board presentation_socialmedia
Post on 13-Apr-2017
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THE NEXT GENERATION OF PHILANTHROPY
LORI HAGEY
The Next Generation of Philanthropists Fit into Two Categories:
Generation X – 1964- 1980Generation Y – 1981- 2000
Source of Philanthropic Means:
Family wealth
Entrepreneurship (New Money) – ie: Mark Zukerberg just agreed to donate 99% of his multi-billion dollar Facebook fortune to charity.
The Importance Social Media:
Communication preference:• Facebook, • Twitter, • Instagram, • Evite
Volunteering:
• Social media and volunteering are equally important to reaching generation X and Y
• Gen X and Millennial philanthropists are broadening the definition of philanthropy• Financial contributions• Contributions of time.• Third party credibility/ voice
• Volunteering is a platform that can provide a number of opportunities for both fundraisers and the donor. • Increase capacity of the organization• Develop potential donors
• The key to this cultivation strategy is being open to working with younger individuals as volunteers and hopefully, donors in the future.• Relationship building
The New Face of Appreciation:
• Youth like to give back but getting something in return helps sweeten the deal and their commitment. • Giveaways• Promos• Social events
• These individuals aren’t afraid to tap their social networks to promote the cause.
Summary of Key Points: • Target donors who are willing to build networks with
friends and family.
• Create more specific requests for giving and volunteer opportunities, rather than general requests.
• Develop a multichannel approach to communication and solicitation methods, recognizing that technology is a tool not a solution.
• Plan for a long-term return on investment for relationship-building efforts with Millennial donors, rather than a quick result.
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