6%

6.0%

6.8%

7.1%

7.7%

8.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

EL CONQUISTADOR FM (91.3)

RADIO DISNEY FM (104.9)

CAROLINA FM (99.3)

CONCIERTO FM (88.5)

PLAY FM (100.9)

OASIS FM (102.1)

BIO-BIO FM (99.7)

CANDELA FM (95.3)

ACTIVA FM (92.5)

ROMANTICA FM (104.1)

COOPERATIVA AM-FM (760 - 93.3)

FMDOS FM ( 98.5 )

CORAZON FM (101.3)

IMAGINA FM (88.1)

PUDAHUEL FM (90.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

PUDAHUEL FM (90.5) IMAGINA FM (88.1) CORAZON FM (101.3) FMDOS FM (98.5) COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C1C2C3++ 25 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

4.1%

4.2%

4.3%

4.8%

4.9%

5.0%

5.2%

5.2%

5.4%

5.5%

5.8%

6.0%

7.6%

8.6%

10.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

INFINITA FM (100.1)

PUDAHUEL FM (90.5)

UNIVERSO FM (93.7)

PLAY FM (100.9)

ACTIVA FM (92.5)

EL CONQUISTADOR FM (91.3)

FMDOS FM ( 98.5 )

AGRICULTURA AM-FM (570 - 92.1)

ADN FM (91.7)

FUTURO FM (88.9)

OASIS FM (102.1)

CONCIERTO FM (88.5)

IMAGINA FM (88.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) CONCIERTO FM (88.5) OASIS FM (102.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, HOMBRES MAYORES DE 25 AÑOS

4.2%

4.3%

4.7%

5.0%

5.3%

5.6%

5.9%

6.9%

7.2%

7.2%

7.2%

8.0%

9.1%

10.9%

12.6%

0% 2% 4% 6% 8% 10% 12% 14%

DUNA FM (89.7)

RADIO UNO FM (97.1)

INFINITA FM (100.1)

ACTIVA FM (92.5)

SONAR FM (105.3)

OASIS FM (102.1)

EL CONQUISTADOR FM (91.3)

UNIVERSO FM (93.7)

IMAGINA FM (88.1)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

ADN FM (91.7)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, HOMBRES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) ADN FM (91.7) CONCIERTO FM (88.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, MUJERES MAYORES DE 25 AÑOS

3.5%

3.7%

4.0%

4.1%

4.2%

4.8%

4.9%

5.7%

6.0%

6.1%

6.4%

6.6%

7.6%

7.9%

8.9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

INFINITA FM (100.1)

CORAZON FM (101.3)

TOP FM (103.3)

EL CONQUISTADOR FM (91.3)

RADIO DISNEY FM (104.9)

ACTIVA FM (92.5)

CONCIERTO FM (88.5)

PLAY FM (100.9)

OASIS FM (102.1)

PUDAHUEL FM (90.5)

ROMANTICA FM (104.1)

BIO-BIO FM (99.7)

FMDOS FM ( 98.5 )

IMAGINA FM (88.1)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) FMDOS FM (98.5) ROMANTICA FM (104.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C1C2++ 25 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

4.4%

4.9%

5.2%

5.2%

5.4%

5.8%

5.8%

6.1%

6.3%

6.5%

6.6%

6.7%

7.6%

10.4%

13.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

RADIO DISNEY FM (104.9)

FMDOS FM ( 98.5 )

BEETHOVEN FM (96.5)

EL CONQUISTADOR FM (91.3)

DUNA FM (89.7)

INFINITA FM (100.1)

AGRICULTURA AM-FM (570 - 92.1)

FUTURO FM (88.9)

ADN FM (91.7)

PLAY FM (100.9)

IMAGINA FM (88.1)

CONCIERTO FM (88.5)

OASIS FM (102.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) OASIS FM (102.1) CONCIERTO FM (88.5) IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, HOMBRES MAYORES DE 25 AÑOS

5.2%

5.8%

5.9%

6.1%

6.3%

6.5%

6.9%

7.0%

7.0%

7.8%

8.1%

8.8%

10.1%

12.6%

15.6%

0% 2% 4% 6% 8% 10% 12% 14% 16%

PLAY FM (100.9)

IMAGINA FM (88.1)

BEETHOVEN FM (96.5)

EL CONQUISTADOR FM (91.3)

INFINITA FM (100.1)

DUNA FM (89.7)

UNIVERSO FM (93.7)

OASIS FM (102.1)

SONAR FM (105.3)

CONCIERTO FM (88.5)

AGRICULTURA AM-FM (570 - 92.1)

ADN FM (91.7)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, HOMBRES MAYORES DE 25 AÑOS

0%

1%

2%

3%

4%

5%

6%

7%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) ADN FM (91.7) AGRICULTURA AM-FM (570 - 92.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, MUJERES MAYORES DE 25 AÑOS

4.2%

4.4%

4.5%

4.6%

4.7%

5.2%

5.7%

5.8%

6.6%

7.2%

7.4%

7.6%

8.2%

8.3%

11.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

TOP FM (103.3)

DUNA FM (89.7)

EL CONQUISTADOR FM (91.3)

BEETHOVEN FM (96.5)

PAULA FM (100.5)

INFINITA FM (100.1)

CONCIERTO FM (88.5)

RADIO DISNEY FM (104.9)

ROMANTICA FM (104.1)

FMDOS FM ( 98.5 )

IMAGINA FM (88.1)

PLAY FM (100.9)

OASIS FM (102.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, MUJERES MAYORES DE 25 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) OASIS FM (102.1) PLAY FM (100.9) IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C2C3++ 25 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

4.2%

4.3%

4.7%

4.7%

4.8%

4.9%

4.9%

5.1%

5.2%

5.5%

5.5%

5.8%

8.0%

8.1%

9.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

PLAY FM (100.9)

UNIVERSO FM (93.7)

CORAZON FM (101.3)

PUDAHUEL FM (90.5)

ADN FM (91.7)

AGRICULTURA AM-FM (570 - 92.1)

EL CONQUISTADOR FM (91.3)

OASIS FM (102.1)

FMDOS FM ( 98.5 )

ACTIVA FM (92.5)

FUTURO FM (88.9)

CONCIERTO FM (88.5)

IMAGINA FM (88.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) CONCIERTO FM (88.5) FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, HOMBRES MAYORES DE 25 AÑOS

4.0%

4.4%

5.0%

5.0%

5.2%

5.6%

5.9%

6.9%

6.9%

7.0%

7.4%

7.9%

9.0%

10.6%

11.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

CAROLINA FM (99.3)

RADIO UNO FM (97.1)

CORAZON FM (101.3)

SONAR FM (105.3)

OASIS FM (102.1)

ACTIVA FM (92.5)

EL CONQUISTADOR FM (91.3)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

UNIVERSO FM (93.7)

ADN FM (91.7)

IMAGINA FM (88.1)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, HOMBRES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) IMAGINA FM (88.1) ADN FM (91.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, MUJERES MAYORES DE 25 AÑOS

3.4%

3.8%

4.0%

4.2%

4.4%

4.8%

4.9%

5.1%

5.3%

5.9%

6.5%

7.0%

7.6%

8.1%

8.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

RADIO UNO FM (97.1)

CANDELA FM (95.3)

EL CONQUISTADOR FM (91.3)

TOP FM (103.3)

CORAZON FM (101.3)

CONCIERTO FM (88.5)

PLAY FM (100.9)

OASIS FM (102.1)

ACTIVA FM (92.5)

BIO-BIO FM (99.7)

ROMANTICA FM (104.1)

PUDAHUEL FM (90.5)

FMDOS FM ( 98.5 )

COOPERATIVA AM-FM (760 - 93.3)

IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

IMAGINA FM (88.1) COOPERATIVA AM-FM (760 - 93.3) FMDOS FM (98.5) PUDAHUEL FM (90.5) ROMANTICA FM (104.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C2C3D++ 25 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

3.1%

3.1%

3.1%

3.4%

3.5%

4.0%

4.5%

4.5%

5.2%

5.2%

5.7%

6.5%

6.6%

7.9%

8.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

RADIO UNO FM (97.1)

OASIS FM (102.1)

AGRICULTURA AM-FM (570 - 92.1)

ROMANTICA FM (104.1)

CAROLINA FM (99.3)

CONCIERTO FM (88.5)

FMDOS FM ( 98.5 )

FUTURO FM (88.9)

CANDELA FM (95.3)

BIO-BIO FM (99.7)

ACTIVA FM (92.5)

COOPERATIVA AM-FM (760 - 93.3)

PUDAHUEL FM (90.5)

IMAGINA FM (88.1)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) IMAGINA FM (88.1) PUDAHUEL FM (90.5) COOPERATIVA AM-FM (760 - 93.3) ACTIVA FM (92.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, HOMBRES MAYORES DE 25 AÑOS

3.3%

3.4%

3.9%

4.3%

4.5%

4.8%

4.8%

4.8%

5.0%

6.1%

6.8%

7.6%

7.9%

8.0%

9.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

OASIS FM (102.1)

EL CONQUISTADOR FM (91.3)

RADIO UNO FM (97.1)

CAROLINA FM (99.3)

AGRICULTURA AM-FM (570 - 92.1)

CANDELA FM (95.3)

ADN FM (91.7)

UNIVERSO FM (93.7)

CONCIERTO FM (88.5)

ACTIVA FM (92.5)

BIO-BIO FM (99.7)

FUTURO FM (88.9)

IMAGINA FM (88.1)

COOPERATIVA AM-FM (760 - 93.3)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, HOMBRES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) CORAZON FM (101.3) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, MUJERES MAYORES DE 25 AÑOS

2.5%

2.8%

2.8%

3.0%

3.0%

3.2%

3.8%

5.2%

5.3%

5.5%

5.5%

6.7%

7.8%

8.0%

9.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

TOP FM (103.3)

ARMONIA FM (104.5)

CAROLINA FM (99.3)

OASIS FM (102.1)

PLAY FM (100.9)

CONCIERTO FM (88.5)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

ACTIVA FM (92.5)

ROMANTICA FM (104.1)

CANDELA FM (95.3)

FMDOS FM ( 98.5 )

IMAGINA FM (88.1)

CORAZON FM (101.3)

PUDAHUEL FM (90.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

6.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

PUDAHUEL FM (90.5) CORAZON FM (101.3) IMAGINA FM (88.1) FMDOS FM (98.5) CANDELA FM (95.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C3D++ 25 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

2.6%

2.9%

3.1%

3.2%

3.2%

3.4%

3.6%

4.0%

4.4%

4.4%

6.1%

6.2%

7.9%

8.1%

10.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

UNIVERSO FM (93.7)

RADIO UNO FM (97.1)

ROMANTICA FM (104.1)

ARMONIA FM (104.5)

CONCIERTO FM (88.5)

CAROLINA FM (99.3)

BIO-BIO FM (99.7)

FUTURO FM (88.9)

COOPERATIVA AM-FM (760 - 93.3)

FMDOS FM ( 98.5 )

CANDELA FM (95.3)

ACTIVA FM (92.5)

PUDAHUEL FM (90.5)

IMAGINA FM (88.1)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) IMAGINA FM (88.1) PUDAHUEL FM (90.5) ACTIVA FM (92.5) CANDELA FM (95.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, HOMBRES MAYORES DE 25 AÑOS

2.9%

3.5%

3.8%

3.8%

3.9%

4.1%

4.2%

4.4%

4.8%

5.8%

5.8%

6.7%

6.9%

8.4%

11.9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

ARMONIA FM (104.5)

AGRICULTURA AM-FM (570 - 92.1)

ADN FM (91.7)

RADIO UNO FM (97.1)

PUDAHUEL FM (90.5)

UNIVERSO FM (93.7)

CONCIERTO FM (88.5)

CAROLINA FM (99.3)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

CANDELA FM (95.3)

FUTURO FM (88.9)

ACTIVA FM (92.5)

IMAGINA FM (88.1)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, HOMBRES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

6.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) IMAGINA FM (88.1) ACTIVA FM (92.5) FUTURO FM (88.9) CANDELA FM (95.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, MUJERES MAYORES DE 25 AÑOS

1.8%

1.8%

2.0%

2.3%

2.5%

2.5%

3.2%

3.3%

5.1%

5.5%

6.4%

6.5%

7.9%

9.8%

11.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

PLAY FM (100.9)

TOP FM (103.3)

RADIO UNO FM (97.1)

CONCIERTO FM (88.5)

BIO-BIO FM (99.7)

CAROLINA FM (99.3)

COOPERATIVA AM-FM (760 - 93.3)

ARMONIA FM (104.5)

ROMANTICA FM (104.1)

ACTIVA FM (92.5)

CANDELA FM (95.3)

FMDOS FM ( 98.5 )

IMAGINA FM (88.1)

CORAZON FM (101.3)

PUDAHUEL FM (90.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, MUJERES MAYORES DE 25 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

PUDAHUEL FM (90.5) CORAZON FM (101.3) IMAGINA FM (88.1) FMDOS FM (98.5) CANDELA FM (95.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C1++ 25 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

5.0%

5.2%

5.7%

5.8%

6.2%

6.4%

6.7%

7.1%

7.4%

7.5%

7.6%

8.3%

8.6%

10.6%

14.2%

0% 2% 4% 6% 8% 10% 12% 14% 16%

FMDOS FM ( 98.5 )

EL CONQUISTADOR FM (91.3)

FUTURO FM (88.9)

IMAGINA FM (88.1)

RADIO DISNEY FM (104.9)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

BEETHOVEN FM (96.5)

PLAY FM (100.9)

INFINITA FM (100.1)

ADN FM (91.7)

DUNA FM (89.7)

OASIS FM (102.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) OASIS FM (102.1) DUNA FM (89.7) ADN FM (91.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, HOMBRES MAYORES DE 25 AÑOS

4.8%

5.8%

6.0%

6.2%

6.3%

7.3%

7.4%

8.3%

8.4%

8.4%

9.5%

10.5%

10.6%

12.1%

16.5%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

ZERO FM (97.7)

PLAY FM (100.9)

EL CONQUISTADOR FM (91.3)

SONAR FM (105.3)

UNIVERSO FM (93.7)

BEETHOVEN FM (96.5)

OASIS FM (102.1)

CONCIERTO FM (88.5)

AGRICULTURA AM-FM (570 - 92.1)

INFINITA FM (100.1)

FUTURO FM (88.9)

DUNA FM (89.7)

ADN FM (91.7)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, HOMBRES MAYORES DE 25 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) ADN FM (91.7) DUNA FM (89.7) FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, MUJERES MAYORES DE 25 AÑOS

4.7%

5.0%

5.2%

5.3%

6.1%

6.3%

6.7%

7.0%

7.2%

7.4%

8.4%

8.9%

9.3%

9.7%

12.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

AGRICULTURA AM-FM (570 - 92.1)

ADN FM (91.7)

PAULA FM (100.5)

CONCIERTO FM (88.5)

ROMANTICA FM (104.1)

DUNA FM (89.7)

INFINITA FM (100.1)

BEETHOVEN FM (96.5)

IMAGINA FM (88.1)

FMDOS FM ( 98.5 )

RADIO DISNEY FM (104.9)

PLAY FM (100.9)

BIO-BIO FM (99.7)

OASIS FM (102.1)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, MUJERES MAYORES DE 25 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) OASIS FM (102.1) PLAY FM (100.9) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C2++ 25 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

4.3%

4.4%

4.4%

4.7%

4.8%

5.3%

5.4%

5.6%

5.9%

6.3%

6.7%

7.0%

7.1%

10.2%

13.2%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

ROMANTICA FM (104.1)

UNIVERSO FM (93.7)

SONAR FM (105.3)

INFINITA FM (100.1)

FMDOS FM ( 98.5 )

EL CONQUISTADOR FM (91.3)

AGRICULTURA AM-FM (570 - 92.1)

ADN FM (91.7)

PLAY FM (100.9)

FUTURO FM (88.9)

CONCIERTO FM (88.5)

IMAGINA FM (88.1)

OASIS FM (102.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) OASIS FM (102.1) IMAGINA FM (88.1) CONCIERTO FM (88.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, HOMBRES MAYORES DE 25 AÑOS

4.3%

4.9%

5.0%

5.2%

6.2%

6.6%

6.7%

7.2%

7.5%

7.6%

7.8%

8.0%

10.4%

12.9%

15.1%

0% 2% 4% 6% 8% 10% 12% 14% 16%

DUNA FM (89.7)

PLAY FM (100.9)

BEETHOVEN FM (96.5)

INFINITA FM (100.1)

EL CONQUISTADOR FM (91.3)

IMAGINA FM (88.1)

OASIS FM (102.1)

UNIVERSO FM (93.7)

SONAR FM (105.3)

CONCIERTO FM (88.5)

ADN FM (91.7)

AGRICULTURA AM-FM (570 - 92.1)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, HOMBRES MAYORES DE 25 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) AGRICULTURA AM-FM (570 - 92.1) ADN FM (91.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, MUJERES MAYORES DE 25 AÑOS

3.8%

4.3%

4.3%

4.4%

4.5%

4.6%

4.9%

5.9%

6.8%

6.9%

7.1%

7.4%

7.4%

7.8%

11.4%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

PUDAHUEL FM (90.5)

RADIO DISNEY FM (104.9)

PAULA FM (100.5)

INFINITA FM (100.1)

EL CONQUISTADOR FM (91.3)

TOP FM (103.3)

ACTIVA FM (92.5)

CONCIERTO FM (88.5)

PLAY FM (100.9)

ROMANTICA FM (104.1)

FMDOS FM ( 98.5 )

OASIS FM (102.1)

IMAGINA FM (88.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) OASIS FM (102.1) FMDOS FM (98.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C3++ 25 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

4.0%

4.2%

4.3%

4.5%

4.5%

4.7%

4.8%

5.1%

5.6%

6.4%

6.4%

6.5%

6.7%

7.1%

8.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

RADIO UNO FM (97.1)

ADN FM (91.7)

UNIVERSO FM (93.7)

AGRICULTURA AM-FM (570 - 92.1)

CANDELA FM (95.3)

EL CONQUISTADOR FM (91.3)

FUTURO FM (88.9)

CONCIERTO FM (88.5)

FMDOS FM ( 98.5 )

PUDAHUEL FM (90.5)

ACTIVA FM (92.5)

BIO-BIO FM (99.7)

CORAZON FM (101.3)

COOPERATIVA AM-FM (760 - 93.3)

IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, HOMBRES Y MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) IMAGINA FM (88.1) COOPERATIVA AM-FM (760 - 93.3) CORAZON FM (101.3) ACTIVA FM (92.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, HOMBRES MAYORES DE 25 AÑOS

4.0%

4.2%

4.3%

4.6%

5.7%

6.1%

6.4%

6.9%

7.0%

7.3%

7.4%

7.9%

8.8%

8.9%

8.9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

OASIS FM (102.1)

CAROLINA FM (99.3)

CANDELA FM (95.3)

RADIO UNO FM (97.1)

EL CONQUISTADOR FM (91.3)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

UNIVERSO FM (93.7)

ADN FM (91.7)

ACTIVA FM (92.5)

CORAZON FM (101.3)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, HOMBRES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) IMAGINA FM (88.1) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, MUJERES MAYORES DE 25 AÑOS

3.3%

3.4%

3.4%

3.7%

3.8%

4.0%

4.5%

4.6%

5.5%

5.7%

6.1%

6.1%

8.0%

8.6%

9.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

OASIS FM (102.1)

PLAY FM (100.9)

RADIO UNO FM (97.1)

EL CONQUISTADOR FM (91.3)

TOP FM (103.3)

CONCIERTO FM (88.5)

BIO-BIO FM (99.7)

CANDELA FM (95.3)

COOPERATIVA AM-FM (760 - 93.3)

ACTIVA FM (92.5)

CORAZON FM (101.3)

ROMANTICA FM (104.1)

FMDOS FM ( 98.5 )

IMAGINA FM (88.1)

PUDAHUEL FM (90.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, MUJERES MAYORES DE 25 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

PUDAHUEL FM (90.5) IMAGINA FM (88.1) FMDOS FM (98.5) ROMANTICA FM (104.1) CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C1C2C3D++ 15 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

3.2%

3.2%

3.3%

3.3%

3.7%

4.1%

4.5%

4.9%

4.9%

4.9%

5.0%

5.4%

6.3%

6.3%

7.8%

0% 1% 2% 3% 4% 5% 6% 7% 8%

OASIS FM (102.1)

RADIO UNO FM (97.1)

ADN FM (91.7)

ROMANTICA FM (104.1)

CONCIERTO FM (88.5)

CANDELA FM (95.3)

FUTURO FM (88.9)

FMDOS FM ( 98.5 )

ACTIVA FM (92.5)

BIO-BIO FM (99.7)

PUDAHUEL FM (90.5)

CAROLINA FM (99.3)

IMAGINA FM (88.1)

COOPERATIVA AM-FM (760 - 93.3)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) CAROLINA FM (99.3) PUDAHUEL FM (90.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, HOMBRES MAYORES DE 15 AÑOS

3.1%

3.7%

3.8%

3.9%

4.1%

4.1%

4.6%

4.9%

5.1%

6.1%

6.2%

6.2%

7.4%

7.6%

8.4%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

OASIS FM (102.1)

SONAR FM (105.3)

RADIO UNO FM (97.1)

CANDELA FM (95.3)

UNIVERSO FM (93.7)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

ADN FM (91.7)

ACTIVA FM (92.5)

IMAGINA FM (88.1)

CAROLINA FM (99.3)

BIO-BIO FM (99.7)

FUTURO FM (88.9)

COOPERATIVA AM-FM (760 - 93.3)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, HOMBRES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) CORAZON FM (101.3) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, MUJERES MAYORES DE 15 AÑOS

2.9%

3.0%

3.2%

3.6%

3.7%

3.8%

4.3%

4.6%

4.8%

5.2%

5.4%

6.5%

7.2%

7.3%

7.3%

0% 1% 2% 3% 4% 5% 6% 7% 8%

CONCIERTO FM (88.5)

40 PRINCIPALES FM (101.7)

OASIS FM (102.1)

RADIO DISNEY FM (104.9)

BIO-BIO FM (99.7)

PLAY FM (100.9)

CANDELA FM (95.3)

CAROLINA FM (99.3)

ACTIVA FM (92.5)

COOPERATIVA AM-FM (760 - 93.3)

ROMANTICA FM (104.1)

IMAGINA FM (88.1)

CORAZON FM (101.3)

FMDOS FM ( 98.5 )

PUDAHUEL FM (90.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

PUDAHUEL FM (90.5) FMDOS FM (98.5) CORAZON FM (101.3) IMAGINA FM (88.1) ROMANTICA FM (104.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C1C2C3++ 15 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

4.0%

4.0%

4.0%

4.3%

4.5%

4.6%

4.7%

4.9%

5.1%

5.2%

5.2%

5.3%

6.2%

7.2%

9.0%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

CORAZON FM (101.3)

RADIO UNO FM (97.1)

EL CONQUISTADOR FM (91.3)

AGRICULTURA AM-FM (570 - 92.1)

ACTIVA FM (92.5)

PLAY FM (100.9)

ADN FM (91.7)

OASIS FM (102.1)

CONCIERTO FM (88.5)

CAROLINA FM (99.3)

FMDOS FM ( 98.5 )

FUTURO FM (88.9)

IMAGINA FM (88.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) FUTURO FM (88.9) FMDOS FM (98.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, HOMBRES MAYORES DE 15 AÑOS

4.3%

4.4%

4.5%

4.6%

4.8%

5.4%

5.6%

5.8%

5.9%

5.9%

6.1%

7.0%

8.5%

9.1%

10.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

CORAZON FM (101.3)

RADIO UNO FM (97.1)

ACTIVA FM (92.5)

OASIS FM (102.1)

EL CONQUISTADOR FM (91.3)

SONAR FM (105.3)

UNIVERSO FM (93.7)

IMAGINA FM (88.1)

AGRICULTURA AM-FM (570 - 92.1)

CAROLINA FM (99.3)

CONCIERTO FM (88.5)

ADN FM (91.7)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, HOMBRES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) ADN FM (91.7) CONCIERTO FM (88.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, MUJERES MAYORES DE 15 AÑOS

3.7%

3.7%

3.8%

4.1%

4.6%

4.6%

5.1%

5.1%

5.2%

5.5%

5.6%

6.0%

6.6%

7.6%

7.9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

CORAZON FM (101.3)

TOP FM (103.3)

40 PRINCIPALES FM (101.7)

CONCIERTO FM (88.5)

ACTIVA FM (92.5)

CAROLINA FM (99.3)

PUDAHUEL FM (90.5)

RADIO DISNEY FM (104.9)

OASIS FM (102.1)

BIO-BIO FM (99.7)

PLAY FM (100.9)

ROMANTICA FM (104.1)

IMAGINA FM (88.1)

COOPERATIVA AM-FM (760 - 93.3)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) ROMANTICA FM (104.1) PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C1C2++ 15 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

4.5%

4.6%

4.7%

4.7%

4.8%

4.8%

5.4%

5.5%

5.5%

5.7%

5.8%

6.2%

6.5%

8.7%

11.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

SONAR FM (105.3)

DUNA FM (89.7)

INFINITA FM (100.1)

FMDOS FM ( 98.5 )

AGRICULTURA AM-FM (570 - 92.1)

RADIO DISNEY FM (104.9)

CAROLINA FM (99.3)

IMAGINA FM (88.1)

ADN FM (91.7)

CONCIERTO FM (88.5)

FUTURO FM (88.9)

PLAY FM (100.9)

OASIS FM (102.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) OASIS FM (102.1) PLAY FM (100.9) FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, HOMBRES MAYORES DE 15 AÑOS

4.7%

4.8%

5.0%

5.2%

5.5%

5.5%

5.7%

5.9%

6.6%

6.7%

7.2%

7.7%

9.5%

10.5%

13.1%

0% 2% 4% 6% 8% 10% 12% 14%

BEETHOVEN FM (96.5)

PLAY FM (100.9)

EL CONQUISTADOR FM (91.3)

INFINITA FM (100.1)

DUNA FM (89.7)

UNIVERSO FM (93.7)

OASIS FM (102.1)

CAROLINA FM (99.3)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

SONAR FM (105.3)

ADN FM (91.7)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, HOMBRES MAYORES DE 15 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) ADN FM (91.7) SONAR FM (105.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, MUJERES MAYORES DE 15 AÑOS

3.9%

3.9%

4.1%

4.3%

4.4%

4.9%

5.0%

6.2%

6.3%

6.8%

7.1%

7.1%

7.2%

7.4%

10.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

TOP FM (103.3)

ACTIVA FM (92.5)

PAULA FM (100.5)

INFINITA FM (100.1)

40 PRINCIPALES FM (101.7)

CONCIERTO FM (88.5)

CAROLINA FM (99.3)

ROMANTICA FM (104.1)

IMAGINA FM (88.1)

RADIO DISNEY FM (104.9)

BIO-BIO FM (99.7)

OASIS FM (102.1)

FMDOS FM ( 98.5 )

PLAY FM (100.9)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) PLAY FM (100.9) FMDOS FM (98.5) OASIS FM (102.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C2C3++ 15 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

4.0%

4.0%

4.0%

4.1%

4.3%

4.3%

4.6%

4.9%

5.0%

5.2%

5.3%

5.3%

6.6%

6.8%

8.2%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

EL CONQUISTADOR FM (91.3)

AGRICULTURA AM-FM (570 - 92.1)

PUDAHUEL FM (90.5)

RADIO UNO FM (97.1)

ADN FM (91.7)

OASIS FM (102.1)

CORAZON FM (101.3)

CONCIERTO FM (88.5)

ACTIVA FM (92.5)

FUTURO FM (88.9)

CAROLINA FM (99.3)

FMDOS FM ( 98.5 )

IMAGINA FM (88.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) FMDOS FM (98.5) CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, HOMBRES MAYORES DE 15 AÑOS

4.2%

4.6%

4.8%

5.0%

5.1%

5.1%

5.6%

5.8%

5.8%

6.0%

6.4%

6.5%

8.5%

8.8%

9.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

OASIS FM (102.1)

RADIO UNO FM (97.1)

EL CONQUISTADOR FM (91.3)

ACTIVA FM (92.5)

SONAR FM (105.3)

CORAZON FM (101.3)

AGRICULTURA AM-FM (570 - 92.1)

UNIVERSO FM (93.7)

CONCIERTO FM (88.5)

CAROLINA FM (99.3)

IMAGINA FM (88.1)

ADN FM (91.7)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, HOMBRES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) ADN FM (91.7) IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, MUJERES MAYORES DE 15 AÑOS

3.7%

3.9%

4.0%

4.1%

4.2%

4.5%

4.6%

4.7%

4.9%

5.1%

6.0%

6.1%

6.8%

6.9%

7.9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

RADIO UNO FM (97.1)

TOP FM (103.3)

CONCIERTO FM (88.5)

RADIO DISNEY FM (104.9)

CORAZON FM (101.3)

OASIS FM (102.1)

CAROLINA FM (99.3)

PLAY FM (100.9)

BIO-BIO FM (99.7)

ACTIVA FM (92.5)

PUDAHUEL FM (90.5)

ROMANTICA FM (104.1)

IMAGINA FM (88.1)

COOPERATIVA AM-FM (760 - 93.3)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) ROMANTICA FM (104.1) PUDAHUEL FM (90.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C2C3D++ 15 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

2.6%

2.8%

3.2%

3.3%

3.5%

4.3%

4.4%

4.6%

4.8%

5.3%

5.4%

5.5%

5.5%

6.5%

8.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

OASIS FM (102.1)

ADN FM (91.7)

RADIO UNO FM (97.1)

ROMANTICA FM (104.1)

CONCIERTO FM (88.5)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

CANDELA FM (95.3)

FMDOS FM ( 98.5 )

ACTIVA FM (92.5)

CAROLINA FM (99.3)

PUDAHUEL FM (90.5)

COOPERATIVA AM-FM (760 - 93.3)

IMAGINA FM (88.1)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) IMAGINA FM (88.1) COOPERATIVA AM-FM (760 - 93.3) PUDAHUEL FM (90.5) CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, HOMBRES MAYORES DE 15 AÑOS

2.8%

3.3%

3.7%

3.8%

3.9%

4.2%

4.3%

4.4%

5.5%

5.7%

6.3%

6.5%

6.7%

7.2%

9.4%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

EL CONQUISTADOR FM (91.3)

SONAR FM (105.3)

AGRICULTURA AM-FM (570 - 92.1)

RADIO UNO FM (97.1)

UNIVERSO FM (93.7)

CONCIERTO FM (88.5)

ADN FM (91.7)

CANDELA FM (95.3)

ACTIVA FM (92.5)

BIO-BIO FM (99.7)

CAROLINA FM (99.3)

IMAGINA FM (88.1)

COOPERATIVA AM-FM (760 - 93.3)

FUTURO FM (88.9)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, HOMBRES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) FUTURO FM (88.9) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1) CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, MUJERES MAYORES DE 15 AÑOS

2.6%

2.6%

2.7%

2.8%

3.1%

3.1%

4.4%

4.6%

4.8%

5.1%

5.3%

6.6%

7.2%

8.0%

8.0%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

RADIO UNO FM (97.1)

40 PRINCIPALES FM (101.7)

CONCIERTO FM (88.5)

RADIO DISNEY FM (104.9)

PLAY FM (100.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

CAROLINA FM (99.3)

CANDELA FM (95.3)

ACTIVA FM (92.5)

ROMANTICA FM (104.1)

IMAGINA FM (88.1)

FMDOS FM ( 98.5 )

PUDAHUEL FM (90.5)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) PUDAHUEL FM (90.5) FMDOS FM (98.5) IMAGINA FM (88.1) ROMANTICA FM (104.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C3D++ 15 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

2.3%

2.7%

2.7%

2.8%

3.0%

3.1%

3.7%

3.8%

4.9%

5.3%

5.5%

5.7%

6.5%

6.8%

10.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

40 PRINCIPALES FM (101.7)

CONCIERTO FM (88.5)

ARMONIA FM (104.5)

RADIO UNO FM (97.1)

BIO-BIO FM (99.7)

ROMANTICA FM (104.1)

COOPERATIVA AM-FM (760 - 93.3)

FUTURO FM (88.9)

FMDOS FM ( 98.5 )

CAROLINA FM (99.3)

CANDELA FM (95.3)

ACTIVA FM (92.5)

PUDAHUEL FM (90.5)

IMAGINA FM (88.1)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) IMAGINA FM (88.1) PUDAHUEL FM (90.5) ACTIVA FM (92.5) CANDELA FM (95.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, HOMBRES MAYORES DE 15 AÑOS

2.4%

2.9%

3.3%

3.3%

3.4%

3.5%

3.5%

4.1%

4.9%

5.3%

6.2%

6.4%

6.4%

6.9%

11.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

ARMONIA FM (104.5)

AGRICULTURA AM-FM (570 - 92.1)

PUDAHUEL FM (90.5)

UNIVERSO FM (93.7)

RADIO UNO FM (97.1)

ADN FM (91.7)

CONCIERTO FM (88.5)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

CANDELA FM (95.3)

ACTIVA FM (92.5)

FUTURO FM (88.9)

CAROLINA FM (99.3)

IMAGINA FM (88.1)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, HOMBRES MAYORES DE 15 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) IMAGINA FM (88.1) CAROLINA FM (99.3) FUTURO FM (88.9) ACTIVA FM (92.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, MUJERES MAYORES DE 15 AÑOS

2.0%

2.0%

2.1%

2.2%

2.3%

2.7%

3.0%

4.4%

5.0%

5.2%

5.7%

6.6%

7.3%

9.5%

9.9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

CONCIERTO FM (88.5)

PLAY FM (100.9)

BIO-BIO FM (99.7)

RADIO UNO FM (97.1)

40 PRINCIPALES FM (101.7)

COOPERATIVA AM-FM (760 - 93.3)

ARMONIA FM (104.5)

CAROLINA FM (99.3)

ROMANTICA FM (104.1)

ACTIVA FM (92.5)

CANDELA FM (95.3)

IMAGINA FM (88.1)

FMDOS FM ( 98.5 )

PUDAHUEL FM (90.5)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, MUJERES MAYORES DE 15 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) PUDAHUEL FM (90.5) FMDOS FM (98.5) IMAGINA FM (88.1) CANDELA FM (95.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C1++ 15 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

4.9%

5.0%

5.3%

5.4%

5.4%

5.7%

5.8%

6.3%

6.4%

6.5%

7.1%

7.1%

7.1%

9.1%

12.3%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

FMDOS FM ( 98.5 )

CAROLINA FM (99.3)

AGRICULTURA AM-FM (570 - 92.1)

FUTURO FM (88.9)

40 PRINCIPALES FM (101.7)

CONCIERTO FM (88.5)

BEETHOVEN FM (96.5)

INFINITA FM (100.1)

RADIO DISNEY FM (104.9)

ADN FM (91.7)

OASIS FM (102.1)

DUNA FM (89.7)

PLAY FM (100.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) PLAY FM (100.9) DUNA FM (89.7) OASIS FM (102.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, HOMBRES MAYORES DE 15 AÑOS

5.0%

5.1%

5.1%

5.6%

5.9%

6.1%

6.7%

6.9%

7.0%

7.1%

8.8%

8.8%

9.1%

10.2%

14.1%

0% 2% 4% 6% 8% 10% 12% 14% 16%

40 PRINCIPALES FM (101.7)

PLAY FM (100.9)

UNIVERSO FM (93.7)

CAROLINA FM (99.3)

BEETHOVEN FM (96.5)

OASIS FM (102.1)

SONAR FM (105.3)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

INFINITA FM (100.1)

DUNA FM (89.7)

FUTURO FM (88.9)

ADN FM (91.7)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, HOMBRES MAYORES DE 15 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) ADN FM (91.7) FUTURO FM (88.9) DUNA FM (89.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, MUJERES MAYORES DE 15 AÑOS

4.4%

4.5%

4.7%

5.6%

5.6%

5.7%

5.8%

5.8%

6.1%

7.5%

8.0%

8.0%

9.0%

9.2%

10.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

CAROLINA FM (99.3)

CONCIERTO FM (88.5)

PAULA FM (100.5)

DUNA FM (89.7)

INFINITA FM (100.1)

ROMANTICA FM (104.1)

BEETHOVEN FM (96.5)

40 PRINCIPALES FM (101.7)

IMAGINA FM (88.1)

FMDOS FM ( 98.5 )

OASIS FM (102.1)

BIO-BIO FM (99.7)

PLAY FM (100.9)

RADIO DISNEY FM (104.9)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, MUJERES MAYORES DE 15 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) RADIO DISNEY FM (104.9) PLAY FM (100.9) OASIS FM (102.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C2++ 15 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

4.0%

4.3%

4.4%

4.5%

4.6%

4.6%

5.0%

5.6%

5.7%

5.8%

5.8%

6.1%

6.1%

8.5%

11.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

TOP FM (103.3)

EL CONQUISTADOR FM (91.3)

RADIO UNO FM (97.1)

AGRICULTURA AM-FM (570 - 92.1)

SONAR FM (105.3)

FMDOS FM ( 98.5 )

ADN FM (91.7)

PLAY FM (100.9)

CAROLINA FM (99.3)

CONCIERTO FM (88.5)

IMAGINA FM (88.1)

FUTURO FM (88.9)

OASIS FM (102.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) OASIS FM (102.1) FUTURO FM (88.9) IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, HOMBRES MAYORES DE 15 AÑOS

4.1%

4.7%

5.1%

5.1%

5.3%

5.5%

5.8%

6.0%

6.4%

6.5%

6.9%

7.5%

9.9%

10.6%

12.5%

0% 2% 4% 6% 8% 10% 12% 14%

INFINITA FM (100.1)

PLAY FM (100.9)

EL CONQUISTADOR FM (91.3)

RADIO UNO FM (97.1)

IMAGINA FM (88.1)

OASIS FM (102.1)

UNIVERSO FM (93.7)

CAROLINA FM (99.3)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

ADN FM (91.7)

SONAR FM (105.3)

FUTURO FM (88.9)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, HOMBRES MAYORES DE 15 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) SONAR FM (105.3) ADN FM (91.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, MUJERES MAYORES DE 15 AÑOS

3.6%

3.8%

3.8%

4.3%

4.7%

5.1%

5.4%

5.5%

6.3%

6.4%

6.5%

6.5%

6.6%

7.1%

9.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

40 PRINCIPALES FM (101.7)

RADIO UNO FM (97.1)

PAULA FM (100.5)

TOP FM (103.3)

ACTIVA FM (92.5)

CONCIERTO FM (88.5)

CAROLINA FM (99.3)

RADIO DISNEY FM (104.9)

IMAGINA FM (88.1)

ROMANTICA FM (104.1)

PLAY FM (100.9)

BIO-BIO FM (99.7)

OASIS FM (102.1)

FMDOS FM ( 98.5 )

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FMDOS FM (98.5) OASIS FM (102.1) PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C3++ 15 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

3.7%

3.8%

3.8%

3.8%

3.9%

4.2%

4.6%

5.0%

5.4%

5.4%

5.8%

5.9%

5.9%

6.6%

7.2%

0% 1% 2% 3% 4% 5% 6% 7% 8%

AGRICULTURA AM-FM (570 - 92.1)

CANDELA FM (95.3)

ADN FM (91.7)

EL CONQUISTADOR FM (91.3)

RADIO UNO FM (97.1)

CONCIERTO FM (88.5)

FUTURO FM (88.9)

CAROLINA FM (99.3)

PUDAHUEL FM (90.5)

BIO-BIO FM (99.7)

FMDOS FM ( 98.5 )

ACTIVA FM (92.5)

COOPERATIVA AM-FM (760 - 93.3)

CORAZON FM (101.3)

IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, HOMBRES Y MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

IMAGINA FM (88.1) CORAZON FM (101.3) COOPERATIVA AM-FM (760 - 93.3) ACTIVA FM (92.5) FMDOS FM (98.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, HOMBRES MAYORES DE 15 AÑOS

3.2%

3.6%

4.2%

4.6%

5.0%

5.3%

5.8%

5.9%

6.2%

6.5%

7.3%

7.3%

7.3%

7.3%

7.4%

0% 1% 2% 3% 4% 5% 6% 7% 8%

SONAR FM (105.3)

CANDELA FM (95.3)

RADIO UNO FM (97.1)

EL CONQUISTADOR FM (91.3)

AGRICULTURA AM-FM (570 - 92.1)

CONCIERTO FM (88.5)

UNIVERSO FM (93.7)

CAROLINA FM (99.3)

ADN FM (91.7)

ACTIVA FM (92.5)

IMAGINA FM (88.1)

COOPERATIVA AM-FM (760 - 93.3)

BIO-BIO FM (99.7)

CORAZON FM (101.3)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, HOMBRES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) FUTURO FM (88.9) CORAZON FM (101.3) COOPERATIVA AM-FM (760 - 93.3) IMAGINA FM (88.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, MUJERES MAYORES DE 15 AÑOS

3.1%

3.2%

3.3%

3.5%

3.6%

3.7%

4.0%

4.1%

4.6%

5.3%

5.8%

5.9%

7.1%

8.0%

8.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

RADIO DISNEY FM (104.9)

CONCIERTO FM (88.5)

PLAY FM (100.9)

TOP FM (103.3)

RADIO UNO FM (97.1)

BIO-BIO FM (99.7)

CANDELA FM (95.3)

CAROLINA FM (99.3)

COOPERATIVA AM-FM (760 - 93.3)

ACTIVA FM (92.5)

ROMANTICA FM (104.1)

CORAZON FM (101.3)

IMAGINA FM (88.1)

PUDAHUEL FM (90.5)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, MUJERES MAYORES DE 15 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) PUDAHUEL FM (90.5) IMAGINA FM (88.1) CORAZON FM (101.3) ROMANTICA FM (104.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C1C2C3D25 a 44 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, HOMBRES Y MUJERES DE 25 A 44 AÑOS

4.2%

4.2%

4.4%

4.5%

4.6%

4.7%

5.0%

5.1%

5.3%

5.5%

6.0%

7.4%

7.5%

8.9%

9.0%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

ADN FM (91.7)

CANDELA FM (95.3)

TOP FM (103.3)

ROMANTICA FM (104.1)

BIO-BIO FM (99.7)

SONAR FM (105.3)

RADIO UNO FM (97.1)

COOPERATIVA AM-FM (760 - 93.3)

CONCIERTO FM (88.5)

PLAY FM (100.9)

CAROLINA FM (99.3)

FUTURO FM (88.9)

FMDOS FM ( 98.5 )

CORAZON FM (101.3)

ACTIVA FM (92.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, HOMBRES Y MUJERES MAYORES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

ACTIVA FM (92.5) CORAZON FM (101.3) FMDOS FM (98.5) FUTURO FM (88.9) CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, HOMBRES DE 25 A 44 AÑOS

3.4%

3.4%

3.7%

4.3%

5.0%

5.6%

5.9%

6.0%

6.3%

6.5%

6.5%

7.4%

9.2%

9.4%

12.0%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

CANDELA FM (95.3)

TIEMPO FM (95.9)

TOP FM (103.3)

PLAY FM (100.9)

UNIVERSO FM (93.7)

RADIO UNO FM (97.1)

CONCIERTO FM (88.5)

BIO-BIO FM (99.7)

ADN FM (91.7)

SONAR FM (105.3)

COOPERATIVA AM-FM (760 - 93.3)

CAROLINA FM (99.3)

ACTIVA FM (92.5)

CORAZON FM (101.3)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, HOMBRES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FUTURO FM (88.9) CORAZON FM (101.3) ACTIVA FM (92.5) CAROLINA FM (99.3) COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, MUJERES DE 25 A 44 AÑOS

3.7%

3.7%

3.7%

4.5%

4.6%

4.7%

4.9%

5.0%

5.2%

6.1%

6.7%

7.7%

8.5%

8.7%

11.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

IMAGINA FM (88.1)

COOPERATIVA AM-FM (760 - 93.3)

PAULA FM (100.5)

RADIO UNO FM (97.1)

CAROLINA FM (99.3)

CONCIERTO FM (88.5)

RADIO DISNEY FM (104.9)

CANDELA FM (95.3)

TOP FM (103.3)

PUDAHUEL FM (90.5)

PLAY FM (100.9)

ROMANTICA FM (104.1)

CORAZON FM (101.3)

ACTIVA FM (92.5)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) ACTIVA FM (92.5) CORAZON FM (101.3) ROMANTICA FM (104.1) PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C1C2C3 25 a 44 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, HOMBRES Y MUJERES DE 25 A 44 AÑOS

4.6%

4.9%

5.4%

5.7%

6.1%

6.1%

6.6%

6.8%

7.0%

7.4%

7.7%

8.1%

8.1%

8.1%

8.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

CORAZON FM (101.3)

ROMANTICA FM (104.1)

RADIO DISNEY FM (104.9)

CAROLINA FM (99.3)

ADN FM (91.7)

RADIO UNO FM (97.1)

TOP FM (103.3)

BIO-BIO FM (99.7)

SONAR FM (105.3)

CONCIERTO FM (88.5)

COOPERATIVA AM-FM (760 - 93.3)

FMDOS FM ( 98.5 )

PLAY FM (100.9)

ACTIVA FM (92.5)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, HOMBRES Y MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FUTURO FM (88.9) ACTIVA FM (92.5) PLAY FM (100.9) FMDOS FM (98.5) COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, HOMBRES DE 25 A 44 AÑOS

4.7%

4.9%

5.2%

5.3%

6.1%

6.4%

6.4%

7.0%

8.1%

8.2%

8.9%

9.2%

9.6%

9.7%

13.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

TIEMPO FM (95.9)

CORAZON FM (101.3)

TOP FM (103.3)

ZERO FM (97.7)

PLAY FM (100.9)

UNIVERSO FM (93.7)

RADIO UNO FM (97.1)

CAROLINA FM (99.3)

ACTIVA FM (92.5)

CONCIERTO FM (88.5)

BIO-BIO FM (99.7)

ADN FM (91.7)

COOPERATIVA AM-FM (760 - 93.3)

SONAR FM (105.3)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, HOMBRES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) FUTURO FM (88.9) SONAR FM (105.3) COOPERATIVA AM-FM (760 - 93.3) ADN FM (91.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, MUJERES DE 25 A 44 AÑOS

4.2%

4.3%

4.5%

4.7%

5.1%

5.5%

5.8%

5.8%

6.6%

7.6%

8.0%

8.2%

8.6%

10.0%

12.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

CORAZON FM (101.3)

SONAR FM (105.3)

CAROLINA FM (99.3)

BIO-BIO FM (99.7)

PUDAHUEL FM (90.5)

PAULA FM (100.5)

COOPERATIVA AM-FM (760 - 93.3)

RADIO UNO FM (97.1)

CONCIERTO FM (88.5)

RADIO DISNEY FM (104.9)

TOP FM (103.3)

ACTIVA FM (92.5)

ROMANTICA FM (104.1)

PLAY FM (100.9)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) PLAY FM (100.9) ROMANTICA FM (104.1) ACTIVA FM (92.5) TOP FM (103.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C1C2 25 a 44 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, HOMBRES Y MUJERES DE 25 A 44 AÑOS

5.6%

5.7%

5.7%

5.9%

6.2%

6.9%

7.4%

7.5%

7.6%

7.8%

8.4%

8.4%

9.5%

10.4%

10.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

ROMANTICA FM (104.1)

RADIO UNO FM (97.1)

ACTIVA FM (92.5)

ZERO FM (97.7)

CAROLINA FM (99.3)

TOP FM (103.3)

ADN FM (91.7)

RADIO DISNEY FM (104.9)

FMDOS FM ( 98.5 )

BIO-BIO FM (99.7)

SONAR FM (105.3)

CONCIERTO FM (88.5)

FUTURO FM (88.9)

COOPERATIVA AM-FM (760 - 93.3)

PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, HOMBRES Y MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

PLAY FM (100.9) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) CONCIERTO FM (88.5) SONAR FM (105.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, HOMBRES DE 25 A 44 AÑOS

4.8%

5.1%

5.2%

5.7%

6.1%

6.4%

6.8%

7.1%

8.3%

9.3%

9.6%

10.5%

12.2%

12.7%

14.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

15%

16%

TIEMPO FM (95.9)

TOP FM (103.3)

ACTIVA FM (92.5)

RADIO UNO FM (97.1)

DUNA FM (89.7)

UNIVERSO FM (93.7)

CAROLINA FM (99.3)

ZERO FM (97.7)

PLAY FM (100.9)

CONCIERTO FM (88.5)

BIO-BIO FM (99.7)

ADN FM (91.7)

COOPERATIVA AM-FM (760 - 93.3)

SONAR FM (105.3)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, HOMBRES DE 25 A 44 AÑOS

0%

1%

2%

3%

4%

5%

6%

7%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) FUTURO FM (88.9) SONAR FM (105.3) COOPERATIVA AM-FM (760 - 93.3) ADN FM (91.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, MUJERES DE 25 A 44 AÑOS

4.4%

4.6%

4.7%

5.6%

5.7%

6.0%

6.2%

7.6%

7.8%

8.6%

8.7%

9.7%

10.6%

11.9%

13.3%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

ADN FM (91.7)

ZERO FM (97.7)

DUNA FM (89.7)

CAROLINA FM (99.3)

RADIO UNO FM (97.1)

BIO-BIO FM (99.7)

ACTIVA FM (92.5)

CONCIERTO FM (88.5)

PAULA FM (100.5)

COOPERATIVA AM-FM (760 - 93.3)

TOP FM (103.3)

ROMANTICA FM (104.1)

RADIO DISNEY FM (104.9)

FMDOS FM ( 98.5 )

PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

PLAY FM (100.9) FMDOS FM (98.5) RADIO DISNEY FM (104.9) ROMANTICA FM (104.1) TOP FM (103.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C2C3 25 a 44 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, HOMBRES Y MUJERES DE 25 A 44 AÑOS

4.5%

4.8%

5.4%

5.5%

5.8%

6.3%

6.7%

6.7%

6.8%

6.9%

6.9%

7.0%

8.3%

8.6%

9.2%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

UNIVERSO FM (93.7)

ROMANTICA FM (104.1)

CORAZON FM (101.3)

ADN FM (91.7)

CAROLINA FM (99.3)

RADIO UNO FM (97.1)

BIO-BIO FM (99.7)

SONAR FM (105.3)

TOP FM (103.3)

COOPERATIVA AM-FM (760 - 93.3)

CONCIERTO FM (88.5)

PLAY FM (100.9)

FMDOS FM ( 98.5 )

FUTURO FM (88.9)

ACTIVA FM (92.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, HOMBRES Y MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

ACTIVA FM (92.5) FUTURO FM (88.9) FMDOS FM (98.5) PLAY FM (100.9) CONCIERTO FM (88.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, HOMBRES DE 25 A 44 AÑOS

4.4%

4.5%

5.3%

5.4%

5.9%

6.7%

6.8%

7.0%

7.6%

8.4%

8.7%

8.9%

9.1%

9.2%

13.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

TIEMPO FM (95.9)

ZERO FM (97.7)

PLAY FM (100.9)

TOP FM (103.3)

CORAZON FM (101.3)

RADIO UNO FM (97.1)

UNIVERSO FM (93.7)

CAROLINA FM (99.3)

CONCIERTO FM (88.5)

ADN FM (91.7)

COOPERATIVA AM-FM (760 - 93.3)

BIO-BIO FM (99.7)

ACTIVA FM (92.5)

SONAR FM (105.3)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, HOMBRES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) FUTURO FM (88.9) SONAR FM (105.3) ACTIVA FM (92.5) COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, MUJERES DE 25 A 44 AÑOS

4.2%

4.5%

4.6%

4.7%

4.9%

5.0%

5.8%

5.9%

6.0%

6.2%

8.1%

8.6%

8.6%

9.3%

12.4%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

SONAR FM (105.3)

BIO-BIO FM (99.7)

CAROLINA FM (99.3)

PAULA FM (100.5)

CORAZON FM (101.3)

COOPERATIVA AM-FM (760 - 93.3)

RADIO DISNEY FM (104.9)

PUDAHUEL FM (90.5)

RADIO UNO FM (97.1)

CONCIERTO FM (88.5)

TOP FM (103.3)

PLAY FM (100.9)

ROMANTICA FM (104.1)

ACTIVA FM (92.5)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) ACTIVA FM (92.5) ROMANTICA FM (104.1) PLAY FM (100.9) TOP FM (103.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C2C3D 25 a 44 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, HOMBRES Y MUJERES DE 25 A 44 AÑOS

3.9%

4.2%

4.2%

4.2%

4.3%

4.4%

4.5%

4.7%

4.7%

5.0%

6.1%

7.2%

7.6%

9.7%

10.0%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

PUDAHUEL FM (90.5)

BIO-BIO FM (99.7)

SONAR FM (105.3)

TOP FM (103.3)

COOPERATIVA AM-FM (760 - 93.3)

ROMANTICA FM (104.1)

PLAY FM (100.9)

CANDELA FM (95.3)

CONCIERTO FM (88.5)

RADIO UNO FM (97.1)

CAROLINA FM (99.3)

FUTURO FM (88.9)

FMDOS FM ( 98.5 )

ACTIVA FM (92.5)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, HOMBRES Y MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) ACTIVA FM (92.5) FMDOS FM (98.5) FUTURO FM (88.9) CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, HOMBRES DE 25 A 44 AÑOS

3.3%

3.5%

3.6%

3.8%

4.9%

5.2%

5.5%

5.5%

5.6%

5.6%

5.8%

7.5%

10.0%

10.5%

11.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

FMDOS FM ( 98.5 )

TOP FM (103.3)

PLAY FM (100.9)

CANDELA FM (95.3)

UNIVERSO FM (93.7)

CONCIERTO FM (88.5)

ADN FM (91.7)

BIO-BIO FM (99.7)

RADIO UNO FM (97.1)

COOPERATIVA AM-FM (760 - 93.3)

SONAR FM (105.3)

CAROLINA FM (99.3)

ACTIVA FM (92.5)

CORAZON FM (101.3)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, HOMBRES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FUTURO FM (88.9) CORAZON FM (101.3) ACTIVA FM (92.5) CAROLINA FM (99.3) SONAR FM (105.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, MUJERES DE 25 A 44 AÑOS

3.0%

3.0%

3.6%

3.9%

4.2%

4.4%

4.7%

4.9%

5.5%

5.6%

6.7%

7.6%

9.4%

9.5%

11.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

PAULA FM (100.5)

COOPERATIVA AM-FM (760 - 93.3)

RADIO DISNEY FM (104.9)

IMAGINA FM (88.1)

CONCIERTO FM (88.5)

RADIO UNO FM (97.1)

CAROLINA FM (99.3)

TOP FM (103.3)

PLAY FM (100.9)

CANDELA FM (95.3)

PUDAHUEL FM (90.5)

ROMANTICA FM (104.1)

ACTIVA FM (92.5)

CORAZON FM (101.3)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) CORAZON FM (101.3) ACTIVA FM (92.5) ROMANTICA FM (104.1) PUDAHUEL FM (90.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C3D 25 a 44 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, HOMBRES Y MUJERES DE 25 A 44 AÑOS

2.8%

2.9%

2.9%

3.2%

3.7%

3.9%

3.9%

4.7%

4.9%

5.7%

5.9%

6.3%

7.5%

10.6%

12.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

PLAY FM (100.9)

UNIVERSO FM (93.7)

BIO-BIO FM (99.7)

TOP FM (103.3)

CONCIERTO FM (88.5)

ROMANTICA FM (104.1)

IMAGINA FM (88.1)

RADIO UNO FM (97.1)

PUDAHUEL FM (90.5)

CANDELA FM (95.3)

CAROLINA FM (99.3)

FUTURO FM (88.9)

FMDOS FM ( 98.5 )

ACTIVA FM (92.5)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, HOMBRES Y MUJERES DE 25 A 44 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) ACTIVA FM (92.5) FMDOS FM (98.5) FUTURO FM (88.9) CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, HOMBRES DE 25 A 44 AÑOS

3.0%

3.4%

3.4%

3.5%

3.7%

4.1%

4.2%

4.2%

4.2%

4.6%

5.5%

7.7%

10.5%

11.3%

13.2%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

LA CLAVE FM (92.9)

SONAR FM (105.3)

FMDOS FM ( 98.5 )

IMAGINA FM (88.1)

COOPERATIVA AM-FM (760 - 93.3)

BIO-BIO FM (99.7)

UNIVERSO FM (93.7)

CONCIERTO FM (88.5)

ADN FM (91.7)

CANDELA FM (95.3)

RADIO UNO FM (97.1)

CAROLINA FM (99.3)

FUTURO FM (88.9)

ACTIVA FM (92.5)

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, HOMBRES DE 25 A 44 AÑOS

0%

1%

2%

3%

4%

5%

6%

7%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) ACTIVA FM (92.5) FUTURO FM (88.9) CAROLINA FM (99.3) RADIO UNO FM (97.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, MUJERES DE 25 A 44 AÑOS

2.1%

2.1%

2.2%

3.2%

3.4%

3.5%

3.8%

4.2%

4.4%

6.7%

6.7%

8.4%

9.9%

11.6%

11.9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

LA CLAVE FM (92.9)

FUTURO FM (88.9)

SONAR FM (105.3)

CONCIERTO FM (88.5)

PLAY FM (100.9)

TOP FM (103.3)

RADIO UNO FM (97.1)

CAROLINA FM (99.3)

IMAGINA FM (88.1)

ROMANTICA FM (104.1)

CANDELA FM (95.3)

PUDAHUEL FM (90.5)

ACTIVA FM (92.5)

FMDOS FM ( 98.5 )

CORAZON FM (101.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, MUJERES DE 25 A 44 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CORAZON FM (101.3) FMDOS FM (98.5) ACTIVA FM (92.5) PUDAHUEL FM (90.5) CANDELA FM (95.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C1 25 a 44 AÑOSHOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, HOMBRES Y MUJERES DE 25 A 44 AÑOS

5.5%

5.6%

6.1%

6.6%

7.0%

7.1%

7.4%

8.1%

8.5%

8.6%

8.6%

9.5%

10.4%

11.0%

12.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

CAROLINA FM (99.3)

PAULA FM (100.5)

TOP FM (103.3)

INFINITA FM (100.1)

ZERO FM (97.7)

FMDOS FM ( 98.5 )

BIO-BIO FM (99.7)

SONAR FM (105.3)

DUNA FM (89.7)

ADN FM (91.7)

FUTURO FM (88.9)

CONCIERTO FM (88.5)

RADIO DISNEY FM (104.9)

COOPERATIVA AM-FM (760 - 93.3)

PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, HOMBRES Y MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

PLAY FM (100.9) COOPERATIVA AM-FM (760 - 93.3) RADIO DISNEY FM (104.9) CONCIERTO FM (88.5) FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, HOMBRES DE 25 A 44 AÑOS

5.3%

5.3%

5.7%

6.1%

6.8%

7.2%

8.6%

9.1%

9.2%

10.3%

10.9%

11.6%

12.5%

13.2%

13.3%

0% 2% 4% 6% 8% 10% 12% 14%

RADIO UNO FM (97.1)

40 PRINCIPALES FM (101.7)

RADIO DISNEY FM (104.9)

TIEMPO FM (95.9)

CAROLINA FM (99.3)

INFINITA FM (100.1)

ZERO FM (97.7)

BIO-BIO FM (99.7)

PLAY FM (100.9)

DUNA FM (89.7)

CONCIERTO FM (88.5)

SONAR FM (105.3)

ADN FM (91.7)

COOPERATIVA AM-FM (760 - 93.3)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, HOMBRES DE 25 A 44 AÑOS

0%

1%

2%

3%

4%

5%

6%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FUTURO FM (88.9) COOPERATIVA AM-FM (760 - 93.3) ADN FM (91.7) SONAR FM (105.3) CONCIERTO FM (88.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, MUJERES DE 25 A 44 AÑOS

4.8%

5.1%

5.4%

5.6%

5.7%

6.0%

6.6%

7.8%

8.2%

8.4%

8.8%

8.9%

10.8%

15.0%

15.7%

0% 2% 4% 6% 8% 10% 12% 14% 16%

40 PRINCIPALES FM (101.7)

RADIO UNO FM (97.1)

ZERO FM (97.7)

ROCK POP FM (94.1)

BIO-BIO FM (99.7)

INFINITA FM (100.1)

DUNA FM (89.7)

TOP FM (103.3)

CONCIERTO FM (88.5)

ROMANTICA FM (104.1)

COOPERATIVA AM-FM (760 - 93.3)

PAULA FM (100.5)

FMDOS FM ( 98.5 )

RADIO DISNEY FM (104.9)

PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

PLAY FM (100.9) RADIO DISNEY FM (104.9) FMDOS FM (98.5) PAULA FM (100.5) COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C2 25 a 44 AÑOSHOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, HOMBRES Y MUJERES DE 25 A 44 AÑOS

5.2%

5.9%

6.0%

6.0%

6.6%

6.8%

6.8%

7.4%

7.8%

7.9%

8.1%

8.5%

9.8%

10.0%

10.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11%

ZERO FM (97.7)

RADIO DISNEY FM (104.9)

ROMANTICA FM (104.1)

RADIO UNO FM (97.1)

CAROLINA FM (99.3)

ACTIVA FM (92.5)

ADN FM (91.7)

TOP FM (103.3)

CONCIERTO FM (88.5)

FMDOS FM ( 98.5 )

BIO-BIO FM (99.7)

SONAR FM (105.3)

PLAY FM (100.9)

FUTURO FM (88.9)

COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, HOMBRES Y MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) COOPERATIVA AM-FM (760 - 93.3) FUTURO FM (88.9) PLAY FM (100.9) SONAR FM (105.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, HOMBRES DE 25 A 44 AÑOS

4.1%

4.3%

5.5%

5.8%

5.9%

6.3%

6.8%

7.2%

7.8%

8.3%

9.3%

9.9%

11.7%

13.3%

15.7%

0% 2% 4% 6% 8% 10% 12% 14% 16%

TIEMPO FM (95.9)

ROCK POP FM (94.1)

TOP FM (103.3)

ACTIVA FM (92.5)

RADIO UNO FM (97.1)

ZERO FM (97.7)

CAROLINA FM (99.3)

UNIVERSO FM (93.7)

PLAY FM (100.9)

CONCIERTO FM (88.5)

ADN FM (91.7)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

SONAR FM (105.3)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, HOMBRES DE 25 A 44 AÑOS

0%

1%

2%

3%

4%

5%

6%

7%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) FUTURO FM (88.9) SONAR FM (105.3) COOPERATIVA AM-FM (760 - 93.3) ADN FM (91.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, MUJERES DE 25 A 44 AÑOS

4.2%

4.3%

4.3%

6.1%

6.2%

6.3%

7.1%

7.3%

7.8%

8.1%

8.6%

9.2%

10.4%

11.9%

12.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

ZERO FM (97.7)

FUTURO FM (88.9)

ADN FM (91.7)

RADIO UNO FM (97.1)

BIO-BIO FM (99.7)

CAROLINA FM (99.3)

PAULA FM (100.5)

CONCIERTO FM (88.5)

ACTIVA FM (92.5)

RADIO DISNEY FM (104.9)

COOPERATIVA AM-FM (760 - 93.3)

TOP FM (103.3)

ROMANTICA FM (104.1)

PLAY FM (100.9)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) PLAY FM (100.9) ROMANTICA FM (104.1) TOP FM (103.3) COOPERATIVA AM-FM (760 - 93.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C3 25 a 44 AÑOSHOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, HOMBRES Y MUJERES DE 25 A 44 AÑOS

4.3%

4.4%

4.4%

4.7%

4.8%

5.2%

5.3%

5.6%

6.1%

6.3%

6.6%

7.6%

8.1%

8.6%

11.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

COOPERATIVA AM-FM (760 - 93.3)

UNIVERSO FM (93.7)

ADN FM (91.7)

PLAY FM (100.9)

PUDAHUEL FM (90.5)

CAROLINA FM (99.3)

SONAR FM (105.3)

BIO-BIO FM (99.7)

CONCIERTO FM (88.5)

TOP FM (103.3)

RADIO UNO FM (97.1)

FUTURO FM (88.9)

CORAZON FM (101.3)

FMDOS FM ( 98.5 )

ACTIVA FM (92.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, HOMBRES Y MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

ACTIVA FM (92.5) FMDOS FM (98.5) CORAZON FM (101.3) FUTURO FM (88.9) RADIO UNO FM (97.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, HOMBRES DE 25 A 44 AÑOS

4.0%

4.6%

4.8%

5.4%

6.1%

6.4%

6.4%

7.0%

7.2%

7.3%

7.8%

8.0%

8.8%

11.8%

12.3%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

LA CLAVE FM (92.9)

TIEMPO FM (95.9)

FMDOS FM ( 98.5 )

TOP FM (103.3)

SONAR FM (105.3)

COOPERATIVA AM-FM (760 - 93.3)

UNIVERSO FM (93.7)

CONCIERTO FM (88.5)

CAROLINA FM (99.3)

RADIO UNO FM (97.1)

ADN FM (91.7)

BIO-BIO FM (99.7)

CORAZON FM (101.3)

ACTIVA FM (92.5)

FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, HOMBRES DE 25 A 44 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

BIO-BIO FM (99.7) FUTURO FM (88.9) ACTIVA FM (92.5) CORAZON FM (101.3) ADN FM (91.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, MUJERES DE 25 A 44 AÑOS

3.2%

3.8%

3.9%

4.0%

4.5%

5.1%

5.3%

5.9%

6.1%

7.2%

7.3%

7.3%

9.3%

10.5%

12.3%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

CAROLINA FM (99.3)

IMAGINA FM (88.1)

LA CLAVE FM (92.9)

RADIO DISNEY FM (104.9)

SONAR FM (105.3)

CANDELA FM (95.3)

CONCIERTO FM (88.5)

RADIO UNO FM (97.1)

PLAY FM (100.9)

TOP FM (103.3)

ROMANTICA FM (104.1)

CORAZON FM (101.3)

PUDAHUEL FM (90.5)

ACTIVA FM (92.5)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, MUJERES DE 25 A 44 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

5.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) ACTIVA FM (92.5) PUDAHUEL FM (90.5) CORAZON FM (101.3) ROMANTICA FM (104.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C1C2C3D15 a 24 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, HOMBRES Y MUJERES DE 15 A 24 AÑOS

1.8%

2.2%

2.2%

2.7%

2.8%

3.1%

3.4%

3.6%

3.6%

3.7%

4.1%

6.0%

8.1%

9.1%

13.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14%

COOPERATIVA AM-FM (760 - 93.3)

TOP FM (103.3)

CANDELA FM (95.3)

ROMANTICA FM (104.1)

PLAY FM (100.9)

SONAR FM (105.3)

ACTIVA FM (92.5)

ROCK POP FM (94.1)

FUTURO FM (88.9)

RADIO UNO FM (97.1)

RADIO DISNEY FM (104.9)

FMDOS FM ( 98.5 )

CORAZON FM (101.3)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, HOMBRES Y MUJERES MAYORES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) CORAZON FM (101.3) FMDOS FM (98.5) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, HOMBRES DE 15 A 24 AÑOS

1.7%

1.9%

2.1%

2.4%

2.6%

2.7%

2.7%

3.0%

3.5%

3.8%

4.4%

5.8%

8.4%

8.9%

13.7%

0% 2% 4% 6% 8% 10% 12% 14%

BIO-BIO FM (99.7)

ZERO FM (97.7)

COOPERATIVA AM-FM (760 - 93.3)

TOP FM (103.3)

CANDELA FM (95.3)

FMDOS FM ( 98.5 )

ADN FM (91.7)

ACTIVA FM (92.5)

RADIO UNO FM (97.1)

ROCK POP FM (94.1)

SONAR FM (105.3)

FUTURO FM (88.9)

CORAZON FM (101.3)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, HOMBRES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) CORAZON FM (101.3) FUTURO FM (88.9) SONAR FM (105.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3D, MUJERES DE 15 A 24 AÑOS

1.5%

1.5%

1.8%

1.9%

1.9%

3.4%

3.8%

3.8%

4.1%

4.6%

7.2%

7.8%

9.2%

9.3%

12.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

FUTURO FM (88.9)

COOPERATIVA AM-FM (760 - 93.3)

CANDELA FM (95.3)

SONAR FM (105.3)

TOP FM (103.3)

ROCK POP FM (94.1)

RADIO UNO FM (97.1)

ACTIVA FM (92.5)

PLAY FM (100.9)

ROMANTICA FM (104.1)

RADIO DISNEY FM (104.9)

CORAZON FM (101.3)

40 PRINCIPALES FM (101.7)

FMDOS FM ( 98.5 )

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3D, MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) FMDOS FM (98.5) 40 PRINCIPALES FM (101.7) CORAZON FM (101.3) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C1C2C315 a 24 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, HOMBRES Y MUJERES DE 15 A 24 AÑOS

2.3%

2.4%

2.4%

2.8%

2.9%

3.8%

4.2%

4.3%

4.4%

4.9%

5.1%

5.3%

5.4%

10.5%

12.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

COOPERATIVA AM-FM (760 - 93.3)

ROMANTICA FM (104.1)

ZERO FM (97.7)

TOP FM (103.3)

ACTIVA FM (92.5)

PLAY FM (100.9)

FUTURO FM (88.9)

CORAZON FM (101.3)

SONAR FM (105.3)

RADIO UNO FM (97.1)

RADIO DISNEY FM (104.9)

ROCK POP FM (94.1)

FMDOS FM ( 98.5 )

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, HOMBRES Y MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) FMDOS FM (98.5) ROCK POP FM (94.1) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, HOMBRES DE 15 A 24 AÑOS

1.9%

2.1%

2.4%

2.4%

2.5%

3.1%

3.2%

3.3%

4.9%

4.9%

5.6%

5.8%

6.4%

9.8%

13.2%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

FMDOS FM ( 98.5 )

BIO-BIO FM (99.7)

ACTIVA FM (92.5)

PLAY FM (100.9)

COOPERATIVA AM-FM (760 - 93.3)

ZERO FM (97.7)

TOP FM (103.3)

ADN FM (91.7)

RADIO UNO FM (97.1)

CORAZON FM (101.3)

ROCK POP FM (94.1)

SONAR FM (105.3)

FUTURO FM (88.9)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, HOMBRES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) FUTURO FM (88.9) SONAR FM (105.3) ROCK POP FM (94.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2C3, MUJERES DE 15 A 24 AÑOS

1.8%

2.0%

2.1%

2.4%

2.9%

3.5%

3.6%

4.4%

4.9%

5.0%

5.1%

9.0%

9.0%

11.3%

12.0%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

ZERO FM (97.7)

FUTURO FM (88.9)

COOPERATIVA AM-FM (760 - 93.3)

TOP FM (103.3)

SONAR FM (105.3)

ACTIVA FM (92.5)

CORAZON FM (101.3)

ROMANTICA FM (104.1)

RADIO UNO FM (97.1)

ROCK POP FM (94.1)

PLAY FM (100.9)

RADIO DISNEY FM (104.9)

FMDOS FM ( 98.5 )

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2C3, MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) FMDOS FM (98.5) RADIO DISNEY FM (104.9) PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C1C215 a 24 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, HOMBRES Y MUJERES DE 15 A 24 AÑOS

2.3%

2.5%

2.9%

3.0%

3.3%

3.3%

4.2%

4.8%

5.0%

5.4%

5.9%

6.2%

6.7%

12.4%

13.4%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

ADN FM (91.7)

ACTIVA FM (92.5)

CORAZON FM (101.3)

TOP FM (103.3)

COOPERATIVA AM-FM (760 - 93.3)

ZERO FM (97.7)

FMDOS FM ( 98.5 )

FUTURO FM (88.9)

PLAY FM (100.9)

SONAR FM (105.3)

RADIO UNO FM (97.1)

RADIO DISNEY FM (104.9)

ROCK POP FM (94.1)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, HOMBRES Y MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) ROCK POP FM (94.1) RADIO DISNEY FM (104.9) RADIO UNO FM (97.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, HOMBRES DE 15 A 24 AÑOS

1.7%

2.3%

2.4%

3.3%

3.3%

3.4%

3.4%

3.4%

4.1%

6.6%

7.2%

7.4%

7.7%

11.2%

13.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

DUNA FM (89.7)

CONCIERTO FM (88.5)

BIO-BIO FM (99.7)

CORAZON FM (101.3)

TOP FM (103.3)

PLAY FM (100.9)

COOPERATIVA AM-FM (760 - 93.3)

ADN FM (91.7)

ZERO FM (97.7)

RADIO UNO FM (97.1)

ROCK POP FM (94.1)

FUTURO FM (88.9)

SONAR FM (105.3)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, HOMBRES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) SONAR FM (105.3) FUTURO FM (88.9) ROCK POP FM (94.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1C2, MUJERES DE 15 A 24 AÑOS

2.4%

2.5%

2.5%

2.6%

3.1%

3.2%

3.4%

4.3%

5.2%

6.3%

6.6%

7.3%

11.3%

13.1%

13.6%

0% 2% 4% 6% 8% 10% 12% 14%

OASIS FM (102.1)

CORAZON FM (101.3)

ZERO FM (97.7)

TOP FM (103.3)

SONAR FM (105.3)

COOPERATIVA AM-FM (760 - 93.3)

ACTIVA FM (92.5)

ROMANTICA FM (104.1)

RADIO UNO FM (97.1)

ROCK POP FM (94.1)

PLAY FM (100.9)

FMDOS FM ( 98.5 )

RADIO DISNEY FM (104.9)

CAROLINA FM (99.3)

40 PRINCIPALES FM (101.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1C2, MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

40 PRINCIPALES FM (101.7) CAROLINA FM (99.3) RADIO DISNEY FM (104.9) FMDOS FM (98.5) PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C2C315 a 24 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, HOMBRES Y MUJERES DE 15 A 24 AÑOS

2.0%

2.4%

2.5%

2.8%

3.2%

3.3%

4.0%

4.2%

4.5%

4.5%

4.6%

5.2%

5.6%

9.4%

12.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

ZERO FM (97.7)

ADN FM (91.7)

ROMANTICA FM (104.1)

TOP FM (103.3)

PLAY FM (100.9)

ACTIVA FM (92.5)

SONAR FM (105.3)

FUTURO FM (88.9)

CORAZON FM (101.3)

ROCK POP FM (94.1)

RADIO DISNEY FM (104.9)

RADIO UNO FM (97.1)

FMDOS FM ( 98.5 )

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, HOMBRES Y MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) FMDOS FM (98.5) RADIO UNO FM (97.1) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, HOMBRES DE 15 A 24 AÑOS

1.9%

1.9%

2.0%

2.4%

2.4%

2.7%

3.1%

3.3%

5.0%

5.2%

5.3%

5.4%

6.4%

9.1%

13.5%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

11%

12%

13%

14%

COOPERATIVA AM-FM (760 - 93.3)

BIO-BIO FM (99.7)

FMDOS FM ( 98.5 )

PLAY FM (100.9)

ZERO FM (97.7)

ACTIVA FM (92.5)

TOP FM (103.3)

ADN FM (91.7)

ROCK POP FM (94.1)

SONAR FM (105.3)

RADIO UNO FM (97.1)

CORAZON FM (101.3)

FUTURO FM (88.9)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, HOMBRES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) FUTURO FM (88.9) CORAZON FM (101.3) RADIO UNO FM (97.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3, MUJERES DE 15 A 24 AÑOS

1.7%

1.8%

1.9%

2.5%

2.9%

3.6%

3.9%

4.0%

4.1%

4.5%

5.0%

8.1%

9.3%

9.7%

11.6%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

COOPERATIVA AM-FM (760 - 93.3)

OASIS FM (102.1)

FUTURO FM (88.9)

TOP FM (103.3)

SONAR FM (105.3)

CORAZON FM (101.3)

ACTIVA FM (92.5)

PLAY FM (100.9)

ROCK POP FM (94.1)

ROMANTICA FM (104.1)

RADIO UNO FM (97.1)

RADIO DISNEY FM (104.9)

FMDOS FM ( 98.5 )

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3, MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) FMDOS FM (98.5) RADIO DISNEY FM (104.9) RADIO UNO FM (97.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C2C3D15 a 24 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, HOMBRES Y MUJERES DE 15 A 24 AÑOS

1.7%

2.1%

2.3%

2.5%

2.8%

2.8%

3.0%

3.5%

3.6%

3.7%

3.7%

6.2%

8.2%

8.8%

13.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14%

ADN FM (91.7)

TOP FM (103.3)

PLAY FM (100.9)

CANDELA FM (95.3)

ROMANTICA FM (104.1)

SONAR FM (105.3)

ROCK POP FM (94.1)

FUTURO FM (88.9)

ACTIVA FM (92.5)

RADIO UNO FM (97.1)

RADIO DISNEY FM (104.9)

FMDOS FM ( 98.5 )

40 PRINCIPALES FM (101.7)

CORAZON FM (101.3)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, HOMBRES Y MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) CORAZON FM (101.3) 40 PRINCIPALES FM (101.7) FMDOS FM (98.5) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, HOMBRES DE 15 A 24 AÑOS

1.3%

1.5%

1.7%

2.3%

2.6%

2.8%

2.9%

3.2%

3.3%

3.6%

3.9%

5.7%

8.3%

9.1%

13.9%

0% 2% 4% 6% 8% 10% 12% 14% 16%

ZERO FM (97.7)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

TOP FM (103.3)

ADN FM (91.7)

FMDOS FM ( 98.5 )

CANDELA FM (95.3)

ACTIVA FM (92.5)

ROCK POP FM (94.1)

RADIO UNO FM (97.1)

SONAR FM (105.3)

FUTURO FM (88.9)

40 PRINCIPALES FM (101.7)

CORAZON FM (101.3)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, HOMBRES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) CORAZON FM (101.3) 40 PRINCIPALES FM (101.7) FUTURO FM (88.9) SONAR FM (105.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2C3D, MUJERES DE 15 A 24 AÑOS

1.3%

1.3%

1.7%

1.9%

2.0%

2.6%

3.3%

3.7%

4.1%

4.7%

6.4%

8.1%

8.4%

9.5%

12.4%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

IMAGINA FM (88.1)

FUTURO FM (88.9)

SONAR FM (105.3)

TOP FM (103.3)

CANDELA FM (95.3)

ROCK POP FM (94.1)

PLAY FM (100.9)

RADIO UNO FM (97.1)

ACTIVA FM (92.5)

ROMANTICA FM (104.1)

RADIO DISNEY FM (104.9)

40 PRINCIPALES FM (101.7)

CORAZON FM (101.3)

FMDOS FM ( 98.5 )

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2C3D, MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) FMDOS FM (98.5) CORAZON FM (101.3) 40 PRINCIPALES FM (101.7) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

HOMBRES Y MUJERES

HOMBRES

MUJERES

SANTIAGO

C3D15 a 24 AÑOS

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, HOMBRES Y MUJERES DE 15 A 24 AÑOS

1.4%

1.6%

1.8%

2.0%

2.0%

2.5%

2.9%

3.0%

3.0%

3.0%

3.9%

6.9%

7.4%

10.7%

13.0%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14%

ADN FM (91.7)

PLAY FM (100.9)

TOP FM (103.3)

ROCK POP FM (94.1)

SONAR FM (105.3)

RADIO UNO FM (97.1)

ROMANTICA FM (104.1)

CANDELA FM (95.3)

FUTURO FM (88.9)

RADIO DISNEY FM (104.9)

ACTIVA FM (92.5)

FMDOS FM ( 98.5 )

40 PRINCIPALES FM (101.7)

CORAZON FM (101.3)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, HOMBRES Y MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) CORAZON FM (101.3) 40 PRINCIPALES FM (101.7) FMDOS FM (98.5) ACTIVA FM (92.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, HOMBRES DE 15 A 24 AÑOS

1.3%

1.4%

1.5%

2.0%

2.0%

2.1%

2.4%

2.8%

3.3%

3.4%

3.6%

4.9%

7.7%

10.9%

13.7%

0% 2% 4% 6% 8% 10% 12% 14%

IMAGINA FM (88.1)

BIO-BIO FM (99.7)

COOPERATIVA AM-FM (760 - 93.3)

RADIO UNO FM (97.1)

TOP FM (103.3)

ROCK POP FM (94.1)

ADN FM (91.7)

SONAR FM (105.3)

CANDELA FM (95.3)

FMDOS FM ( 98.5 )

ACTIVA FM (92.5)

FUTURO FM (88.9)

40 PRINCIPALES FM (101.7)

CORAZON FM (101.3)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, HOMBRES DE 15 A 24 AÑOS

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) CORAZON FM (101.3) 40 PRINCIPALES FM (101.7) FUTURO FM (88.9) ACTIVA FM (92.5)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3D, MUJERES DE 15 A 24 AÑOS

1.1%

1.3%

1.5%

1.6%

1.9%

2.6%

2.7%

3.1%

4.1%

4.8%

5.1%

7.0%

10.3%

10.5%

12.3%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

IMAGINA FM (88.1)

SONAR FM (105.3)

ARMONIA FM (104.5)

TOP FM (103.3)

ROCK POP FM (94.1)

CANDELA FM (95.3)

PLAY FM (100.9)

RADIO UNO FM (97.1)

ACTIVA FM (92.5)

ROMANTICA FM (104.1)

RADIO DISNEY FM (104.9)

40 PRINCIPALES FM (101.7)

FMDOS FM ( 98.5 )

CORAZON FM (101.3)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3D, MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) CORAZON FM (101.3) FMDOS FM (98.5) 40 PRINCIPALES FM (101.7) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C115 a 24 AÑOS

HOMBRES Y MUJERES

HOMBRES

MUJERES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, HOMBRES Y MUJERES DE 15 A 24 AÑOS

2.4%

2.7%

2.7%

3.3%

3.6%

4.2%

4.4%

4.5%

4.7%

5.7%

5.9%

7.1%

8.2%

13.1%

15.2%

0% 2% 4% 6% 8% 10% 12% 14% 16%

DUNA FM (89.7)

TOP FM (103.3)

BIO-BIO FM (99.7)

CORAZON FM (101.3)

RADIO UNO FM (97.1)

ZERO FM (97.7)

FUTURO FM (88.9)

COOPERATIVA AM-FM (760 - 93.3)

FMDOS FM ( 98.5 )

SONAR FM (105.3)

PLAY FM (100.9)

RADIO DISNEY FM (104.9)

ROCK POP FM (94.1)

CAROLINA FM (99.3)

40 PRINCIPALES FM (101.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, HOMBRES Y MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

40 PRINCIPALES FM (101.7) CAROLINA FM (99.3) ROCK POP FM (94.1) RADIO DISNEY FM (104.9) PLAY FM (100.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, HOMBRES DE 15 A 24 AÑOS

2.1%

2.2%

2.4%

3.0%

3.0%

3.1%

3.4%

3.4%

5.1%

5.7%

6.3%

7.7%

8.4%

12.4%

12.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

DUNA FM (89.7)

CONCIERTO FM (88.5)

PLAY FM (100.9)

BIO-BIO FM (99.7)

CORAZON FM (101.3)

RADIO UNO FM (97.1)

ADN FM (91.7)

TOP FM (103.3)

COOPERATIVA AM-FM (760 - 93.3)

ZERO FM (97.7)

FUTURO FM (88.9)

ROCK POP FM (94.1)

SONAR FM (105.3)

CAROLINA FM (99.3)

40 PRINCIPALES FM (101.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, HOMBRES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

40 PRINCIPALES FM (101.7) CAROLINA FM (99.3) SONAR FM (105.3) ROCK POP FM (94.1) FUTURO FM (88.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C1, MUJERES DE 15 A 24 AÑOS

2.5%

2.6%

2.6%

2.7%

3.0%

3.5%

3.9%

4.0%

4.1%

8.0%

8.8%

9.4%

12.7%

13.8%

17.7%

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

BIO-BIO FM (99.7)

FUTURO FM (88.9)

DUNA FM (89.7)

ZERO FM (97.7)

SONAR FM (105.3)

CORAZON FM (101.3)

ROMANTICA FM (104.1)

COOPERATIVA AM-FM (760 - 93.3)

RADIO UNO FM (97.1)

FMDOS FM ( 98.5 )

ROCK POP FM (94.1)

PLAY FM (100.9)

RADIO DISNEY FM (104.9)

CAROLINA FM (99.3)

40 PRINCIPALES FM (101.7)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C1, MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

40 PRINCIPALES FM (101.7) CAROLINA FM (99.3) RADIO DISNEY FM (104.9) PLAY FM (100.9) ROCK POP FM (94.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C215 a 24 AÑOS

HOMBRES Y MUJERES

MUJERES

HOMBRES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, HOMBRES Y MUJERES DE 15 A 24 AÑOS

2.6%

2.6%

2.6%

2.8%

3.0%

3.1%

4.0%

4.5%

5.1%

5.2%

5.8%

5.9%

7.2%

10.8%

13.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14%

COOPERATIVA AM-FM (760 - 93.3)

ADN FM (91.7)

CORAZON FM (101.3)

ZERO FM (97.7)

ACTIVA FM (92.5)

TOP FM (103.3)

FMDOS FM ( 98.5 )

PLAY FM (100.9)

FUTURO FM (88.9)

SONAR FM (105.3)

RADIO DISNEY FM (104.9)

ROCK POP FM (94.1)

RADIO UNO FM (97.1)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, HOMBRES Y MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) RADIO UNO FM (97.1) ROCK POP FM (94.1) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, HOMBRES DE 15 A 24 AÑOS

1.9%

2.0%

2.4%

2.4%

3.2%

3.3%

3.4%

3.4%

3.9%

6.9%

7.3%

8.1%

8.7%

10.4%

14.5%

0% 2% 4% 6% 8% 10% 12% 14% 16%

ACTIVA FM (92.5)

BIO-BIO FM (99.7)

CONCIERTO FM (88.5)

COOPERATIVA AM-FM (760 - 93.3)

ZERO FM (97.7)

TOP FM (103.3)

ADN FM (91.7)

CORAZON FM (101.3)

PLAY FM (100.9)

ROCK POP FM (94.1)

SONAR FM (105.3)

FUTURO FM (88.9)

RADIO UNO FM (97.1)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, HOMBRES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) RADIO UNO FM (97.1) FUTURO FM (88.9) SONAR FM (105.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C2, MUJERES DE 15 A 24 AÑOS

2.0%

2.4%

2.7%

3.0%

3.1%

3.3%

4.0%

4.5%

4.9%

5.1%

5.8%

6.9%

10.6%

11.2%

12.8%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

FUTURO FM (88.9)

ZERO FM (97.7)

COOPERATIVA AM-FM (760 - 93.3)

TOP FM (103.3)

SONAR FM (105.3)

OASIS FM (102.1)

ACTIVA FM (92.5)

ROMANTICA FM (104.1)

ROCK POP FM (94.1)

PLAY FM (100.9)

RADIO UNO FM (97.1)

FMDOS FM ( 98.5 )

RADIO DISNEY FM (104.9)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C2, MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) RADIO DISNEY FM (104.9) FMDOS FM (98.5) RADIO UNO FM (97.1)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SANTIAGO

C315 a 24 AÑOS

HOMBRES Y MUJERES

MUJERES

HOMBRES

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, HOMBRES Y MUJERES DE 15 A 24 AÑOS

1.4%

2.2%

2.2%

2.6%

2.6%

3.1%

3.4%

3.5%

3.5%

3.6%

3.7%

6.0%

6.9%

8.2%

11.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

ZERO FM (97.7)

ADN FM (91.7)

PLAY FM (100.9)

TOP FM (103.3)

ROMANTICA FM (104.1)

SONAR FM (105.3)

FUTURO FM (88.9)

ROCK POP FM (94.1)

ACTIVA FM (92.5)

RADIO UNO FM (97.1)

RADIO DISNEY FM (104.9)

CORAZON FM (101.3)

FMDOS FM ( 98.5 )

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, HOMBRES Y MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) FMDOS FM (98.5) CORAZON FM (101.3) RADIO DISNEY FM (104.9)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, HOMBRES DE 15 A 24 AÑOS

1.4%

1.5%

1.7%

1.8%

2.7%

2.7%

3.1%

3.2%

3.3%

3.6%

3.6%

5.1%

7.0%

8.0%

12.7%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13%

PUDAHUEL FM (90.5)

UNIVERSO FM (93.7)

BIO-BIO FM (99.7)

ZERO FM (97.7)

FMDOS FM ( 98.5 )

RADIO UNO FM (97.1)

TOP FM (103.3)

ADN FM (91.7)

ACTIVA FM (92.5)

ROCK POP FM (94.1)

SONAR FM (105.3)

FUTURO FM (88.9)

CORAZON FM (101.3)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, HOMBRES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) CORAZON FM (101.3) FUTURO FM (88.9) SONAR FM (105.3)

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

SINTONIA EN SANTIAGO C3, MUJERES DE 15 A 24 AÑOS

1.2%

1.2%

1.7%

2.2%

2.7%

3.2%

3.4%

3.7%

4.4%

4.5%

4.9%

6.2%

8.4%

10.6%

11.1%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12%

TIEMPO FM (95.9)

CANDELA FM (95.3)

FUTURO FM (88.9)

TOP FM (103.3)

SONAR FM (105.3)

PLAY FM (100.9)

ROCK POP FM (94.1)

ACTIVA FM (92.5)

RADIO UNO FM (97.1)

ROMANTICA FM (104.1)

CORAZON FM (101.3)

RADIO DISNEY FM (104.9)

40 PRINCIPALES FM (101.7)

CAROLINA FM (99.3)

FMDOS FM ( 98.5 )

Fuente: Ipsos Chile, Santiago, 2do Semestre 2014

AUDIENCIA POR HORAS EN SANTIAGO C3, MUJERES DE 15 A 24 AÑOS

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-00 00-03 03-06

FMDOS FM (98.5) CAROLINA FM (99.3) 40 PRINCIPALES FM (101.7) RADIO DISNEY FM (104.9) CORAZON FM (101.3)