0000bhartendu sinha
TRANSCRIPT
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SEETHEFUTURE.CREATE YOUR OWN. Delivering Multi-
format Video toDigital Networked
Homes
Bhartendu Sinha
Partner Business Dev& Marketing
Texas Instruments
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Agenda
IP TV Overview Video to the Home
The Challenges and Solutions of Digital
Networked Home Video in the Home
TIs Solutions
Conclusion
Any Content, Any Format, Any Time, Any Place
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Broadband PipeBroadband PipeBroadband PipeBroadband Pipe Changing the way we liveChanging the way we liveChanging the way we liveChanging the way we live
Consumer Video/ElectronicsConsumer Video/ElectronicsConsumer Video/ElectronicsConsumer Video/Electronics Getting cost effectiveGetting cost effectiveGetting cost effectiveGetting cost effective
Home NetworkingHome NetworkingHome NetworkingHome Networking Becoming pervasiveBecoming pervasiveBecoming pervasiveBecoming pervasive Video CompressionVideo CompressionVideo CompressionVideo Compression and Multi-Format
H.264/VC1 provide 2x improvement
Further reach with the same infrastructure
Richer media experience with the new infrastructure (fiber, VDSL2,.) Quad Play Differentiated and Competitive Services
Driving Factors for IP Video Deliveryinto your home
Disruptive Innovation Delivery of Video contentDelivery of Video contentDelivery of Video contentDelivery of Video content
Ability to deliver video content any time, any
place, in any format and at a lower price to the
end consumer
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IP-TV Access Network
Key Care Abouts
Video Headend Interoperability
Multi-format and format interoperability Future Proof Field Upgradeability
Customer Reach/Bandwidth Security, DRM/Content protection
QoS
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Consumer Gen. Content Digital cameras
PC cameras
Network cameras Camera phones
Traditional sources:
Movies TV shows
CCTV surveillance
Multi-format and Format InteroperabilityAny Content Many Opportunities
Embedded opportunities:
Digital distribution - VOD
IP based broadcast TV Quad play Data, Voice,
Video & Mobility for Telcos
Networked Gaming
Content aware Advertising Digital Home Content
delivery
Networked PVR
Digital Home Entertainment
E-Commerce
Networked
Video
Digital video is emerging in diverse embedded systems
Broadband
Pipe
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6Assumption: Data (up/down) = 5Mb/s; 2 ch Voice 2-way = 256Kb/s; MPEG2 HD = 19.4Mb/s,SD=5Mb/s; H.264 HD/VC-1 HD= 10Mb/s (1080i), SD=2Mb/s; Packet Overhead:video 15% ; voice 50%
UDSL
Data/Voice
MPEG2- 1* HD + 2* SD (40 Mb/s) UDSL : 2.5kft VDSL : 2.2kft ADSL2+ : NA ADSL2: NA
H.264/VC-1 1*HD+2*SD (22Mb/s) UDSL : 4.4kft VDSL : 3.8kft ADSL2+: NA ADSL2: NA
1* HD + 2* SDwith
MPEG2 CODEC
1* HD+2*SDwith
Advanced CODEC
xDSL Range Vs. CodecAdvanced Codec Extends Customer Reach
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Digital Broadcast
Analog Broadcast
Internet
PSTN
GW
IP-TV Quad Play Delivery Network
TransportHeadend Access HomeMedia Source
DSL Triple-PlayIPTV STB
RouterRouter
Router
ADSL2+,
UDSL
DSLAM/RT
Splitter
Home Network QoSAccess QoSTransport QoSContent QoS
CentralDigital
Headend
VOD Server,Network PVR
Digital Turn Around/Transcoding
Video Encode
End to End Security/DRM
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Agenda
IP TV Overview Video to the Home
The Challenges and Solutions of Digital
Networked Home Video in the Home
TIs Solutions
Conclusion
Any Content, Any Format, Any Time, Any Place
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Everything Plays TogetherThe Multimedia Home NetworkEverything Plays TogetherThe Multimedia Home Network
DSLCable orWireless
Any content,
Any Format,
Any Time, Any
Place
Media accessible from
any devices in the Home
Video to the home
Video in the home
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A/V Streaming: A Complex ProblemReality:Reality: Many Content, Many Formats, Many Devices and Many Places in the Home
VDMA
DVD/MPEG4
Game Console
Broadcast
Internet
STB
PC in the Den
Media Center/Server 802.1xx/Enet Bridge Client
DSL, CM
Access
DVD/PVR
In the Living Room
BB STB/PVR
In the Living Room
Mobile/Handheld
NB PC
Display
Analog TV
Pre-packaged/Personal Media
Source
Flat panel DTV
DTV
DLP Projector
Cable, Satellite,
Terrestrial
DVD, CD,
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Digital Home Critical Factors
DRMQoS
Security EOU
Interoperability
Any Content, Any Format, Any Time, Any PlaceAny Content, Any Format, Any Time, Any Place
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The DLNA VisionDigital Living Network Alliance
Consumers want theirdevices to work together
and share content
Consumers want theirdevices to work together
and share content
Consumers want theirConsumers want theirConsumers want theirConsumers want theirConsumers want theirConsumers want theirConsumers want theirConsumers want theirdevices to work togetherdevices to work togetherdevices to work togetherdevices to work togetherdevices to work togetherdevices to work togetherdevices to work togetherdevices to work together
and share contentand share contentand share contentand share contentand share contentand share contentand share contentand share content
MEDIAPre-Recorded Content
Personal Media
MOBILE MULTIMEDIAEntertainment,
Personal Pictures and Video,Services
BROADCASTServices,
Entertainment
BROADBANDEntertainment,
E-Business, Services
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DLNA V1.0 InteroperabilityFramework
Content SharingFramework
Networking &Connectivity
(IPv4, Ethernet, 802.11)
How devices physically connect togetherand communicate
Device Discovery &Control
(UPnP Device Arch)
How devices discover and control each other
Media Management(UPnP AV)
How media content is identified, managed,and distributed
Media Transport(HTTP)
How media content is transferred
Media Formats(Images, Audio, AV)
How media content is encoded and identified
for interoperability
Complete set of components to deliver userexperience for sharing content
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DLNA Status
DLNA Guidelines v1.0 v1.0 Guidelines, Errata document and Optional Media
Formats Addendum published in 2004
DLNA v1.0 Certification Program now
DLNA Guidelines v1.5 Scheduled for release at Q1-06
Based on same v1.0 framework for new device classes,capabilities, and technologies
Link layer content protection
DLNA v2.0 guidelines definition kicked off Examples: Advanced content protection, ease of use,
security, advanced QoS, etc
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Agenda
IP TV Overview Video to the Home
The Challenges and Solutions of Digital
Networked Home Video in the Home
TIs Solutions
Conclusion
Any Content, Any Format, Any Time, Any Place
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High
Performanc
e
Robust
FullyProgrammable
Differentiated Products& Features
Innovative
Cost
Effective
Texas InstrumentsStreaming Media
IP-STB and DMA Solution
FutureProof
FieldUpgra
deable
Uncompromised
Headend & IP-STBInteroperability
Scalability
Timeto
Market
FormatInteroperability
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Evolving Video Market DemandsFlexibility, Fast TTM, Low System Costand Excellent Video Quality
Increased system integration
Programmable Architecture Future Proof Scalability
Roadmap to lower BOM
Flexibilityat lower system cost
Top box manufactures working with TI platform Reference designs and 3P Development
Interoperability with several key Head End providers
Fast time to Market
WMV9 Divx 3/4/5H.264 MPEG1/MPEG2
FormatInteroperability
TI DSP Support encoding on MPEG2, MPEG4, VC1, H.264MP
DM642 decodesDM642 decodesfull featured H.264 MP@ML, 30fps single chipfull featured H.264 MP@ML, 30fps single chip
Support High Definition(720P) on MPEG2, MPEG4 and WM9decoding
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Fast Time to Market I CompleteReference Design from 3Ps
Performance
VC1 H.264 MPEG2
Applications
Entry Level
Mid Range
VideoDMA
Media 2 Go
STB-Architecture
IP STB
600MHz DSP
100MHz C54x DSP/160MHz ARM926EJ
Full Featured Broadcast/IP STBDA180DA180DM64x
Reference Designs
+ GPP
3* MPEG2/4 MP@ML D1 30fpsor
1* MPEG2/4 MP@HL 720p 30fps
or2* VC1 AP@ML D1 30fps (720MHz)or
1*VC1 AP@HL 720p 30fps (720MHz)or
1* H.264 MP/L3 D1 30fps
1* MPEG2/4 MP@ML D1 30fpsor
1* VC1 MP@ML D1 30fpsor
1* H.264 BP D1 30fps
3* MPEG2 /4MP@ML D1 30fpsor
1* MPEG2/4 MP@HL 720p 30fpsor
1* VC1 AP@ML D1 30fpsor
1*VC1 AP@HL 720p 30fps (720MHz)or
1* H.264 MP/L3 D1 30fps
IP STB
IP STB
FTA BC/IP STB
Features
DM64x
DM342
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Fast Time to Market II TI MediaProcessor and Video HeadendInteroperability
VC-1D1/30fpsAP@ML
H.264D1/30fpsMP@L3
WMV9D1/30fps
DM642
600 MHz
DM642600 MHz
DM642600 MHz
TANDBERG
MODULUSVIDEO
HARMONIC
TUT systems
TANDBERG
SKYSTREAM
TANDBERG
Fast Time to Market II TI MediaProcessor and Video Headend
Interoperability
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DSP Programmability- Future Proofing Your Design- Lower Cost of Ownership
Flexibility at Lower System Cost - I
Application Software Upgrade
New Codec Download,
Codec Robustness Improv.
New Firmware Upgrade
+
Fl ibilit t L S t C t II
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IP Set-top BoxDigital Media Center
Surveillance SystemsDigital Video RecordersMultiplexers
Flexibility at Lower System Cost - IIScalability for Product Differentiation and Reduced
Development Cost
Video Compression H.261,H.263,H.264 codecs Speech Compression G.722, G.722.1, G.728
IP Communications Protocols H.323, SIP Networking Stack TCP/IP, UDP
Video Compression MPEG-2, MPEG-4, H.264,WMV, Real Networks,On2 VP6 decoders
Audio Compression AAC, AC3, WMA decoders Networking Stack TCP/IP, UDP, RTP, RTSP Middleware Browser, OSD, DRM/CA
Video Compression H.261,H.263,H.264MPEG-4, JPEG codecs
Speech Compression G.722, G.722.1, G.728 Networking Stack TCP/IP, UDP, RTP, RTSP
Video Compression MPEG-2, MPEG-4, H.264,WMV, Real Networks,On2 VP5 codecs
Audio Compression AAC, AC3, MP3, WMA codecs Networking Stack TCP/IP, UDP, RTP, RTSP, HTTP Middleware OSD, uPNP, DLNA, IGRS, DRM
IP Video PhoneIP Video Conferencing
Digital Media Adapters -PMP
F t I t bilit
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Format InteroperabilityThe New IP-STB landscapeFrom single Fixed function to multi-services and standards
VC-1/WMV9 H.264
MPEG2
DivX
MP3 AAC+
WMA9
H.263JPEG
VoIP
Games
Streaming files from PC:Digital Media adapter
PVR
SMS/MMS
Interactive TV
Web Surfing
Video on demand
TV channels
Video phones
E-Mails
Transcoding
Any Content, Any Format, Any Time, Any Place
Multi-format and Format Transcoding
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Agenda
IP TV Overview Video to the Home
The Challenges and Solutions of Digital
Networked Home Video in the Home
TIs Solutions
Conclusion
Any Content, Any Format, Any Time, Any Place
C l i
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ConclusionAny Content, Any Format, Any Time, Any Place
Video to the Home Broadband and advanced codecs provide disruptive innovation Interoperability between IP STB and video headend facilitated by
programmable DSP technology
Video Inside the Home
Interoperability between devices require standards such as DLNA Format transcoding ensures interoperability and portability Programmable DSP solutions for future standards compatibility
TI programmable DSP-based media platforms provide optimumsolutions for video into and throughout the home Cost effective reference designs from TI partners provide ease of use TI technology enables fast time to market
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Get to market faster
with TI Digital Mediaproducts, support and
partners.
Bhartendu Sinha
Partner Business
Dev & Marketing
Texas Instruments
SEETHEFUTURE.CREATE YOUR OWN.