frooti stp presentation
Post on 12-Apr-2017
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Segmentation Targeting Positioning Grishma PutranKrishma SandesraVarshini Reddy
HISTORYParle Products was founded in 1929 in British India by the Chauhan family of Vile Parle, Mumbai.
Determining who the actual and potential customers areIdentifying segmentsAnalyzing the intensity of competitors in the market Selecting the attractive customer segments
7
30 Years and Still Going Strong
Thank You
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