010 - mobile day colombia - innovación colombia - david melchor
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010 - Mobile Day Colombia - Innovación Colombia - David MelchorTRANSCRIPT
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La##Innovación#
Colabora/va#
Innovar#o#morir#
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menu#el#
de#hoy##
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2##Entendamos#la#importancia#de#innovar#…#
3##La#innovación#Colabora/va…#
1##Una#mirada#a#la#historia…#
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El#mundo#está#en#permanente#estado#de#
Cambio#
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200#años#
...y#ha#cambiado#más#en#los#úl/mos#
..que#en#los#pasados#
200.000#años!!#
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evolución#
…esto#es#debido#a#la#aceleración#
humana#
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maquina#de#vapor#impulsa##revolución#industrial#en#1850#
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Producción#en#cadena#
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Transporte#e#infraestructura#
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Generación#de#Energía#
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• Industrialización#Global#• Explosión#en#el#crecimiento#de#
la#Población#• Generación#de#riqueza#desigual#• Progreso#e#Innovación#• Crecimiento#Económico#• Desarrollo#de#las#clases#sociales#
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después##Qué#ocurrio##
durante#el#siglo#XX#?#
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Pasamos#de#esto….##
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a#esto….##
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Y#esto….##
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Y#también#esto….##
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Pasamos#de#esto….##
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a#esto….##
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de#esto….##
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a#esto….##
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de#esto….##
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a#esto….##
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de#esto….##
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a#esto….##
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de#esto….##
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a#esto….##
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de#esto….##
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a#esto….##
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de#esto….##
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a#esto….##
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de#esto….##
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a#esto….##
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ha#evolucionado#
…y#si#piensan#que#este#mundo#
bastante#en#estos#/empos…###
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#adivinen#qué#sucerá#?#
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20#años#
El#mundo#va#a#cambiar#más#en#los#próximos#
Que#en#los#pasados#
200#
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#Bienvenidos#a#la#revolución#digital#
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Abraza#el#cambio,#Reinventate#o#muere#
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motor Cuál es el
detrás de esta revolución digital ?
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El#internet#está#invadiendo#nuestras#
vidas,#y#es#el#verdadero#motor#detrás#de#la#revolución#digital#
#
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33%
Hay 2 billones de personas conectadas al internet
La explosión de los Smartphones conducirá al acceso masivo a internet
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El poder de computación por cm2 crece
exponencialmente, y permite dispositivos cada
vez más pequeños potentes
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25#años#Durante#los#próximos#
Los#principales#sectores#de#nuestra#economía#serán#
transformados#
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Energía#Educación#Telecomunicaciones#Transportación#Salud#Medios#y#Publicidad#Entretenimiento##
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El#mundo#se#hace#más#pequeño,#más#conectado…#
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compe//vo#más#
Y#además…#Sobrepoblado…#
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#Un#mundo#más#
pequeño,#con#más#gente#y#por#ende#más#consumidores#
La#población#será#de#10#billion#by#2050#
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Qué#podemos#hacer...#
…en#un#mundo#más#pequeño,#interconectado,#
y#con#más#consumidores,#en#el#medio#de#una#revolución?#
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Innovar##o#
morir#
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Pensando#fuera#de#la#caja#
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U/lizando#el#poder#del#internet#para#explotar#un#nuevo#/po#de#innovación!
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Innovación#Colabora/va#
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Es#un#proceso#abierto,#colabora/vo#y#constante#que#permite#crear#e#implementar#
algo#nuevo#que#genera##un#valor#único#
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Que#/enen#en#común#estás#imágenes#?#
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…por#consumidores#apasionados#con#una#necesidad#latente!#
Innovación#que#transforma#industrías##
viene#siempre#generada…#
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Claves#del#éxito...#
1##Liderazgo#Emprendedor#
2##Equipos#colabora/vos#abiertos#y#diversos#
3##Eliminar#el#miedo#al#fracaso#
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Claves#del#éxito...#
4##Autonomía#y#Recursos#
5##Incen/vos#alineados#
6##Paciencia,#la#Innovación#toma#su#/empo#
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Caso#de#estudio##
APP GROWTH NETWORK
#innovación colaborativa
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First#genera/on#mobile#content#company#based#on#PSMS#
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2003 Wireless Idea was founded in
With 3 employees and
500K
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3 We went from
people in 2004
To over 120
in 2010
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Panama
ChileArgentina
Brazil
Spain![Tech-center]
!
New York
MexicoPuerto Rico[Headquarters]
Guatemala
Colombia
Our#distribu/on#network#
We#are#strategically#located#where#it#maders#to#serve#17!
markets#and##46!carriers!
UruguayPeru
Ecuador
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Zero We went from
and build a business
US$70 Millions in retail revenue in 2009
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#e###
#500,000###
#1,000,000###
#1,500,000###
#2,000,000###
#2,500,000###
#3,000,000###
#3,500,000###
#4,000,000###
Q1#06# Q2#06# Q3#06# Q4#06# Q1#07# Q2#07# Q3#07# Q4#07# Q1#08# Q2#08# Q3#08# Q4#08# Q1#09# Q2#09# Q3#09# Q4#09#
Revenues#
Our#growth#
Historical# Projected#
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17 million iphones En el año 2008 había
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150 Million There were
registred users in
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Decrecimiento#de##PSMS###PSMS#content#business#is#showing#decreasing#revenues#for#mobile#operators#
in#the#region:#see#below#US#PSMS#revenue#by#NielseneATT#
#
#
#
#
2800#3000#3200#3400#3600#3800#4000#
Q2#10# Q3#10# Q4#10# Q1#11# Q2#11#
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PLATFORM FOR THE PROMOTION AND MONETIZATION OF APPLICATIONS.
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ADVERTISER# DANIEL#GAME#DEVELOPER#
CPI
JOE#GAMER#
VIRTUAL##CURRENCY#
EXCHANGE#
Pays#Funnke# Funnke#pays#
1
2 3
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Principales#Aprendizajes#
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locura: hacer lo mismo una y otra vez esperando
un resultado diferenteAlbert Einstein
�
�
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cambiar#
Para#poder#sobrevivir#en#mundo##tan#dinámico#debemos#
Y##
adaptarnos#rapida#y#constantemente#
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Inovación#
La#innovación#debe#ser#una#función#más#dentro#de#las#organizaciones#modernas#
debe#ser##
Abierta#y#Colabora/va#Considerando#siempre#la#opinión#
de#usuarios#y#consumidores#
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No#hay#nada#imposible#Si#eliminamos#el#miedo#al#fracaso#