ajinomoto presentation
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Introduction to Business
Assignment 2Vivien Lin
Miao Li
Phavetra
Sze Hui
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QUESTI! "
General experience
andEductional experience
#rom the tri$ to A%inomoto
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&enera' e($erience ) Educationa'
e($erience
• We get to know more about :
- The history of Ajinomoto
- Process of making Ajinomoto
-
Certicates that obtain by Ajinomoto fromvarious Malaysia Institution which control thehealth an !uality of the "rouct sales inMalaysia#
- $arious "rouct of Ajinomoto
% &i'erent ingreient use by all the branchesall over the worl#
- The fth taste of human ()MAMI*
- The goo about A+I,-M-T-
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The histor* o# A%inomoto• +hen Professor .ikunae
Ikea #rom the Universit* o#
To,*o iso'ated glutamate #romthe sea+eed and discovered its-avour enhancing $ro$erties in"./01 The ne(t *ear his
discover* +as introduced to themar,et in the #orm o# thefavour enhancer AJI-NO-MOTO 3 meaning the Essence o# Taste 4scienti5ca''* it is termed
as Monosodium &'utamate orMS& in short16
• Toda* A7I8!8MT3 is so'dmore than "// countries andA%inomoto &rou$9s ": #actories
around the +or'd are su$$'*inga;out one8third o# the "1: mi''ion8
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The "rocess of makingAjinomoto
• Ste$ " < !atura' =a+ Materia'
•Ste$ 2< Li>ue#action ) Sacchari5cation
• Ste$ ?< @ermentation
• Ste$ < r*sta''ization ) Cr*ing
• Ste$ :< Pac,ing and Ins$ection
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Ste$ "< !atura' =a+Materia'
Ta$ioca ) Sugar ane 4U;i ,a*u ) Te;u6
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Ste$ 2< Li>ue#action )
Sacchari5cation
Starch e(tracted #rom the ra+materia's is converted into g'ucoseso'ution through enz*matic action1
Enz*mes
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Ste$ ?< @ermentation
• Micro;es convert g'ucose intog'utamic acid and MS& so'ution is$roduced1
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Ste$ < r*sta''ization ) Cr*ing
• MS& so'ution is converted intocr*sta's #rom ;* eva$orating e(cess+ater1
• MS& cr*sta's are dried ;* using hotair1
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Ste$ :< Pac,aging )Ins$ection
• MS& is $ac,ed into 5nish $roductunder the ;rand name o# A7I8!8MT and de'ivered to the mar,et
+ith ensured >ua'it*1
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Certicate
obtain byAjinomoto
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$A/I-)0 P/-&)CT -1 A+I,-M-T-
TUMID
SE=I8A7I
S'im8u$
A%i8Shio
V!Pa'S+eet
A%i8Mi(
A7I!MT
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• @or e(am$'e MA2A30IA are using u;i,a*u and te;u to $roduce A%inomoto1
• In +APA, 4 the #actor* are using to
$rocude A%inomoto1• The ;ranches in C5I,A4 .-/6A4 )0A
and 78 M-/6 C-),T/3 are a'so using
the dierent ingredient1
&i'erent ingreient use by thebranches all over the worl
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THE @I@TH TASTES @ HUMA!4 UMAMI 6
• UMAMI is scienti5ca''* recognised as the 5#th ;asictaste a$art #rom s+eet sour sa't* and ;itter1
• UMAMI come #rom g'utamate rich #ood1
• In hinese ca''ed FDIA! GEI1
• In Eng'ish ca''ed F ;roth 'i,e or Fmeat*
• @ound in <
- @ish source o# Southeast Asia
-
*ster sauce o# hina- Boui''on o# Euro$e
- Cashi o# 7a$an
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The good o# A7I!MT
• Enhance the -avour o# #ood
• Stimu'ates a$$eti'e and $romoteade>uate dietar* inta,e o# chi'drenand e'der'*
• Lo+er the ris, o# high ;'ood $ressureand other hea'th $ro;'ems ;*
reducing u$ to ?/ o# sa't Jsodiuminta,e1
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QUESTI! 2
Coes A%inomoto concerna;out their cor$orate
socia' res$onsi;i'it* KK
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ES
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Cor"orate socialres"onsibility
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Ajinomoto InternationalCoo"eration ,etwork for,utrition 9 5ealth (AI,*
Program
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Project for Community 6m"owerment on,utrition an Maternal an Chil 5ealth (Peru*
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• The Association o# Medica' Coctors o# AsiaMu'tisectora' ) Integrated Ceve'o$ment
Services 4AM&A%MI,&06 aninternational ,- is carr*ing out a$ro%ect in the district that aims to im$rovethe nutrition and hea'th o# a;out 2///
mothers and chi'dren1 The A%inomoto &rou$$rovided su$$ort to the $ro%ect #or three*ears during its 5rst stage #rom 2//N1
• The +or,sho$ $rovided training #or ?2
hea'th vo'unteers +ho have givennutritiona' guidance to a;out 2///mothers and chi'dren #rom im$overishedareas o# the countr*1
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@ood Education through Schoo' Lunches andrganic Vegeta;'e &ardens 4 Phi'i$$ines 6
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• This $ro%ect $rovides schoo' 'unches toma'nourished chi'dren at a 'oca' schoo'
and ho'ds 'essons on nutrition to teachstudents ho+ to $ro$er'* choose #ood inconsideration o# $ersona' hea'th1 Theschoo' +hich has 22// students has a
high rate of malnourishment main'*due to the consum$tion o# #ruga' mea'sthat 'ac, the re>uired nutritiona' ;a'ance1Man* o# the students attending the schoo'come #rom 'o+8income neigh;orhoods'ocated near gar;age dum$s1
• Tota' e($enses < 2 mi''ion *en
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Used c'othing co''ection a visit to or$hanage 42//?6
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In *ear 2//? A%inomoto 4Ma'a*sia6
Berhad conducted a cam$aignamong our mem;ers to donate usedchi'dren9s c'othing and +e visited anor$hanage at a 'ater date +here;*+e $resented the donated c'othinga'ong +ith 'unch ;o(es and other
items
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Boo, donation ) Ooo tour #or Primar* schoo' students
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Based on the theme Learning is @unA%inomoto donated ;oo,s to
e'ementar* schoo' students #or the$ur$ose to $romote the $'easure o#reading to chi'dren and to enhance
their ,no+'edge1 At the same timesA%inomoto a'so ;ring them to zoo+hich a''o+ed them to ta,e a c'ose'oo, at touch #ee' and 'earn a;out
anima's1
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@unds raising da*Curing the $eriod o# A$ri' to Se$tem;er 2//
A%inomoto 4Ma'a*sia6 Berhad has $artici$ated in the#und raising activities in secondar* schoo's
throughout Ma'a*sia1 Various activities have ;eenarranged such as coo,ing demonstration games
$roducts se''ing and etc to raise #unds #or thesecondar* schoo' deve'o$ment $ro%ects1 A'' the
mone* that co''ected #rom $roduct se''ing during thatda* +as donated to the secondar* schoo' itse'#1
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A!C M=E M=ER1
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QUESTI! ?
Issue that challenges A%inomoto and
The ;est +a*s #ormanagement to solve the
issue K
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Issue that cha''enges A%inomoto
• Hea'th issue
• om$etitor in the mar,et1
•
Traditiona' thin,ing o# the $eo$'e1
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5ealth issue
BC=
STEVE!HG
! !EGSPAPE=
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• Cr1 ho+ state that MS&4 Monosodium &'utamate 6 is one o#the things that ma* cause hair #a''+hich MS& is the main ingredient o#A%inomoto 1
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Ho+ A%inomoto hand'ethis KK
• Sho+ u$ a'' the certi5cate #rom varioushea'th and >ua'it* institution o# Ma'a*siato enhance the #aith o# the customer
#rom using the $roduct o# A%inomoto• A''o+ing visitor to visit the #actor* and
oer ta', or seminar to the visitors1
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om$etitor in the mar,et
H A%i h d'
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Ho+ A%inomoto hand'ethis KK
• Coing $romotion through variouschanne'1
4 Advertising TV channe' =adio 11andso on6
• Enhance the >ua'it* o# the $roduct andinvent more and more $roduct tomaintain the $osition o# the com$an* as
the mar,er Leader1
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Traditiona' thin,ing o# the$eo$'e
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House +i#e o'd generation coo,er thoseSI@U thought that $roduct o# A%inomoto is
a $roduct o# mining chemica' su;stance+hich 'ead them to re%ect A%inomoto1
In the mind o# them a de'icious #ood
demand 'ong hours and 'ot o# ingredient1Ghich in-uence them to have a ;ad image
o# A%inomoto in their mind1
%i h d'
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Ho+ A%inomoto hand'ethis KK
• &iving ta', or seminar to the *ounggeneration1
• Providing #ree coo,ing c'ass ever*once in a month 1
• Providing recei$t to teach $eo$'ecoo,ing ;* using A%inomoto $roduct1
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Than, *ou
TTAL :/
MA=S
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