diciendo algo útil sobre el conocimiento y la imaginación prof. jc gastador esade & lusem...

CIKI Madrid 1

diciendo algo útil sobre el conocimiento y la imaginación

Prof. JC GastadorESADE & LUSEM

2-Oct-2012

Grandes empresas, PYMEs, Emprendedores, Empresas Familiares

ausencia

CIKI 2012

CIKI Madrid 2

saying something useful about knowledge and imagination

JC SpenderESADE & LUSEM

CIKI 2012

2-Oct-2012

absence

Large Companies, SMEs, Entrepreneurs, Family firms

CUNEF Seminar Innovation

knowledge-absence

1-Oct-2012 3 of 16

CIKI 2012

funding

technology

labor

regulation

competition

alliance

U

CIKI Madrid

how do firms create value & raise productivity ?

• value creation? - imagination colliding with U

• no causal explanation of creativity

• how / on what does the imagination act ?

2-Oct-2012 4 of 16

CIKI 2012

knowledge absence U imagination added value✚

CIKI Madrid

imagination

• when the data does not drive the solution

• imagination where calculation fails

• complements our reasoning

• imagination acts on U to produce value V

2-Oct-2012 5 of 16

CIKI 2012

CIKI Madrid

what U does knowledge address ?

• multiple types of knowledge / uncertainty

• explicit / tacit - know about / know how

• DIKW

• techne, phronesis, metis, …

• [(Ka.Kb) ✚ (experience)] Δ K

• [hypothesis.test] (scientific finding)

2-Oct-2012 6 of 16

CIKI 2012

kinds of U ?

CIKI Madrid

basic types of U

① ignorance

② indeterminacy

③ incommensurability

2-Oct-2012 7 of 16

CIKI 2012

CIKI Madrid

state of U-1

K-truth ?

Ka

ignorance(science)

2-Oct-2012 8 of 16

CIKI 2012

CIKI Madrid

state of U-2

K-truth ?

Ka

Kb

indeterminacy(game theory)

2-Oct-2012 9 of 16

CIKI 2012

CIKI Madrid

state of U-3

K-truth ?

Ka

Kb

incommensurability(theorizing)

2-Oct-2012 10 of 16

CIKI 2012

CIKI Madrid

resolving U - imagination

K-truth ?

Ka

Kb

Kc

= synth [Ka.Kb]

2-Oct-2012 11 of 16

CIKI 2012

CIKI Madrid

example - Penrose

• “not so much the resources themselves as the services they provide the firm” (1959 p.25)

• disjunction between resources and services

• management team’s knowledge & imagination

resources

services

MTK

2-Oct-2012 12 of 16

CIKI 2012

CIKI Madrid

BM

manage imagination ?

• U

• identify ‘knowledge-absence’

• move / anticipate constraints

• harness imagination of others

2-Oct-2012 13 of 16

CIKI 2012

imagination

CIKI Madrid

BM as collaborative U-resolving practice

• business-model as answer to … ?

• questions raised by situation’s U

• where are we ? - who are we ? - how to we get there ?

2-Oct-2012 14 of 16

CIKI 2012

Jeitinho = ∫ (trambiqueiro/malandro)Prof. Varvakis

CIKI Madrid

what questions ?

① Do we really have a BM with value-adding potential ?

② Can we resource it ?

③ Do we have a metric or means of measuring its viability other than trying it out ?

④ What threatens our BM’s viability - competition, tech change, labor turnover, etc. ?

⑤ What do we think changeable about our BM ?

⑥ How long do we expect out BM to remain viable ?

2-Oct-2012 15 of 16

CIKI 2012

CIKI Madrid

knowledge & imagination value

• BM = firm = body of situation-specific K

• multiple types of knowledge-absence and K

• K created by imagination acting on U

• context of commitment / resources

• V-add - product of imagination

• 1st step - search out the ‘knowledge-absences’

2-Oct-2012 16 of 16

CIKI 2012

CIKI Madrid 172-Oct-2012

Julije Klović by El Greco