alea (en) 2015

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8/18/2019 ALEA (EN) 2015


LÍNEA TRATAMIENTOS

TREATMENT RANGE

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TREATMENT RANGE

• Made up of 16 references divided into 8 families.

• Specific products for each hair type and for the most common hair needs and or problems.

• Free from sulfates and parabens.

• With active ingredients of natural origin.

• Cruelty-free products (Animals have not been used for experimentation or testing during

product development).

• Professional quality Made in Spain.

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FAMILIES

COLOUREDHAIR

DAMAGEDHAIR

STRAIGHTHAIR

GREASYHAIR

WITH

POMEGRANATE

EXTRACT

WITH

ARGAN OIL

WITHBAMBOO

AND KERATIN

EXTRACT

WITH

LIME EXTRACT

CURLYHAIR

FOR HAIRLOSS ANTI-DANDRUFF

NORMAL HAIRFREQUENT USE

WITH

ACAI BERRYWITH

MALABAR

EXTRACT

WITH

ALOE VERAMOISTURE

RICH

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PACKAGING

• Shampoo: color 500ml bottle, clear label, and family color hinge cap.

• Conditioner: white 500ml bottle, clear label, family color hinge cap.

• Mask: color 400ml pot, clear label, and family color screw lid.

Shampoos

7cm

20,5cm

7cm

20,5cm

Conditioners Masks

8,5cm

9,5cm

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LOGISTICS

Shampoos:

• 8 units per carton

• Gross carton weight: 4.5kg

• 120 cartons per pallet (24 cartons per layer and 5 layers per pallet)

• 960 units per pallet

Conditioners:





Masks:




• 1.152 units per pallet

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HAIR COLOR RANGE

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HAIR COLOR RANGE

• Permanent cream hair color enriched with nourishing oils such as arganand macadamia.

• Maximum coverage and hair care.

• Longer-lasting, more intense colors thanks to color micro-particletechnology.

• Contains a liquid oil senso-regulator that drastically reduces itching andredness that hair color can sometimes cause on sensitive skin. Maximum

sensation of comfort. • Initial range of 13 colors.

• Cruelty-free products. (They have not been tested on animals at any timeduring development).

•The guarantee of VMV Cosmetic Group. Extensive experience in theprofessional sector with brands like Salerm Cosmetics and as a

manufacturer of consumer products for third parties, in 2012 Spanishmarket leader in the hair color sector for units sold*.

• Professional quality Made in Spain.

*Source: Nielsen

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ALEA TONES

1 3 51.88

5.79 5.77

6 7 8 9

BLACKS AND

CHESTNUTS

BROWNS

BLONDES

7.3

10.1

4.69

ASH AND GOLDS

PLATINIUMS

REDS

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PACKAGING (Hair color kit)

• Hair color tube 60mlA professional formula adapted for home use.

Contains argan and macadamia oil and keratin tocare for hair.

• Developing emulsion75 mlObtains more intense and even color as well as

protecting the hair thanks to the Aloe Vera and

keratin it contains.

• Doubles sachets10ml

o or ma n enance s ampooRemoves all traces of hair color and restores the

hair’s pH balance (5.5). Contains hydrolyzed keratin

and macadamia oil.

Color revitalizer.

With macadamia oil and keratin to add shine,

softness and volume and make color last longer

thanks to its color protection filter.

• Instruction leaflet (how to use) and

gloves.

cm

5,8cm

The most generous hair color kit on the market.

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LOGISTICS

Hair color pack:





8/18/2019 ALEA (EN) 2015


alea (en) 2015

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