cirdap nrega presentation e choupal
Post on 07-Apr-2018
224 Views
Preview:
TRANSCRIPT
-
8/4/2019 CIRDAP NREGA Presentation E Choupal
1/25
LinkingTechnologytoFarmers:ITCeChoupalExperience
PresentationbySSivakumar
SASKI&infoDev BBLSeminar@WorldBank
SeminarSeriesonICTinAgriculture
Washington,27March2007
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
2/25
ContextofIndianAgriculture
Excellentresources:
Plentyofarableland
Rich&diverseagro-climaticzones
Strongresearchsystem
Large&growingmarkets
VeryresourcefulFarmer:
Worksveryhard(wholefamilyisonthefarm)
Takesrisk(onweather,markets) Isinnovative(adaptingtechnology,managingrisk)
Yet,mostofthefarmersarepoor
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
3/25
becauseof
Smallsize(Average600,000habitations)
Impactsaccesstoreal-timeinformation
Heterogeneity(agro-ecologicalconditions,knowledge,
investment&risk-takingability)
Highneedforcustomisation
Fragmentedagribusinessindustry
Poorverticalcoordination,notmuchvalueaddition
Weakinfrastructure(Physical,Social,Institutional)
Impactsaccesstomarkets,hightransactioncosts,
increasesrisk(yields,prices)
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
4/25
Demandsoftheglobalising trade
1. Transitionfromsupply-driventodemand-drivenvaluechains
Qualityaspercustomerneeds(&changingdiets)
Traceabilitytofarms&farmpractices(SPS,TBT)
2. CompetitivenessinPrice/Valueequation Increasedfarmyields
Lowertransactioncostsalongthechain
Furtheraccentuatingtheneedfor
Customisedknowledge
Real-time&relevantinformation
Accesstoqualityinputsatcompetitiveprices
Effectiveverticalcoordinationofthevaluechain
EfficientPricediscovery&riskmanagement
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
5/25
CapabilitiesofICT
Real-timemulticasting
Seamlessworkflow
Storage&retrievalofdata
Broadbandconnectivity Convergenceofmultimedia
Unbundling&rebundlingthe
componentsofatransaction Collaboration&verticalcoordination
Virtualaggregation
Decouplingback-endfromfront-end
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
6/25
LeveragingICT:ITCeChoupalIllustration-1
Thetraditionalmandi systemforsaleVideo
Pressuretosellduetosunkcostoftransportation
eChoupalPriceDiscoveryVideo
eChoupalPriceDiscoveryPartIIVideo
That unbundled the price information from sales
transaction, leveraging the real-time multicasting
abilityofInternet,andempoweredthefarmertodecide
onwhen&wheretosell
And reduced the transaction costs too (byavoiding
multiplehandlingthatisnecessaryinmandi system)
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
7/25
FarminputtransactionVideo
Againempoweringthefarmer,thistimebybundling
Whattouse(knowledge)Whentouse(information)
Supplychain(transaction)
Throughcollaborativeworkflowacrossentities Decouplingsourceofinformation&knowledgewith
delivery
LeveragingICT:ITCeChoupalIllustration-2
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
8/25
Webcastingofbestpracticesvideos,andFAQs
accesstoknowledgewithease
Interactionacrossvillagesthroughchatting&emails
Helps in knowledge sharing among themselves
andbringsmeaningtotheeprefixtochoupal
LeveragingICT:ITCeChoupalIllustration-3
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
9/25
One-to-oneinteractiveability ofInternet,togetherwithrelevanttestingfacilities(soil/water/virus)
deliverscustomizedfarmingsolutions
LeveragingICT:ITCeChoupalIllustration-4
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
10/25
Broadbandconnectivity
Forremotediagnosticofcrops
Andinteractiveextension
LeveragingICT:ITCeChoupalIllustration-5
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
11/25
InSummary,
ICTIngredientsofITCeChoupal1. Deliver real-time information and customised
knowledge to improve farmers decision makingabilitytoalignfarmoutputwithmarketdemands,and
toimproveproductivity
2. Aggregate demand like a virtual producerscooperative and access high quality farm inputs atlowercost
3. Actasadirectmarketingchannelwithmoreefficientpricediscoveryandlowertransactioncostsinoutputmarketing
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
12/25
Non-ICTingredientsofITCeChoupal
Self sufficient infrastructure (power, bandwidth,
training)
Communityaccesstocommoninfrastructurethrough
Sanchalak(afarmerfromwithinthevillage)
Resourcing of the investments by capturing latent
valuefromthemarket(farmerdoesnthavetopayfor
accessinginformation/knowledge)
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
13/25
ITCeChoupalFootprintToday
6,400 eChoupals
38,000 villages4 million farmers
13 commodities
2 million tonsUS$ 400 million
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
14/25
ChoupalSaagar
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
15/25
-
8/4/2019 CIRDAP NREGA Presentation E Choupal
16/25
Hypermarket@ChoupalSaagarbrings
world-classshoppingexperiencetoruralIndia
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
17/25
WithawiderangeofProductCategories
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
18/25
Hygienic, Affordable Food Court
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
19/25
Fuel Station
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
20/25
High Quality Health Services
Tele link to HospitalsFor Specialist advice
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
21/25
Diagnostic Lab to conduct basic tests..
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
22/25
Soil Testing laboratory for customised farm inputs
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
23/25
AndMore
Banking&ATM
Insurance
Photography TractorServicingWorkshop
Pharmacy
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
24/25
NextGenAgri ServicesleveragingICT
Residuemanagement Soilmanagement
Cropgrowthstage Standmanagement
Weedmanagement Cropvigor
FarmersEmpowered With
Actionable Information
Diseasemanagement Insectmanagement
Nutrientmanagement Moisturemanagement
Harvestmanagement YieldEstimation
LandsatSPOTAerial
1CentralProcessingFacility
PRIMARY & SECONDARY SYSTEMS
Information Service
2
Soil Brightness
Moisture
Crop Cover
Chlorophyll
Soil Residue
Weeds
Crop Vigor
Yield Prediction
INFO PRODUCTS
People & Tools
Servers
Agriculture InformationManagement System
eChoupal
AIMS
3
RURAL DELIVERY PLATFORM
PDF created with pdfFactory trial version www.pdffactory.com
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/ -
8/4/2019 CIRDAP NREGA Presentation E Choupal
25/25
ThankYou
PDF t d ith dfF t t i l i dff t
http://www.pdffactory.com/http://www.pdffactory.com/http://www.pdffactory.com/
top related