2015-04-27 ecpa presentation v1.3

[email protected] Publishr.biz

Building a Direct To

Consumer Program

30 Tips

60 Minutes


Murray IzenwasserMarketing Practice Lead &

Co-Founder

Biztegra (www.biztegra.com)

Publishr (www.publishr.biz)

[email protected]

http://www.biztegra.com/

http://www.publishr.biz/


is a Marketing and Technology Agency Focused on the Publishing Industry

is the First Marketing and Commerce Platform for Book Publishers

Fully Optimized for Search, Mobile, and Social

(find out more and book a demo at publishr.biz)


PublishingClientsPublishingClients


Easy to Find

Easy to Buy

Easy to Engage


1. Page Titles


2. Load Time


3. Duplicate Content


4. Code Validation


5.Structured Data


6. Learn Analytics


7. Mobile / Responsive


8. Sitemaps


9. Links To Cart


10. Links To Books


11. Buy /

Download

to Mobile


12. Bundling


13. Excerpts


14. Promotions


15. Content Generation


16. Reviews


17.Social Integration


18. Twitter Cards


19. FB Open Graph


20. G+ Structured Data


21. Rich Pins


22. Image Sizes


23. Editorial Calendar


24. Email Registration


25. Author Engagement


26. Author Amplification


27. Natural Cadence


28. Social Media


29. One Thousand Fans


30. Social Advertising


Questions?


Murray IzenwasserMarketing Practice Lead &

Co-Founder

Biztegra (www.biztegra.com)

Publishr (www.publishr.biz)

[email protected]

http://www.biztegra.com/

http://www.publishr.biz/

2015-04-27 ecpa presentation v1.3

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