book insights: "the new rules of marketing & pr" (d. meerman)

Just a creative way (old school, vintage from the 50s) for understanding the teachings from David Meerman and his "New World Order".The presentations explains, with the example of the lost and found Iphone 4g, the power of the social media, the old rules vs the new ones, and some conclusions... sorry english speakers, it's in spanish, if you want I can translate it - just comment. Great book, interestings findings!- It's all About the consumers, give 'em CONTENT (Rich, Targeted CONTENT)- The one that bought you your stuff have a face, a personality, a need to satisfy... invest in knowing them, talk to them, communicate what do they want to hear!, the spotlight on them!- Word of Mouse - the power of all social media tool, it's free 4 all!-----------------------------------------------------------Una manera creativa a la old school -cincuentera- para entender lo que David Meerman y su libro "The New Rules of Marketing & PR".La presentación nos demuestra el poder de los medios sociales con el caso del perdido y encontrado Iphone 4 G, las viejas reglas contra las nuevas y el uso de todas las herramientas sociales a nuestra disposición.Buen libro, interesantes descubrimientos:- Todo es acerca del cliente/consumidor, dales un rico CONTENIDO, rico y llamativo.-La persona que consume tus productos y/o servicios tiene cara, personalidad, necesidades a satifacer!, Conócelos, adentrate en ellos, investiga que necesian, comunica lo que ellos quisieran que digan de ti.. enfoca a cada uno de ellos tu producto.-Word of mouse, el poder de cada una de las herramientas del web 2.0., Gratis para todos.